{"id":1205,"date":"2013-03-04T10:32:39","date_gmt":"2013-03-04T14:32:39","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=1205"},"modified":"2018-02-16T19:46:24","modified_gmt":"2018-02-16T23:46:24","slug":"behavior-motivation-and-online-sales","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/behavior-motivation-and-online-sales\/","title":{"rendered":"Behavior Motivation And Online Sales"},"content":{"rendered":"

\"\"B.J. Fogg\u00a0was the first scientist to articulate the\u00a0the overlap between persuasion and computers.\u00a0Fogg has founded the Stanford Persuasive Technology Lab where he teaches and created a model of human behavioral change.<\/p>\n

What interests me about Professor Fogg is his application of his\u00a0Behavior Motivation Model on conversion optimization and online sales.<\/p>\n

Conversion from point A to B be it a sale, an opt in, whatever really comes down to altering behavior in an ethical and responsible way. Dr. Fogg’s behavior model mirrors just that, not only for online sales but also for changing behaviors in ourselves to improve \u00a0and grow or just to be more healthy as in the case of eating popcorn as Professor Fogg explains in the video below.<\/p>\n

The Behavior Motivation Model is broken down into 3 steps:<\/p>\n

    \n
  1. Trigger – There needs to be an external trigger to prompt your behavior. This can be an advertisement on TV or some such memory prompt, which creates the desire and starts the AIDA model (Attention, Interest, Desire, Action) that most marketers are familiar with.<\/li>\n
  2. Ability – Your prospect or even you has to have the ability to complete the action in the case of a purchase, this might be the ability to buy it meaning the actual functionality of completing the checkout cart online or be able to afford it.<\/li>\n
  3. Motivation – This is really where the desired behavior ties into conversion rate optimization since motivation is at the heart of all conversions. The closer we can get to understanding and matching that motivation of the prospect through congruency (across every element) and continuity (across every step) of our sales funnel, the more we’ll increase conversions and online sales.<\/li>\n<\/ol>\n

    Click Here<\/a> to see the video below and let B.J. Fogg himself explain this further:<\/p>\n

    \"\"<\/p>\n

    \n

    There Are Three Funnels Every Health Supplement Business Needs To Build A Multi-Million Dollar Empire…<\/strong><\/h2>\n

    The problem is most dietary supplement companies only have one funnel.\u00a0Through our work in the online health space, we\u2019ve had the opportunity to observe hundreds of health businesses. What we’ve uncovered are the three critical funnels that each work together that make the difference between the average supplement company just selling on Amazon and a multi-million dollar health empire and compiled our findings in the book below. Click here to get the ebook delivered right to your email for FREE.<\/a><\/p>\n

    \"Three<\/p>\n","protected":false},"excerpt":{"rendered":"

    Conversion from point A to B be it a sale, an opt in, whatever really comes down to altering behavior in an ethical and responsible way. Dr. Fogg’s behavior model mirrors just that, not only for online sales but also for changing behaviors in ourselves…<\/p>\n","protected":false},"author":1,"featured_media":1211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[7],"class_list":["post-1205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-rate-optimization","tag-conversion-rate-optimization-2","entry"],"yoast_head":"\nBehavior Motivation And Online Sales<\/title>\n<meta name=\"description\" content=\"What interests me about Professor Fogg is his application of his Behavior Motivation Model on conversion optimization and online sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativethirst.com\/blog\/behavior-motivation-and-online-sales\/\" \/>\n<meta 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