All relationships have one thing in common. It doesn’t matter if the relationship is an online relationship or an off-line, a person to person relationship or a consumer to brand relationship. All relationships start with one single interaction. A single step, one connection and it builds from there. It often starts as a simple “Hi my name is __”.

This simple fact is one that most of us learned in kindergarten but somehow we’ve forgotten how simple it really is. Little things really do matter, and this applies not only to making new friends but also to brands and online conversion rates. Often times we as marketers are so focused on the big picture, the overall conversion that we don’t look at the micro transactions.

Every conversion is composed of a series of smaller micro conversions or small single steps towards a bigger conversion goal. In order to optimize your overall website you need to take a few steps back before you can take a giant leap forward.

Tags: Brand, Conversion Rate, Marketing

This entry was posted on Thursday, November 13th, 2008 at 8:57 pm and is filed under Brand, Conversion Rate, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.