Classic attention model still belongs to reach (mass media) but what happens as all data becomes connected? Will propriatary biz models like iTunes, kindle, audible keep old media alive? There’s always a place for reach but will the definition of reach be smaller niches micro reach but won’t that get aggregated globally through the connectivity of data points? Is that the future of mass reach?
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About Bobby Hewitt
Bobby Hewitt is the president and director of conversion rate design for Creative Thirst, the conversion rate optimization firm that specializes in turning more clicks into customers to increase leads, subscriptions and sales to improve clients’ conversion rates.
Bobby has over ten years experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and holds a certificate in Web Analytics from The University of British Columbia. Bobby is also the recipient of the Jim Novo Award of Academic Excellence, an award given out yearly (starting in 2007) to the graduate with the highest grade average over all 4 courses of the UBC Award of Achievement in Web Analytics and is awarded by the Web Analytics Association and University of British Columbia Continuing Studies. He believes that improving conversion rates begins with an understanding of the social psychology of your users, based on personas and persuasive design.
