About The Author
Bobby Hewitt believes that improving conversion rates begins with an understanding of the psychology of your user, because conversion takes place in your prospect's mind.
eMetrics Summit Speaker
Category Archives: Internet marketing
Data Driving With No Seatbelts
We’ve all been conditioned to automatically put on our seat belts when we get into a car. It’s an automatic reflex because we have been conditioned to not think about it. All conditioning aside, there’s a reason why you put … Continue reading
The Top 21 Converting Secrets From Bryan Eisenberg
The main take away from the keynote was that the top converting companies are not doing anything remarkably different from mid level converting competitors, there is no special ingredient. But rather many spices combined and cooked to perfection to get results that are bigger than any one part alone. Continue reading
Customer Behavior in a Hyper Connected World
Fundamentally, human nature doesn’t change. Platforms may come and go and new shiny objects may take our focus for a little while, but what it really comes down to is, people are people. Continue reading
Posted in Conversion Rate Optimization, Internet marketing
Tagged Affiliate Summit, Larry Bailin
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A/B Test of the Week Analysis
This test was recently featured on Anne Hollands Which Test Won. Spoiler Alert: Version A was the winner. Most marketers, 62% of them believed that version B would outperform the winning version. If this is not a reason to test I … Continue reading
How Do You Know if Your Website is Maximizing Conversions?
Where should online marketers start? Page views, unique visitors, leads, top exit pages, etc. It can all be overwhelming and daunting just to stay on top of and report much less use all of that information to improve your marketing results and be the superstar of the next management meeting. Continue reading
Social CRM and Pre Conversion Rate Marketing
Social media is all the rage these days and social customer relations management is slowly breaking new ground online, I’m not quite sure Social Media will be our holy grail for a one ring to rule them all kind of CRM marketing utopia world. Continue reading
Shopping Cart Abandonment Top 5 Killers
According to the Fireclick Index the average conversion rate is 2.2%, with a shopping cart abandonment rate of 67.6%. Continue reading
Monkey See Monkey Do – Online Social Proof
The persuasive laws of social proof are not just limited to passive media as in television or limited to direct interaction. These same laws can be translated to a website and can have just as much impact and influence. Continue reading
The 5 Most Important Factors for Online Conversion
Converting online visitors into customers is the key to a successful profitable business. It doesn’t matter how much website traffic your getting to your site or how little traffic… Continue reading
The New Marketing Mix
We’re all familiar with the 4 P’s of marketing Product, Price, Place and Promotion but in today’s Internet age of Social media, Web 2.0 and ROI is the old marketing mix still cutting it? Continue reading
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