When it comes to increasing your online sales we often focus on just increasing conversion rates of each individual sales page but we often overlook how we can optimize the sales flow itself.
If we think of optimizing for the sale as a whole we need to step back and look at the flow. Where do the customers go after they buy and is there opportunity to increase the average order size by adding supportive sales to your sales funnel or flow?
In this post I’ve outlined a sales flow that you can use to increase your online sales right away. It’s yours for the taking to do with as you wish. Add onto it, expand it or contract it based on your resources and capability. It’s a very flexible flow.
So here it is:
It’s built as a chain. Linking to different options based on your customers decision. If they buy your main product on the sales page they are taken to an up sell page for an offer. All the up sells in this flow are meant to be additive, that is they add value to the sale or each previous step, with each decision resulting in a soft offer for a free trial.
Free trials may not always be possible for every product but this flow is flexible enough for you to take away what you need and adapt it to your unique situation.
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Great sales flow. For a small business, it’d be tough to implement if you have an out-of-the-box ecomm solution because they don’t focus too much on up-sells.
With that being said, I think it’s more applicable to a long-copy landing page if the user is still not convinced to buy your product or service.
Very good points Michael, this flow is best suited for visitors who are not fully convinced to buy your product or service or where the motivation is low.