Sample Persona
Job Title: Marketing Manager/ VP
Job Responsibilities:
- Manage communications budgets and negotiate contracts with vendors.
- Develop and maintain the company's corporate image and identity.
- Evaluate advertising and promotion programs and develop marketing strategies.
Goal Scenario:
He came to your site to look at the portfolio of work, is the site easy to use and professional looking are you credible? Some of the other areas he examines include about us, our beliefs, professional memberships, bios. He ’s trying to see if your personalities click. he wants to contact you to find out more information but would prefer to call rather than email.
Personal:
He drives an 8 year old non descript car is very practical doesn't spend a lot of time on the computer other than at work, he prefers to pick up the phone and talk to a real human being rather than fill out an online form.
Shopping Habits:
He spends a great deal of time shopping online vs. in stores and has noticed an improvement in the online shopping experience over the years.
