Persuasive Web Design
Persuasive Web Design is more than simply layout and colors. When done correctly design extends far beyond the realm of look and feel. Creative Thirst specializes in persuasive web design that guide users, influence human behavior and motivate your visitors to get you results.
We all know that things people see affect them. How we as individuals perceive something has everything to do with how it is presented and a web site is no exception. Positive impressions can create higher perceived value sending sales skyrocketing. Every physical representation of a company's image is an opportunity to affect your prospects and customers. Visual design can successfully shape a consumers opinion by intelligently guiding them through design with color, white space, layout, etc. all effectively impelling your web visitor to take more actions more often.
Visual design removes roadblocks improving visual communication and enhancing the usability of your site resulting in a better user experience with your company brand and your website.
Providing the right content at the right time in the right way can greatly encourage people to take action on your site. Content on your site designed around a persuasive path touches on a visual mental image within the imagination of your prospects. Compelling verbs, attention-grabbing nouns and spell binding adjectives will pull your readers through a persuasive pathway, at each step bringing them closer to closing the action that meets your business goals.
When design is used strategically, it can have a tremendous impact across your organization all the way through to your customers and what actions they take on your site. Imagine being able to raise the level of sales for a particular product with the push of a button or increase the level of engagement of your brand as easily as posting a new web page. All of this and more is possible with persuasive design.
At this stage our team designs an online pathway that are optimized for persuasion. It is literally a series of pages and links that are designed for success. Your web site visitors, based on the personas and insight gained from user testing, will take more action and drive more sales and brand equity directly from your site.
What if Scenarios
Have you ever zigged when you should have zagged? If you have contingency plans for your business strategy that are based on the reactions and actions of your competitors then why shouldn’t design be the same way?
At Creative Thirst we strongly believe design can become a competitive advantage when given the opportunity within an organization. To best leverage that advantage we create several design scenarios in advance of each marketing goal. We like to call them “what if” scenarios. What if your visitors are not responding to a particular visual element, paragraph of copy, or call to action? Don’t worry. All is not lost. With the flexibility of the web and close monitoring of your web metrics, we can quickly adapt accordingly to generate greater returns, making adjustments when they matter not after the fact.
The key to your success is Phase 3 - Improvement.