Continuous Web Site Improvement
Unlike print design a website is not finished just because the site has been launched. The web is an organic medium that is constantly changing and evolving. The improvement phase is about managing that change. At this step we measure, present and adjust constantly to ensure your results keep growing and improving. We will work with you to avoid common issues that prevent organizations from effectively measuring and optimizing results.
We believe that a series of continual improvements over time add up synergistically to achieve success. Measurement is a key step that we manage for you based on your unbiased web analytics software. The benchmarks that were previously established as your key performance indicators, specific to the goals of your marketing plan and the collective agreement of success, are compiled in our comprehensive metric scorecard and delivered to you and your team on a regular basis to keep track of your online results.
With Creative Thirst managing the improvement phase, change can be more efficiently implemented and shared across your entire organization via our metric scorecard. The metric scorecard provides an unmistakably clear picture of the achievement and improvement of your goals. We clearly provide the value of each dollar spent relative to your goals in real dollars so you will never be unsure of how well the marketing budget is being spent.
The adjustment phase is where our process feeds back into itself and becomes a circular loop that continuously measures improves and shares the results across your organization. The knowledge gained from one step is fed back into the system to compound your results over time and becomes not only a continuous improvement process but also a continuous learning process. At this phase we manage changes to design and content over time, constantly increasing your overall online results.