{"id":1549,"date":"2017-01-10T09:00:12","date_gmt":"2017-01-10T13:00:12","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=1549"},"modified":"2018-02-16T19:21:23","modified_gmt":"2018-02-16T23:21:23","slug":"maximize-your-nutritional-health-sales-with","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/maximize-your-nutritional-health-sales-with\/","title":{"rendered":"Maximize Your Nutritional Health Sales With\u2026"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-60 size-full\" src=\"http:\/\/www.naturallyhealthysales.com\/wp-content\/uploads\/2015\/03\/max-budget.jpg\" alt=\"max-budget\" width=\"700\" height=\"424\" \/>Thanks for sticking with me for this long on this 5 part series on how to double your online supplement sales.<\/p>\n<p>We\u2019ve covered steps 1 through 3 so far. You can go back and catch up on any of these steps\u2026<\/p>\n<ul>\n<li>Getting more supplement opt-in leads<\/li>\n<li>Maximizing those leads and segmenting out the buyers from the non-buyers on day one<\/li>\n<li>How to get more health supplement revenue out of your main flagship products.<\/li>\n<\/ul>\n<p>Including the grand overview by clicking here.<\/p>\n<p>And we\u2019ve got\u00a0 lot more value on how to maximize your profit right here in this article for you and even more with the remaining 5th step and a BONUS step coming up after that.<\/p>\n<p>So let\u2019s get right into step 4\u2026<\/p>\n<p>The Profit Maximizer<\/p>\n<p>This step combined with steps 1 through 3 as the name implies can truly maximize your profit like nothing else.<\/p>\n<p>A <i>Profit Maximizer<\/i> can be\u2026<\/p>\n<p>An up-sell (offering someone more of what they already bought)<\/p>\n<p>A cross-sell (offering them a related product)<\/p>\n<p>Or a subscription, which is a kind of up-sell and cross-sell combined, (offering them monthly continuity \/ recurring billing, although in the supplement space you have to be very careful with this one).<\/p>\n<p>In any case\u2026 it all comes down to maximizing your profit on an existing order.<\/p>\n<p>Remember the Welcome Mat Principle: <i>Once a visitor has taken out their wallet, they&#8217;re far more likely to leave it out and continue to spend money with you, then if they had not purchased in the first place.\u00a0<\/i><\/p>\n<p>Well, it also applies doubly so in the Profit Maximizer stage that you can add to your online supplement business.<\/p>\n<p>Let\u2019s explain it with an question \/ example I\u2019m sure all fast food American audiences will know\u2026 (and maybe even some over seas ones\u2026)<\/p>\n<p><b><i>Do you want fries with that?<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-164 size-full\" src=\"http:\/\/www.naturallyhealthysales.com\/wp-content\/uploads\/2015\/04\/burger-fries.jpg\" alt=\"burger-fries\" width=\"356\" height=\"400\" \/><\/i><\/b><\/p>\n<p>This is the question the McDonalds attendant asks EVERY buyer.<\/p>\n<p>It costs McDonalds $1.91 to get a single person in the drive thru.<\/p>\n<p>That\u2019s what they\u2019re spending to generate a very qualified lead. (Remember what you learned in step 2 here, the Welcome Mat)<\/p>\n<p>So\u2026 McDonalds makes $0.18 profit on a $2.09 burger sale. (This is their core offer)<\/p>\n<p>$2.09 &#8211; $1.91 = $0.18<\/p>\n<p>This is just like the welcome mat, where they make little to no profit.<\/p>\n<p>Then they sell you a Profit Maximizer in the form of fries and a Coke for $1.77 which costs them $0.63 for a total profit of $1.32<\/p>\n<p>This is 8 TIMES the profit of the Core Offer sale of the burger at $0.18<\/p>\n<p>The bottom line is that the way to maximize vitamin supplement profits is to have something on the backend (the real money is in the backend) to increase immediate <i>average customer value<\/i> and overall engagement with the buyer.<\/p>\n<p>We didn\u2019t go into it here in order to keep this relatively short (here there are already 5 steps with a bonus step on the way) but, there are really only 3 ways to increase revenue:<\/p>\n<ol>\n<li>Increase the number of customers<\/li>\n<li>Increase the average order size<\/li>\n<li>Increase the frequency of repeat purchases<\/li>\n<\/ol>\n<p>Profit Maximizers are great for #2, increasing the average order size. Because while a buyer is good, a multi-buyer is even better.<\/p>\n<p>Herbal Provider offers some profit maximizers on their cart page.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-165 size-full\" src=\"http:\/\/www.naturallyhealthysales.com\/wp-content\/uploads\/2015\/04\/cart-upsells.jpg\" alt=\"cart-upsells\" width=\"597\" height=\"466\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>They offer 3 different \u201cunbeatable deals\u201d and a suggested item under the \u201cmay we suggest\u201d box right above your shopping cart.<\/p>\n<p>But\u2026 it\u2019s not just a matter of trying to sell more stuff.<\/p>\n<p>It\u2019s partly putting the right offer in front of a buyer at the right time and partly how you frame it.<\/p>\n<p>The Herbal Provider vitamin supplement profit maximizer above can be improved further by applying the principles of the winning offer from step 3 and properly testing it to see if it works.<\/p>\n<p>Testing really adds <b>rocket fuel<\/b> to all 5 steps, but we\u2019ll get to that in the BONUS step.