{"id":176,"date":"2011-04-04T11:00:00","date_gmt":"2011-04-04T15:00:00","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=176"},"modified":"2023-10-15T13:48:03","modified_gmt":"2023-10-15T17:48:03","slug":"think-backwards-to-increase-your-conversion-rates","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/think-backwards-to-increase-your-conversion-rates\/","title":{"rendered":"Think Backwards to Increase Your Conversion Rates"},"content":{"rendered":"

\"\"When you attack the problem of improving your online conversion rate head on you sometimes hit a wall. This leaves many marketers holding a lot of data in their hands not knowing where to take that first bite. In those situations it’s a good idea to tackle the problem backwards.<\/p>\n

The reverse approach to conversion rate optimization, starts deep in the conversion funnel. So deep in fact, that you’re at the end of the funnel on the other side, post conversion. The backwards approach lets you start at the last step, the conversion success page, and then work back out higher up the funnel. Start by\u00a0completing\u00a0a conversion goal on your site as if you were a new visitor, take screen shots along the way, print them out and examine them in reverse order.<\/p>\n

The simple act of looking at the problem backwards will not only let you see things from a new perspective but also help you start at a more reasonable place. Often times websites can be very daunting and large leaving many online marketers not knowing where to start. Going backwards presents the very last step a visitor need to jump through in order to convert. This is a clear and direct place to begin making changes, and lets you take that first bite in a place thats going to have impact at the conversion level.<\/p>\n

Start at that last step and work your way backwards up the funnel making improvements along the way. By the time you fully back out you have a\u00a0completely\u00a0optimized flow.<\/p>\n","protected":false},"excerpt":{"rendered":"

To increase your website conversion rates sometimes approaching the problem backwards can reveal remarkable opportunities for improvement.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,3,4,5],"tags":[],"class_list":["post-176","post","type-post","status-publish","format-standard","hentry","category-conversion-rate-marketing","category-conversion-rate-optimization","category-landing-page","category-landing-page-optimization","entry"],"yoast_head":"\nThink Backwards to Increase Your Conversion Rates<\/title>\n<meta name=\"description\" content=\"To increase your website conversion rates sometimes approaching the problem backwards can reveal remarkable opportunities for improvement...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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