What Does Persuasion Look Like?

This is what persuasion looks like

It’s called a Sparkline and it was uncovered by rigorously researching histories greatest influencers and speeches, including   that “I have a dream” speech, as well as others from President Kennedy to Steve Jobs.

It all starts with an idea. That idea can be a product a movement, a business, an initiative you name it. But first that idea needs to be adopted. Your idea is going no where without people believing in it, without the influence of persuasion to carry your idea into the minds of people and stick there.

It turns out the sparkline, developed by Duarte Design is a universal visual representation of persuasion. After studying countless speeches throughout history, a pattern was discovered that kept repeating itself in all the influential speeches. This consistent pattern is a framework for how to persuade as outlined in Nancy Duarte’s book Resonate: Present Visual Stories that Transform Audiences

Jobs Sparkline Resonate Workshop from Duarte on Vimeo.


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About Bobby Hewitt

Bobby Hewitt is the CEO and owner of Creative Thirst, the conversion rate optimization agency that specializes in turning more clicks into customers to increase leads, subscriptions and sales through A/B and multivariate split testing to improve clients’ conversion rates. Bobby has over ten years experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and holds a certificate in Web Analytics from The University of British Columbia. Bobby is also the recipient of the Jim Novo Award of Academic Excellence, an award given out yearly (starting in 2007) to the graduate with the highest grade average over all 4 courses of the UBC Award of Achievement in Web Analytics and is awarded by the Web Analytics Association and University of British Columbia Continuing Studies. He believes that improving conversion rates begins with an understanding of the social psychology of your users, based on personas and persuasive design.
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2 Responses to What Does Persuasion Look Like?

  1. yassin says:

    Awesome share !

    Wondering if you’ve personally used this process to create a VSL to improve conversions ?

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