About The Author
Bobby Hewitt believes that improving conversion rates begins with an understanding of the psychology of your user, because conversion takes place in your prospect's mind.
eMetrics Summit Speaker
Author Archives: Bobby Hewitt
Turning Executives Into Believers
There are obstacles within organizations that keep us from moving forward.
Yet we keep going. You’re about to read how to get around the roadblocks of people, how to get more buy in and how to deliver results. Continue reading
Posted in Conversion Rate Optimization
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Reciprocity and Influence In a Digital Age of Persuasive Marketing
They say, human nature doesn’t change, but more and more I see the influence of digital communication changing things, changing us, changing culture and slowly but surely molding the evolution of humanity. Continue reading
The Top 21 Converting Secrets From Bryan Eisenberg
The main take away from the keynote was that the top converting companies are not doing anything remarkably different from mid level converting competitors, there is no special ingredient. But rather many spices combined and cooked to perfection to get results that are bigger than any one part alone. Continue reading
eMetrics Summit – Turning Executives into Analysis Believers
How do you get your friendly neighborhood execs to use your analysis to support their intuition? Corporate analysts and consultants alike must continually show value and get buy in from senior executives. Learn how at the upcoming NYC eMetrics Summit on October 21, 2011 Continue reading
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Customer Behavior in a Hyper Connected World
Fundamentally, human nature doesn’t change. Platforms may come and go and new shiny objects may take our focus for a little while, but what it really comes down to is, people are people. Continue reading
Posted in Conversion Rate Optimization, Internet marketing
Tagged Affiliate Summit, Larry Bailin
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Affiliate Summit East 2011
Affiliate Summit East 2011, the premier affiliate marketing conference, is taking place August 21-23, 2011 in New York City. This three day conference includes an exhibit hall with affiliate merchants, vendors, and networks, as well as multiple tracks of educational … Continue reading
Design Your Website With Marketing Psychology
The best way to use this online is to align the social proof action you want your prospect to take with the action of what others have taken before him. In this way previous online visitors are influencing new prospects. Continue reading
Conversion Rate Optimization Fail
Not all conversion rate marketing tests will be winners. Some testing failures are to be expected in order to maximize your returns. Continue reading
A/B Test of the Week Analysis
This test was recently featured on Anne Hollands Which Test Won. Spoiler Alert: Version A was the winner. Most marketers, 62% of them believed that version B would outperform the winning version. If this is not a reason to test I … Continue reading
Think Backwards to Increase Your Conversion Rates
To increase your website conversion rates sometimes approaching the problem backwards can reveal remarkable opportunities for improvement. Continue reading