{"id":1448,"date":"2015-04-27T09:30:53","date_gmt":"2015-04-27T13:30:53","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=1448"},"modified":"2015-03-24T22:12:11","modified_gmt":"2015-03-25T02:12:11","slug":"hypothesis-checklist","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/hypothesis-checklist\/","title":{"rendered":"Conversion Optimization Hypothesis Checklist"},"content":{"rendered":"

Having a good test hypothesis that leads to insight is vital to any successful split test.<\/p>\n

But how do you know if you have a \u201cgood\u201d one?<\/p>\n

Here are some questions to ask yourself before launching any A\/B test\u2026<\/p>\n

___\u00a0 What financial impact will this test have on the business? (If the answer is you can\u2019t tell then it\u2019s probably not a good idea to test.)<\/p>\n

___\u00a0 How will you measure the results? (if the answer is I don\u2019t know, do some more research)<\/p>\n

___\u00a0 Is there any evidence to support this test idea? (If not choose another thing to test)<\/p>\n

\"Get<\/a>