{"id":1268,"date":"2017-01-03T09:00:23","date_gmt":"2017-01-03T13:00:23","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=1268"},"modified":"2023-10-16T08:59:08","modified_gmt":"2023-10-16T12:59:08","slug":"5-ways-to-get-more-online-revenue-in-2017","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/5-ways-to-get-more-online-revenue-in-2017\/","title":{"rendered":"5 Ways For Online Health Companies To Get More Revenue"},"content":{"rendered":"\n

Selling health products online often feels like a never ending climb.<\/p>\n\n\n\n

Not only do you have to stay on top of the constant shifts in consumer preferences, ingredient trends, and regulations but\u2026<\/p>\n\n\n\n

There\u2019s always a new thing to hop on top of, weather it\u2019s a new traffic source or a marketing tactic for a video sales letter, there always seems to be something.<\/p>\n\n\n\n

It\u2019s damn near impossible for the health marketer to just, keep up.<\/p>\n\n\n\n

So, while your competitors are focusing on the shiny object of the month, 2017 is the year to leave them in the dust by increasing your online sales with nothing more than your existing traffic.<\/p>\n\n\n\n

The way you can do that is through careful and well crafted split testing.<\/p>\n\n\n\n

Split Test Your Way To More Sales<\/b><\/h2>\n\n\n\n

A split test is done by simply splitting your existing traffic to two or more different versions of a web page, to see which page generates more revenue. There are many tools out there to assist in making this super easy, my favorite is Visual Website Optimizer<\/a>.<\/p>\n\n\n\n

Split testing is fundamental to learning what works for your audience and it is the key to growing revenue in all aspects of your business.<\/p>\n\n\n\n

Because as a result of increased sales your advertising spend becomes more profitable and thus you can afford to spend more to increase sales and market share even further.<\/p>\n\n\n\n

Quite simply the more you can increase your conversion rate the more self liquidating traffic you can buy, pushing your competition out of the market all together.<\/p>\n\n\n\n

But how do you get started?<\/p>\n\n\n\n

Well\u2026<\/p>\n\n\n\n

Here are 5 ways your health business can make more money in 2017 with split testing.<\/strong><\/p>\n\n\n\n

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  1. Increase Conversion Rates<\/strong><\/li>\n\n\n\n
  2. Increase Average Order Value<\/strong><\/li>\n\n\n\n
  3. Increase Life Time Value<\/strong><\/li>\n\n\n\n
  4. Increase Order Frequency<\/strong><\/li>\n\n\n\n
  5. Increase Margin<\/strong><\/li>\n<\/ol>\n\n\n\n

    Let’s look at each one in depth…<\/p>\n\n\n\n

     #1 Increase Conversion Rates<\/b><\/h2>\n\n\n\n

    Increasing overall conversion rates really comes down to simply, increasing the amount of visitors that buy, i.e. your sales conversion rate.<\/p>\n\n\n\n

    This is the fastest way to make more money online.<\/p>\n\n\n\n

    If you’ve already got traffic then the next biggest opportunity is not simply more traffic.<\/p>\n\n\n\n

    But in the case of selling health online, it\u2019s not about tactics or even technology\u2026<\/p>\n\n\n\n

    Trust and belief make selling health supplements online uniquely different than any other product and therefore how these products are sold is also different.<\/p>\n\n\n\n

    Read more here<\/a> ><\/p>\n\n\n\n

    #2 Increase Average Order Value<\/b><\/h2>\n\n\n\n

    Average order value can only be optimized by thinking broader, beyond just the initial front-end sale conversion rate.<\/p>\n\n\n\n

    And if you focus on split testing and optimizing on Bundling, Cross-selling, Up-selling and Down-selling, you can have a big impact on revenue.<\/p>\n\n\n\n

    Read more here ><\/a><\/p>\n\n\n\n

    #3 Increase Lifetime Value<\/b><\/h2>\n\n\n\n

    Customer lifetime value (CLV) is something conversion optimization specialists often overlook.<\/p>\n\n\n\n

    Because they are often focusing on the short term rather than the big picture, optimizing for conversion rather than revenue.<\/p>\n\n\n\n

    One way to easily increase your customer life time value is to focus on your email follow-up sequence.<\/p>\n\n\n\n

    The follow-up sequence is often the most overlooked area of a health business. Usually health marketers put together a string of emails and then put it on auto-pilot.<\/p>\n\n\n\n

    But the true money in these businesses is in the backend and the email follow-up sequence is one entry into that back end growth.<\/p>\n\n\n\n

    Here are some quick follow-up email sequence tests you can do:<\/p>\n\n\n\n