{"id":140,"date":"2011-01-25T09:03:07","date_gmt":"2011-01-25T13:03:07","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=140"},"modified":"2023-04-22T16:57:42","modified_gmt":"2023-04-22T20:57:42","slug":"the-best-call-to-action-for-website-conversion-rates","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/the-best-call-to-action-for-website-conversion-rates\/","title":{"rendered":"The Best Call to Action for Website Conversion Rates"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-141\" title=\"conv_submit\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2010\/12\/conv_submit.jpg\" alt=\"\" width=\"400\" height=\"330\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2010\/12\/conv_submit.jpg 400w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2010\/12\/conv_submit-300x247.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>Time and time again marketers and designers default to using the word &#8220;Submit&#8221; for buttons. Perhaps because that&#8217;s the default when creating an HTML button or perhaps it&#8217;s because that&#8217;s what is happening on the back-end of the HTML. When a visitor clicks the &#8220;Submit&#8221; button on a form the information is being submitted to a database. In either case it&#8217;s the wrong choice of call-to-action if you want to increase your conversion rates. The data in the Science of Lead Generation study clearly shows the difference in conversion rate from about 14% to 17% without the word &#8220;submit&#8221; as the call-to-action button.<\/p>\n<p>The word &#8220;submit&#8221; does not offer any value to your visitors. The question you need to answer when writing persuasive call-to-action button copy that will get visitors to convert is . Why should your visitors &#8220;submit&#8221; that form and click that button? If you want to increase your conversion rates don&#8217;t use the standard &#8220;submit&#8221; button. Use button copy that re-enforces the value of clicking that button.<\/p>\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"375\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg\" alt=\"\" class=\"wp-image-5168\" style=\"width:190px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg 250w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250-200x300.jpg 200w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Breakthrough The Supplement Revenue Ceiling<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This diagnostic reveals the specific bottlenecks limiting your supplement brand&#8217;s revenue growth and provides a clear optimization pathway for breakthrough.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-63375db1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/creativethirst.newzenler.com\/f\/break-through-the-supplement-revenue-ceiling-1\">GET YOUR DIAGNOSTIC<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/hsbm.buzzsprout.com\"><img loading=\"lazy\" decoding=\"async\" width=\"392\" height=\"380\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png\" alt=\"Health Supplement Business Mastery Podcast\" class=\"wp-image-4566\" style=\"width:194px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png 392w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo-300x291.png 300w\" sizes=\"auto, (max-width: 392px) 100vw, 392px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Listen to the <a href=\"https:\/\/hsbm.buzzsprout.com\" target=\"_blank\" rel=\"noreferrer noopener\">Health Supplement Business Mastery Podcast<\/a> for for dietary supplement entrepreneurs and marketers. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/health-supplement-business-mastery\/id1501188717\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"150\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png\" alt=\"\" class=\"wp-image-4567\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png 400w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast-300x113.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/6tzo0If1DvE5QMJaAPjrRY\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"373\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png\" alt=\"Listen to the health supplement business mastery podcast on Spotify\" class=\"wp-image-4569\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png 1000w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-300x112.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-768x286.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/feeds.buzzsprout.com\/889189.rss\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"260\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png\" alt=\"Listen to the health supplement business mastery podcast on Google Podcasts\" class=\"wp-image-4568\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png 1024w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-300x76.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-768x195.png 768w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast.png 1072w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Time and time again marketers and designers default to using the word &#8220;Submit&#8221; for buttons. Perhaps because that&#8217;s the default when creating an HTML&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,3,5],"tags":[15,6,7,13],"class_list":["post-140","post","type-post","status-publish","format-standard","hentry","category-conversion-rate-marketing","category-conversion-rate-optimization","category-landing-page-optimization","tag-call-to-action","tag-conversion-rate-marketing","tag-conversion-rate-optimization-2","tag-internet-marketing","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Best Call to Action for Website Conversion Rates<\/title>\n<meta name=\"description\" content=\"In either case it&#039;s the wrong choice of call-to-action if you want to increase your conversion rates. The data in the Science of Lead Generation study tells it all.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativethirst.com\/blog\/the-best-call-to-action-for-website-conversion-rates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Best Call to Action for Website Conversion Rates\" \/>\n<meta property=\"og:description\" content=\"In either case it&#039;s the wrong choice of call-to-action if you want to increase your conversion rates. The data in the Science of Lead Generation study tells it all.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creativethirst.com\/blog\/the-best-call-to-action-for-website-conversion-rates\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Advertising Dietary Supplements\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Creative-Thirst-7047554178\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/creativethirst\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-01-25T13:03:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-22T20:57:42+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2010\/12\/conv_submit.jpg\" \/>\n<meta name=\"author\" content=\"Bobby Hewitt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bobby Hewitt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/the-best-call-to-action-for-website-conversion-rates\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/the-best-call-to-action-for-website-conversion-rates\\\/\"},\"author\":{\"name\":\"Bobby Hewitt\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/person\\\/49610d10c4681eb36cf5b51181c2380b\"},\"headline\":\"The Best Call to Action for Website Conversion Rates\",\"datePublished\":\"2011-01-25T13:03:07+00:00\",\"dateModified\":\"2023-04-22T20:57:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/the-best-call-to-action-for-website-conversion-rates\\\/\"},\"wordCount\":176,\"commentCount\":11,\"publisher\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/the-best-call-to-action-for-website-conversion-rates\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/12\\\/conv_submit.jpg\",\"keywords\":[\"call to action\",\"conversion rate marketing\",\"conversion rate optimization\",\"Internet marketing\"],\"articleSection\":[\"conversion rate marketing\",\"Conversion Rate Optimization\",\"Landing Page Optimization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/creativethirst.com\\\/blog\\\/the-best-call-to-action-for-website-conversion-rates\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/the-best-call-to-action-for-website-conversion-rates\\\/\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/the-best-call-to-action-for-website-conversion-rates\\\/\",\"name\":\"The Best Call to Action for Website Conversion Rates\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/the-best-call-to-action-for-website-conversion-rates\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/the-best-call-to-action-for-website-conversion-rates\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/12\\\/conv_submit.jpg\",\"datePublished\":\"2011-01-25T13:03:07+00:00\",\"dateModified\":\"2023-04-22T20:57:42+00:00\",\"description\":\"In either case it's the wrong choice of call-to-action if you want to increase your conversion rates. 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