All the conversion rate marketing tactics converge to one strategy of influence. The great marketers understood this from Dan Kennedy to Eugene Schwartz in Breakthrough Advertising to David Ogilvy in Ogilvy on Advertising. It doesn’t matter if people are buying from your website or in person, the strategy is exactly the same.
That secret strategy is simply this:
Help people buy.
Tap into the needs and desires that already exist, don’t try to create an artificial need. Examine what drives your prospects and pull it out from the inside to the surface. Demand cannot be created but simply harnessed.
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Learn More About Conversion Rate Optimization
About Bobby Hewitt
Bobby Hewitt is the president and director of conversion rate design for Creative Thirst, the conversion rate optimization firm that specializes in turning more clicks into customers to increase leads, subscriptions and sales to improve clients’ conversion rates.
Bobby has over ten years experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and holds a certificate in Web Analytics from The University of British Columbia. Bobby is also the recipient of the Jim Novo Award of Academic Excellence, an award given out yearly (starting in 2007) to the graduate with the highest grade average over all 4 courses of the UBC Award of Achievement in Web Analytics and is awarded by the Web Analytics Association and University of British Columbia Continuing Studies. He believes that improving conversion rates begins with an understanding of the social psychology of your users, based on personas and persuasive design.
