{"id":1493,"date":"2015-04-04T09:15:09","date_gmt":"2015-04-04T13:15:09","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=1493"},"modified":"2023-04-23T16:03:10","modified_gmt":"2023-04-23T20:03:10","slug":"6-principles-of-persuasive-online-selling","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/6-principles-of-persuasive-online-selling\/","title":{"rendered":"6 Principles of Persuasive Online Selling"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-1494\" title=\"Screen Shot 2015-03-24 at 8.11.47 PM\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2015\/03\/Screen-Shot-2015-03-24-at-8.11.47-PM-300x164.png\" alt=\"\" width=\"300\" height=\"164\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2015\/03\/Screen-Shot-2015-03-24-at-8.11.47-PM-300x164.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2015\/03\/Screen-Shot-2015-03-24-at-8.11.47-PM.png 847w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>One of the best books on persuasion and marketing I&#8217;ve read was Robert Cialdini\u2019s, Influence.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/cFdCzN7RYbw\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n<h3>Here are\u00a0<strong>Cialdini\u2019s 6 Principles of Persuasion<\/strong> and how to apply them to increase your sales online:<\/h3>\n<p><strong>1. Reciprocation<\/strong><\/p>\n<ul>\n<li>Give something first: give information, give free samples, give a positive experience to people and they will want to give you something in return<\/li>\n<\/ul>\n<p><strong>2. Social Proof<\/strong><\/p>\n<ul>\n<li>When people are uncertain about a course of action, they tend to look to those around them to guide their decisions and actions. They especially want to know what everyone else is doing \u2013 especially their peers.<\/li>\n<li>Testimonials<\/li>\n<li>Always prospects imply peer group is interested<\/li>\n<\/ul>\n<p><strong>3. Commitment and Consistency<\/strong><\/p>\n<ul>\n<li>People do not like to back out of deals. We\u2019re more likely to do something after we\u2019ve agreed to it verbally or in writing. People strive for consistency in their commitments. They also prefer to follow pre-existing attitudes, values and actions<\/li>\n<li>Getting people to answer \u2018yes\u2019 makes them more powerfully committed to an action. For instance, don\u2019t tell people: \u201cPlease call if you have to cancel.\u201d Asking \u201cWill you please call if you have to cancel?\u201d gets customers to say yes, and measurably increases their response rates.<\/li>\n<\/ul>\n<p><strong>4. Liking<\/strong><\/p>\n<ul>\n<li>\u201cPeople prefer to say \u2018yes\u2019 to those they know and like,\u201d Cialdini says. People are also more likely to favor those who are physically attractive, similar to themselves, or who give them compliments. Even something as \u2018random\u2019 as having the same name as your prospects can increase your chances of making a sale.<\/li>\n<\/ul>\n<p><strong>5. Authority<\/strong><\/p>\n<ul>\n<li>People respect authority. They want to follow the lead of real experts. Business titles, impressive clothing, and even driving an expensive, high-performing automobile are proven factors in lending credibility to any individual.<\/li>\n<\/ul>\n<p><strong>6. Scarcity<\/strong><\/p>\n<ul>\n<li>The less there is of something, the more valuable it is. The more rare and uncommon a thing, the more people want it.<\/li>\n<li>People are more sensitive to possible losses than to possible gains.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"375\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg\" alt=\"\" class=\"wp-image-5168\" style=\"width:190px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg 250w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250-200x300.jpg 200w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Breakthrough The Supplement Revenue Ceiling<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This diagnostic reveals the specific bottlenecks limiting your supplement brand&#8217;s revenue growth and provides a clear optimization pathway for breakthrough.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-63375db1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/creativethirst.newzenler.com\/f\/break-through-the-supplement-revenue-ceiling-1\">GET YOUR DIAGNOSTIC<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/hsbm.buzzsprout.com\"><img loading=\"lazy\" decoding=\"async\" width=\"392\" height=\"380\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png\" alt=\"Health Supplement Business Mastery Podcast\" class=\"wp-image-4566\" style=\"width:194px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png 392w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo-300x291.png 300w\" sizes=\"auto, (max-width: 392px) 100vw, 392px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Listen to the <a href=\"https:\/\/hsbm.buzzsprout.com\" target=\"_blank\" rel=\"noreferrer noopener\">Health Supplement Business Mastery Podcast<\/a> for for dietary supplement entrepreneurs and marketers. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/health-supplement-business-mastery\/id1501188717\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"150\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png\" alt=\"\" class=\"wp-image-4567\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png 400w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast-300x113.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/6tzo0If1DvE5QMJaAPjrRY\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"373\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png\" alt=\"Listen to the health supplement business mastery podcast on Spotify\" class=\"wp-image-4569\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png 1000w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-300x112.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-768x286.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/feeds.buzzsprout.com\/889189.rss\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"260\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png\" alt=\"Listen to the health supplement business mastery podcast on Google Podcasts\" class=\"wp-image-4568\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png 1024w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-300x76.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-768x195.png 768w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast.png 1072w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>One of the best books on persuasion and marketing I&#8217;ve read was Robert Cialdini\u2019s, Influence. Here are\u00a0Cialdini\u2019s 6 Principles of Persuasion and how to apply them to increase your sales online: 1. Reciprocation Give something first: give information, give free samples, give a positive experience to people and they will want to give you something&hellip; <a class=\"more-link\" href=\"https:\/\/creativethirst.com\/blog\/6-principles-of-persuasive-online-selling\/\">Continue reading <span class=\"screen-reader-text\">6 Principles of Persuasive Online Selling<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[3],"tags":[7],"class_list":["post-1493","post","type-post","status-publish","format-gallery","hentry","category-conversion-rate-optimization","tag-conversion-rate-optimization-2","post_format-post-format-gallery","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Principles of Persuasive Online Selling<\/title>\n<meta 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