How Is Increasing Online Sales Like A Balloon?
Building an online store of any sort, even with just a single product is like releasing balloons into the air. Imagine that each balloon is a task you need to do or business driver to keep your business moving forward, like generating traffic, SEO, paid, owned & earned media, etc.
It’s hard to keep up with it all and releasing one balloon at a time doesn’t make much of a pop.
Each task gets shipped and floats out there, up, up and away. But if you released them more strategically in a systematic fashion closer together with each building upon each other forming a chain, adds more impact to online sales overall verses a sporadic approach.
Let’s take a look at what that might look like
First you hone your traffic engine, testing each traffic source and the financial return you get from each channel. Once you have the traffic engine humming across all three horizontals paid, owned and earned…
You should see a natural increase in online sales just by optimizing your traffic. This is a series of balloons that you’ll need to keep releasing on a regular basis, you’ve got to keep feeding the traffic machine for the next step in the wave of releases.
Next you’ll systematically launch a conversion optimization program to capitalize on the traffic efforts from your previous and continuous step, now you’ve got a rainbow of balloons in the air and sales are starting to pick up.
If you stop now you’ll lose your momentum and all of the air will be gone. You see you need both traffic and conversion efforts and each is a continuously running engagement if you want to make any real money online. Neither one alone is a magic bullet, you really need both to make an online commerce store work.
Both are specialty disciplines each in of themselves and require the proper management to keep moving in the best direction.
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