{"id":1071,"date":"2013-02-18T08:00:57","date_gmt":"2013-02-18T12:00:57","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=1071"},"modified":"2018-02-16T19:41:48","modified_gmt":"2018-02-16T23:41:48","slug":"why-i-do-conversion-rate-optimization","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/why-i-do-conversion-rate-optimization\/","title":{"rendered":"Why I Do Conversion Rate Optimization"},"content":{"rendered":"

\"\"What makes us who we are and do the things we do? Grab a cup of Tea and let’s discuss.<\/p>\n

That’s a question I think a lot about, being a conversion optimization specialist it’s my job. If I can better understand what makes people tick, by understanding what makes me tick, then I can find better ways to test, better hypotheses and deeper insights into the learnings of each test, which all translates to more value.<\/p>\n

What started me down the conversion road was frustration.<\/p>\n

Let me explain.<\/p>\n

I started out with a bachelors degree in marketing before the Internet really got started. After graduation I thought myself web design, since I always had a strong artistic background, and got a job at a marketing agency as a web designer. From there I moved on to an in-house web design position and at both the agency and the in-house positions my business \/ marketing side always conflicted with the subjectivity of design.<\/p>\n

Clients of the agency as well as in-house marketing departments always had changes but none of them could express the true reasons why they needed or wanted those changes. Most of the changes were subjective, based on opinions or feelings. I don’t like that shade of blue.<\/p>\n

I’ve always seen marketing and design as two sides of the same coin. The goal of both disciplines is to get an action, to lead to a desired outcome. It’s an objective goal not a subjective piece of art. This is the root cause of my frustration between design and the subjectivity of a marketing goal.<\/p>\n

During my tenure as an in-house designer, the company I was working for was just getting started with web analytics using web trends (this was before the days of Google Analytics) and I saw web analytics as the answer to my frustration of subjective centered decisions. If I could learn how to make sense of the analytics data I could tie that back to design and elevate web design to an objective level and tie reasons behind decisions. This layout is better than that layout, etc.<\/p>\n

So I dove into web analytics and read everything I could get my hands on. White papers, books, everything I could find. I eventually stumbled a upon the web analytics association (WAA, now the Digital Analytics Association) as the industry grew and took the only WAA sanctioned web analytics course and won the Jim Novo award for the highest grade point average of the graduating class. My quest for more subjective data led me to other disciplines necessary to move the needle of online goals, the intersection of design and marketing. Those disciplines included studies in copy writing, usability, psychology, persuasion, neuroscience, and behavioral economics. Many of which I continue to read about and learn to this day. As the industry matured I eventually found books on conversion rate optimization and took some formal courses and studies in testing and online conversion optimization.<\/p>\n

Finally it all clicked together. The data elevated design to an objective point of view and conversion tied it all together in black and white, right down to revenue. The two disciplines marketing and web design had come together for me.<\/p>\n

\n

There Are Three Funnels Every Health Supplement Business Needs To Build A Multi-Million Dollar Empire…<\/strong><\/h2>\n

The problem is most dietary supplement companies only have one funnel.\u00a0Through our work in the online health space, we\u2019ve had the opportunity to observe hundreds of health businesses. What we’ve uncovered are the three critical funnels that each work together that make the difference between the average supplement company just selling on Amazon and a multi-million dollar health empire and compiled our findings in the book below. Click here to get the ebook delivered right to your email for FREE.<\/a><\/p>\n

\"Three<\/p>\n","protected":false},"excerpt":{"rendered":"

