A/B Testing Services
How do you know you’re getting the best results unless you test? Statistically valid testing is the backbone of conversion rate optimization and measurable results. All too often someone within an organization thinks they know what is best. Perhaps it is your design team, chief marketing officer or even your CEO. The brutally honest truth is that none of them know. They may be following best practices or concepts that have worked in case studies they’ve read but until you test you will never know for sure what truly works for your customers.
In an A/B test two versions of a web page are created, version A and version B. Version A is usually the control page, or the existing page and version B is the alternative page. Half of the traffic sees version A and the other half see version B until each version has enough traffic and enough conversions (that’s the goal of the particular page you are testing, which should be the same for both versions) has been gathered for the test to be statistically valid for a wining version to be declared. The winning version becomes the control page in a follow-up test against another alternative.
An A/B test is a great place to start with testing. If you have a specific landing page that you’re driving traffic to from a channel like pay per click (PPC) adwords, an A/B test is the place for you to start.
The advantages of an A/B test is that it allows you to complete freedom to come up with a totally different page version to test against the control. Which means you can try wild solutions in order to get the biggest gains. You’ll also get the fastest results with an A/B test since there is a very limited set of variables that are being tested. The more versions of a page the longer a test needs to run and the more traffic it needs to find a statistically valid winner.
Contact a conversion rate specialist to learn more about what type of test is right for you.