<\/p>\n<p>For now we\u2019ll just point out a few key things that can be <i>optimized<\/i> on the Herbal Provider profit maximizer offers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-166 size-full\" src=\"http:\/\/www.naturallyhealthysales.com\/wp-content\/uploads\/2015\/04\/upsell-claum-closeup.jpg\" alt=\"upsell-claum-closeup\" width=\"907\" height=\"269\" \/><\/p>\n<p>Each <strong>\u201cUnbeatable Deal\u201d<\/strong> has an <span style=\"text-decoration: underline;\"><em>claim<\/em><\/span>.<\/p>\n<p>Meaning, the #1 something appears in each of them:<\/p>\n<p><strong>#1 for Heart, Joint, Brain and Women\u2019s health<\/strong><\/p>\n<p><strong>Clinically Proven #1 Liver Health Supplement<\/strong><\/p>\n<p><strong>#1 Heart Health Formula 6 Times More Absorption<\/strong><\/p>\n<p>These claims, perhaps with the exception of the middle one, are not backed by anything or anyone. By increasing the level of proof and trust here these profit maximizers would likely increase profits even more than they are already be doing.<\/p>\n<p>That\u2019s it for now\u2026<\/p>\n<p>Stay tuned next week to go in-depth with the return path, which is the last of this 5 part optimization plan.<\/p>\n<p>So\u2026 Stick around, because we\u2019re going to have a bonus step 6 for those who really want to add gasoline to their sales fire.<\/p>\n<hr \/>\n<h2 style=\"text-align: center;\"><strong>There Are Three Funnels Every Health Supplement Business Needs To Build A Multi-Million Dollar Empire&#8230;<\/strong><\/h2>\n<p>The problem is most dietary supplement companies only have one funnel.\u00a0Through our work in the online health space, we\u2019ve had the opportunity to observe hundreds of health businesses. What we&#8217;ve uncovered are the three critical funnels that each work together that make the difference between the average supplement company just selling on Amazon and a multi-million dollar health empire and compiled our findings in the book below. <a data-leadbox-popup=\"wPWArM5d6SWLxYrksz7NMP\" data-leadbox-domain=\"creativethirst.lpages.co\">Click here to get the ebook delivered right to your email for FREE.<\/a><\/p>\n<p><img decoding=\"async\" style=\"cursor: pointer;\" src=\"https:\/\/lh3.googleusercontent.com\/r3EgiCvTjp3JRh5SAY2jLY9rIpbjbBoa0B3p542GCprqDQOsn3JgNAfi9VuF-F4EYaLu0mDNlb-dnH-DKg3YTA=s0\" alt=\"Three Funnels Every Health Supplement Business Needs To Build A Multi-Million Dollar Empire\" data-leadbox-popup=\"wPWArM5d6SWLxYrksz7NMP\" data-leadbox-domain=\"creativethirst.lpages.co\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thanks for sticking with me for this long on this 5 part series on how to double your online supplement sales. We\u2019ve covered steps 1 through 3 so far. You can go back and catch up on any of these steps\u2026 Getting more supplement opt-in leads Maximizing those leads and segmenting out the buyers from&hellip; <a class=\"more-link\" href=\"https:\/\/creativethirst.com\/blog\/maximize-your-nutritional-health-sales-with\/\">Continue reading <span class=\"screen-reader-text\">Maximize Your Nutritional Health Sales With\u2026<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1549","post","type-post","status-publish","format-gallery","hentry","category-conversion-rate-optimization","post_format-post-format-gallery","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maximize Your Online Supplement Sales<\/title>\n<meta name=\"description\" content=\"Maximize Your Nutritional Health Sales With\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativethirst.com\/blog\/maximize-your-nutritional-health-sales-with\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maximize Your Online Supplement Sales\" \/>\n<meta property=\"og:description\" content=\"Maximize Your Nutritional Health Sales With\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creativethirst.com\/blog\/maximize-your-nutritional-health-sales-with\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Advertising Dietary Supplements\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Creative-Thirst-7047554178\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/creativethirst\/\" \/>\n<meta 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Hewitt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g","caption":"Bobby Hewitt"},"description":"Bobby Hewitt is the founder of Creative Thirst. A conversion rate optimization agency for health and wellness companies with a specialized focus in dietary supplements. We\u2019ve helped health clients profitably scale using our four framework growth model validated through A\/B testing. Bobby has over 17 years of experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and won the Jim Novo Award of Academic Excellence for Web Analytics. As well as a public speaker and contributing author to \u201cGoogle Analytics Breakthrough: From Zero to Business Impact, published by Wiley.","sameAs":["http:\/\/www.creativethirst.com","https:\/\/www.facebook.com\/creativethirst\/","https:\/\/www.linkedin.com\/in\/bhewitt\/","https:\/\/x.com\/bobbyhewitt"]}]}},"_links":{"self":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts\/1549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/comments?post=1549"}],"version-history":[{"count":3,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts\/1549\/revisions"}],"predecessor-version":[{"id":2372,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts\/1549\/revisions\/2372"}],"wp:attachment":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/media?parent=1549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/categories?post=1549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/tags?post=1549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}