It’s very easy to get caught up in just the numbers, especially with web analytics and conversion rate optimization, but be careful. Always think about what people are doing on your website or landing page rather than about just the data alone. Don’t get me wrong, data is great and necessary, but if it doesn’t relate to how you are conducting business with people, you need to rethink how you are analyzing it and think from the perspective of your visitor and try again.
Image Credit From Avlxyz on Flickr / Creative Commons 2.0
Learn More About Conversion Rate Optimization
About Bobby Hewitt
Bobby Hewitt is the president and director of conversion rate design for Creative Thirst, the conversion rate optimization firm that specializes in turning more clicks into customers to increase leads, subscriptions and sales to improve clients’ conversion rates.
Bobby has over ten years experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and holds a certificate in Web Analytics from The University of British Columbia. Bobby is also the recipient of the Jim Novo Award of Academic Excellence, an award given out yearly (starting in 2007) to the graduate with the highest grade average over all 4 courses of the UBC Award of Achievement in Web Analytics and is awarded by the Web Analytics Association and University of British Columbia Continuing Studies. He believes that improving conversion rates begins with an understanding of the social psychology of your users, based on personas and persuasive design.
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