What makes us who we are and do the things we do? Grab a cup of Tea and let’s discuss. That’s a question I think a lot about, being a conversion optimization specialist it’s my job. If I can better understand what makes people tick, by understanding what makes me tick, then I can find… Continue reading Why I Do Conversion Rate Optimization<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[7],"class_list":["post-1071","post","type-post","status-publish","format-standard","hentry","category-conversion-rate-optimization","tag-conversion-rate-optimization-2","entry"],"yoast_head":"\nWhy I Do Conversion Rate Optimization<\/title>\n<meta name=\"description\" content=\"That's a question I think a lot about, being a conversion optimization specialist it's my job. If I can better understand what makes people tick, by understanding what...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativethirst.com\/blog\/why-i-do-conversion-rate-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why I Do Conversion Rate Optimization\" \/>\n<meta property=\"og:description\" content=\"That's a question I think a lot about, being a conversion optimization specialist it's my job. If I can better understand what makes people tick, by understanding what...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creativethirst.com\/blog\/why-i-do-conversion-rate-optimization\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Advertising Dietary Supplements\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Creative-Thirst-7047554178\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/creativethirst\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-18T12:00:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-16T23:41:48+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/02\/IMG_0973-225x300.jpg\" \/>\n<meta name=\"author\" content=\"Bobby Hewitt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bobby Hewitt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/why-i-do-conversion-rate-optimization\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/why-i-do-conversion-rate-optimization\\\/\"},\"author\":{\"name\":\"Bobby Hewitt\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/person\\\/49610d10c4681eb36cf5b51181c2380b\"},\"headline\":\"Why I Do Conversion Rate Optimization\",\"datePublished\":\"2013-02-18T12:00:57+00:00\",\"dateModified\":\"2018-02-16T23:41:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/why-i-do-conversion-rate-optimization\\\/\"},\"wordCount\":637,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/why-i-do-conversion-rate-optimization\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/02\\\/IMG_0973-225x300.jpg\",\"keywords\":[\"conversion rate optimization\"],\"articleSection\":[\"Conversion Rate Optimization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/creativethirst.com\\\/blog\\\/why-i-do-conversion-rate-optimization\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/why-i-do-conversion-rate-optimization\\\/\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/why-i-do-conversion-rate-optimization\\\/\",\"name\":\"Why I Do Conversion Rate Optimization\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/why-i-do-conversion-rate-optimization\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/why-i-do-conversion-rate-optimization\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/02\\\/IMG_0973-225x300.jpg\",\"datePublished\":\"2013-02-18T12:00:57+00:00\",\"dateModified\":\"2018-02-16T23:41:48+00:00\",\"description\":\"That's a question I think a lot about, being a conversion optimization specialist it's my job. If I can better understand what makes people tick, by understanding what...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/why-i-do-conversion-rate-optimization\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/creativethirst.com\\\/blog\\\/why-i-do-conversion-rate-optimization\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/why-i-do-conversion-rate-optimization\\\/#primaryimage\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/02\\\/IMG_0973.jpg\",\"contentUrl\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/02\\\/IMG_0973.jpg\",\"width\":\"2448\",\"height\":\"3264\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/why-i-do-conversion-rate-optimization\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why I Do Conversion Rate Optimization\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/\",\"name\":\"Marketing and Advertising Dietary Supplements\",\"description\":\"Marketing consulting for dietary supplements\",\"publisher\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#organization\",\"name\":\"Creative Thirst\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/cropped-CREATIVE-THIRST-LOGO.png\",\"contentUrl\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/cropped-CREATIVE-THIRST-LOGO.png\",\"width\":161,\"height\":29,\"caption\":\"Creative Thirst\"},\"image\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Creative-Thirst-7047554178\",\"https:\\\/\\\/x.com\\\/bobbyhewitt\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/bhewitt\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/person\\\/49610d10c4681eb36cf5b51181c2380b\",\"name\":\"Bobby Hewitt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g\",\"caption\":\"Bobby Hewitt\"},\"description\":\"Bobby Hewitt is the founder of Creative Thirst. A conversion rate optimization agency for health and wellness companies with a specialized focus in dietary supplements. We\u2019ve helped health clients profitably scale using our four framework growth model validated through A\\\/B testing. Bobby has over 17 years of experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and won the Jim Novo Award of Academic Excellence for Web Analytics. As well as a public speaker and contributing author to \u201cGoogle Analytics Breakthrough: From Zero to Business Impact, published by Wiley.\",\"sameAs\":[\"http:\\\/\\\/www.creativethirst.com\",\"https:\\\/\\\/www.facebook.com\\\/creativethirst\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/bhewitt\\\/\",\"https:\\\/\\\/x.com\\\/bobbyhewitt\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why I Do Conversion Rate Optimization","description":"That's a question I think a lot about, being a conversion optimization specialist it's my job. If I can better understand what makes people tick, by understanding what...