Quite seriously the best book ever written on the science of persuasion. This book is essential for understanding the psychological foundations of marketing and selling both online and off.

I’d like to also share a great video that was posted on www.captology.tv showing how LinkedIn leveraged several persuasive principal outlined in Robert Cialdini’s book Influence: The Psychology of Persuasion on the web.

Tags: Marketing, Persuasive Web Design, Web Design

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