The status quo keeps our website conversion rates in their place, it keeps progress and learning from ever getting beyond the cubicle walls.
The status quo wants to please the committee.
The status quo is under pressure from the board to remain in tact at all costs, to not rock the boat and rise above to new possibilities.
The status quo is what holds us back from being great marketers and persuasive web designers.
While others are hiding in the status quo of their organization other websites got traffic and increased sales with higher conversion rates, companies grew contracts were signed and ideas were put to the test. The only way we can grow personally, professionally and as a company is by crushing the status quo and trying new things. Things the status quo is afraid of. Things the status quo does not want us to try.
Don’t be a slave to the status quo in your organization. Challenge conventional thinking and put everything to the test. Crush your old conversion rate and challenge the status quo with a small test that you can get off the ground this week without the status quo knowing. Don’t let the status quo crush you in 2011.