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/creativethirst.com\/blog\/why-i-do-conversion-rate-optimization\/","og_locale":"en_US","og_type":"article","og_title":"Why I Do Conversion Rate Optimization","og_description":"That's a question I think a lot about, being a conversion optimization specialist it's my job. If I can better understand what makes people tick, by understanding what...","og_url":"https:\/\/creativethirst.com\/blog\/why-i-do-conversion-rate-optimization\/","og_site_name":"Marketing and Advertising Dietary Supplements","article_publisher":"https:\/\/www.facebook.com\/Creative-Thirst-7047554178","article_author":"https:\/\/www.facebook.com\/creativethirst\/","article_published_time":"2013-02-18T12:00:57+00:00","article_modified_time":"2018-02-16T23:41:48+00:00","og_image":[{"url":"http:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/02\/IMG_0973-225x300.jpg","type":"","width":"","height":""}],"author":"Bobby Hewitt","twitter_misc":{"Written by":"Bobby Hewitt","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/creativethirst.com\/blog\/why-i-do-conversion-rate-optimization\/#article","isPartOf":{"@id":"https:\/\/creativethirst.com\/blog\/why-i-do-conversion-rate-optimization\/"},"author":{"name":"Bobby Hewitt","@id":"https:\/\/creativethirst.com\/blog\/#\/schema\/person\/49610d10c4681eb36cf5b51181c2380b"},"headline":"Why I Do Conversion Rate Optimization","datePublished":"2013-02-18T12:00:57+00:00","dateModified":"2018-02-16T23:41:48+00:00","mainEntityOfPage":{"@id":"https:\/\/creativethirst.com\/blog\/why-i-do-conversion-rate-optimization\/"},"wordCount":637,"commentCount":0,"publisher":{"@id":"https:\/\/creativethirst.com\/blog\/#organization"},"image":{"@id":"https:\/\/creativethirst.com\/blog\/why-i-do-conversion-rate-optimization\/#primaryimage"},"thumbnailUrl":"http:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/02\/IMG_0973-225x300.jpg","keywords":["conversion rate optimization"],"articleSection":["Conversion Rate Optimization"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/creativethirst.com\/blog\/why-i-do-conversion-rate-optimization\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/creativethirst.com\/blog\/why-i-do-conversion-rate-optimization\/","url":"https:\/\/creativethirst.com\/blog\/why-i-do-conversion-rate-optimization\/","name":"Why I Do Conversion Rate Optimization","isPartOf":{"@id":"https:\/\/creativethirst.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/creativethirst.com\/blog\/why-i-do-conversion-rate-optimization\/#primaryimage"},"image":{"@id":"https:\/\/creativethirst.com\/blog\/why-i-do-conversion-rate-optimization\/#primaryimage"},"thumbnailUrl":"http:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/02\/IMG_0973-225x300.jpg","datePublished":"2013-02-18T12:00:57+00:00","dateModified":"2018-02-16T23:41:48+00:00","description":"That's a question I think a lot about, being a conversion optimization specialist it's my job. If I can better understand what makes people tick, by understanding what...","breadcrumb":{"@id":"https:\/\/creativethirst.com\/blog\/why-i-do-conversion-rate-optimization\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/creativethirst.com\/blog\/why-i-do-conversion-rate-optimization\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/creativethirst.com\/blog\/why-i-do-conversion-rate-optimization\/#primaryimage","url":"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/02\/IMG_0973.jpg","contentUrl":"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/02\/IMG_0973.jpg","width":"2448","height":"3264"},{"@type":"BreadcrumbList","@id":"https:\/\/creativethirst.com\/blog\/why-i-do-conversion-rate-optimization\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/creativethirst.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Why I Do Conversion Rate Optimization"}]},{"@type":"WebSite","@id":"https:\/\/creativethirst.com\/blog\/#website","url":"https:\/\/creativethirst.com\/blog\/","name":"Marketing and Advertising Dietary Supplements","description":"Marketing consulting for dietary supplements","publisher":{"@id":"https:\/\/creativethirst.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/creativethirst.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/creativethirst.com\/blog\/#organization","name":"Creative Thirst","url":"https:\/\/creativethirst.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/creativethirst.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2018\/03\/cropped-CREATIVE-THIRST-LOGO.png","contentUrl":"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2018\/03\/cropped-CREATIVE-THIRST-LOGO.png","width":161,"height":29,"caption":"Creative Thirst"},"image":{"@id":"https:\/\/creativethirst.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Creative-Thirst-7047554178","https:\/\/x.com\/bobbyhewitt","https:\/\/www.linkedin.com\/in\/bhewitt\/"]},{"@type":"Person","@id":"https:\/\/creativethirst.com\/blog\/#\/schema\/person\/49610d10c4681eb36cf5b51181c2380b","name":"Bobby Hewitt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g","caption":"Bobby Hewitt"},"description":"Bobby Hewitt is the founder of Creative Thirst. A conversion rate optimization agency for health and wellness companies with a specialized focus in dietary supplements. We\u2019ve helped health clients profitably scale using our four framework growth model validated through A\/B testing. Bobby has over 17 years of experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and won the Jim Novo Award of Academic Excellence for Web Analytics. As well as a public speaker and contributing author to \u201cGoogle Analytics Breakthrough: From Zero to Business Impact, published by Wiley.","sameAs":["http:\/\/www.creativethirst.com","https:\/\/www.facebook.com\/creativethirst\/","https:\/\/www.linkedin.com\/in\/bhewitt\/","https:\/\/x.com\/bobbyhewitt"]}]}},"_links":{"self":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts\/1071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/comments?post=1071"}],"version-history":[{"count":11,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts\/1071\/revisions"}],"predecessor-version":[{"id":2419,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts\/1071\/revisions\/2419"}],"wp:attachment":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/media?parent=1071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/categories?post=1071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/tags?post=1071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}