{"id":1565,"date":"2016-06-07T10:00:32","date_gmt":"2016-06-07T14:00:32","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=1565"},"modified":"2018-02-16T19:30:01","modified_gmt":"2018-02-16T23:30:01","slug":"exponentially-increase-your-nutritional-supplement-customer-life-time-value","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/exponentially-increase-your-nutritional-supplement-customer-life-time-value\/","title":{"rendered":"Exponentially Increase Your Nutritional Supplement Customer Life Time Value"},"content":{"rendered":"<p>Yes one little tweak can exponentially increase your nutritional supplement customer life time value (LTV).<\/p>\n<p>Maximizing your customer life time value is a key part to making the economics of an offer work in the triad of growth\u00a0from Perry Marshal:\u00a0Traffic &gt; Conversion &gt; Economics<\/p>\n<p>If you can get the right mix of each element in the triad you can scale to infinite growth.<\/p>\n<p>And the economics part of the equation is a lever that can move you really fast\u00a0to growing your health business.<\/p>\n<p>Namely the life time value of a customer.<\/p>\n<p>This example examines one little tweak I ran across in Lucky Vitamin&#8217;s shopping cart.<\/p>\n<p>It&#8217;s a brilliant strategy to increase LTV and get more supplement buyers onto recurring continuity.<\/p>\n<p>When you added a supplement bottle to your cart on Lucky Vitamin&#8217;s site they up-sell you in a very cleaver way\u00a0with\u00a0a continuity offer to\u00a0sign up for a subscription and\u00a0receive a fresh bottle to\u00a0your individual\u00a0reordering schedule preference.<\/p>\n<p>Lucky Vitamin has since updated their cart, so stay tuned for a future look\u00a0where we breakdown their new cart and compare both.<\/p>\n<p>But for now&#8230;<\/p>\n<p>This is a great example for you to implement in your nutritional supplement business to maximize LTV.<\/p>\n<p>Let&#8217;s break it down step by step and see what&#8217;s working so well here, and what&#8217;s not.<\/p>\n<p>So at this point in my purchase I&#8217;ve added a single bottle of Alive Multi- Vitamin<\/p>\n<p>The screenshot below<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1591\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2015\/12\/ss11.png\" alt=\"ss1\" width=\"962\" height=\"416\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2015\/12\/ss11.png 962w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2015\/12\/ss11-300x130.png 300w\" sizes=\"auto, (max-width: 962px) 100vw, 962px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1592\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2015\/12\/ss2.png\" alt=\"ss2\" width=\"1007\" height=\"416\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2015\/12\/ss2.png 1007w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2015\/12\/ss2-300x124.png 300w\" sizes=\"auto, (max-width: 1007px) 100vw, 1007px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1594\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2015\/12\/ss4.png\" alt=\"ss4\" width=\"1017\" height=\"414\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2015\/12\/ss4.png 1017w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2015\/12\/ss4-300x122.png 300w\" sizes=\"auto, (max-width: 1017px) 100vw, 1017px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1595\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2015\/12\/ss5.png\" alt=\"ss5\" width=\"715\" height=\"408\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2015\/12\/ss5.png 715w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2015\/12\/ss5-300x171.png 300w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<p><a href=\"https:\/\/creativethirst.leadpages.net\/leadbox\/143cb7873f72a2%3A141380e46b46dc\/5673958619742208\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-65\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2015\/12\/swipe-bottom-button.jpg\" alt=\"TAKE YOUR NURTITIONAL HEALTH AND SUPPLEMENT BUSINESS TO THE NEXT LEVEL GET The Complete Library of One-Sheet Swipe Files 100% FREE \" width=\"680\" height=\"489\" \/><\/a><script src=\"https:\/\/creativethirst.leadpages.net\/leadbox-910.js\" type=\"text\/javascript\" data-leadbox=\"143cb7873f72a2:141380e46b46dc\" data-url=\"https:\/\/creativethirst.leadpages.net\/leadbox\/143cb7873f72a2%3A141380e46b46dc\/5673958619742208\/\" data-config=\"%7B%7D\"><\/script><\/p>\n<hr \/>\n<h2 style=\"text-align: center;\"><strong>There Are Three Funnels Every Health Supplement Business Needs To Build A Multi-Million Dollar Empire&#8230;<\/strong><\/h2>\n<p>The problem is most dietary supplement companies only have one funnel.\u00a0Through our work in the online health space, we\u2019ve had the opportunity to observe hundreds of health businesses. What we&#8217;ve uncovered are the three critical funnels that each work together that make the difference between the average supplement company just selling on Amazon and a multi-million dollar health empire and compiled our findings in the book below. <a data-leadbox-popup=\"wPWArM5d6SWLxYrksz7NMP\" data-leadbox-domain=\"creativethirst.lpages.co\">Click here to get the ebook delivered right to your email for FREE.<\/a><\/p>\n<p><img decoding=\"async\" style=\"cursor: pointer;\" src=\"https:\/\/lh3.googleusercontent.com\/r3EgiCvTjp3JRh5SAY2jLY9rIpbjbBoa0B3p542GCprqDQOsn3JgNAfi9VuF-F4EYaLu0mDNlb-dnH-DKg3YTA=s0\" alt=\"Three Funnels Every Health Supplement Business Needs To Build A Multi-Million Dollar Empire\" data-leadbox-popup=\"wPWArM5d6SWLxYrksz7NMP\" data-leadbox-domain=\"creativethirst.lpages.co\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yes one little tweak can exponentially increase your nutritional supplement customer life time value (LTV). Maximizing your customer life time value is a key part to making the economics of an offer work in the triad of growth\u00a0from Perry Marshal:\u00a0Traffic &gt; Conversion &gt; Economics If you can get the right mix of each element in&hellip; <a class=\"more-link\" href=\"https:\/\/creativethirst.com\/blog\/exponentially-increase-your-nutritional-supplement-customer-life-time-value\/\">Continue reading <span class=\"screen-reader-text\">Exponentially Increase Your Nutritional Supplement Customer Life Time Value<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1565","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-conversion-rate-optimization","post_format-post-format-gallery","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 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A conversion rate optimization agency for health and wellness companies with a specialized focus in dietary supplements. We\u2019ve helped health clients profitably scale using our four framework growth model validated through A\/B testing. Bobby has over 17 years of experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and won the Jim Novo Award of Academic Excellence for Web Analytics. As well as a public speaker and contributing author to \u201cGoogle Analytics Breakthrough: From Zero to Business Impact, published by Wiley.","sameAs":["http:\/\/www.creativethirst.com","https:\/\/www.facebook.com\/creativethirst\/","https:\/\/www.linkedin.com\/in\/bhewitt\/","https:\/\/x.com\/bobbyhewitt"]}]}},"_links":{"self":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts\/1565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/comments?post=1565"}],"version-history":[{"count":5,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts\/1565\/revisions"}],"predecessor-version":[{"id":2391,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts\/1565\/revisions\/2391"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/media\/1595"}],"wp:attachment":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/media?parent=1565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/categories?post=1565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/tags?post=1565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}