Video Analytics Will Change The Web
YouTube Insight, is the new Free web analytics tools that reports context for online videos. This will fundamentally change the way videos are used as a marketing tool on the web and is a major leap for web analytics, thank you Google.
Anyone with a YouTube account can view video analytics that they’ve uploaded, just by clicking on the “About this Video” link under My account > Manage my Videos > Videos, Favorites & Playlists for your uploaded videos.
- How often are your videos viewed?
- What geographic regions have viewed your video?
- How popular is your video is relative to all videos in the market over a given time?
- How long does it take for a video on YouTube to become popular?
- What happens to views as your popularity peaks?
Right now the tool is only showing Views and Popularity broken down by country or USA State but new features will be available soon according to YouTube. The insights and learning that marketers can gain from this new analytics tool could very well change the game entirely. Perhaps this is one step closer to understanding how viral videos really work and how to make them more effective and how video can be designed persuasively.
Tags: Insight, Web Analytics, YouTube, YouTube Insight
January 17th, 2009 at 12:28 pm
Another alternative to web analytics tool available on the net is mvispy.com I have been using the service for past few months and it has worked out well for me. I have been able to do live visitor tracking. MVISPY offers a unique combination of features like real-time visitor data, IP name lookup, conversions tracking (3 ways), email alerts, live or proactive chat, tracking
web leads from search engine to conversion, insert leads into sales lead systems, determine what pages don’t work & track click fraud - all while determining what people are looking for, what keywords work best.
Some of the features offered by MVISPY that are not offered by Analytics are
- real time tracking on website
- IP look up with company name address and Jigsaw drill down feature
- Tracking conversion 3 different ways with email alerts
- Live pro active chat features that will pop up after a preset number of page views or visitor length on the site and when arrives at preset page
- SPY shows trails from Search engine to site thru purchase on one display (not done by Google)
- Auto insert of sales leads in sales Lead system
- Determine what pages don’t work by real time bounce data (Gogole has)
- Tracks Click Fraud.