{"id":1819,"date":"2017-02-21T09:00:30","date_gmt":"2017-02-21T13:00:30","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=1819"},"modified":"2023-12-03T16:13:59","modified_gmt":"2023-12-03T20:13:59","slug":"why-cant-you-buy-without-a-hit-of-dopamine","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/why-cant-you-buy-without-a-hit-of-dopamine\/","title":{"rendered":"Why Can\u2019t You Buy Without A Hit Of Dopamine?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Since the beginning of human civilization, mankind has shared ideas through stories. It\u2019s how we think, learn and communicate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s no surprise actually since the human brain is hard wired toward the story structure of hero, antagonist, challenge and conclusion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact this story structure is so fundamental to the core of human communication that we actually subconsciously use it every time we communicate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The great direct marketing copywriters like Gary Halbert, Claud Hopkins, Eugene Schwartz, and many others have known this secret for years. And have combined the story structure with an appeal to emotion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Generally the structure follows these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Problem<\/li>\n\n\n\n<li>Agitate the problem<\/li>\n\n\n\n<li>Solution<\/li>\n\n\n\n<li>Proof<\/li>\n\n\n\n<li>Buy Offer<\/li>\n\n\n\n<li>Risk reversal<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">These steps are told through the structure of a story and the reasons why this works so well, when it comes to selling online, is because of dopamine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What is dopamine?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dopamine is a chemical in our brains that plays a key role in our mood. And experiments show that different levels of dopamine influence the decisions people make.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>We Need A Buying Hit<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The higher the levels of dopamine, the greater their emotional pull towards that outcome.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You see, Dopamine has a role in signaling the expected pleasure from possible future events.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So when that critical buying moment is happening the expected result which comes from the emotional triggers conjured up in the landing page, through long form sales copy or an audio Video Sales Letter (VSL).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It turns out that we need dopamine to buy or to make any decision, you see\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People are incapable of making decisions without a little burst of dopamine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We need it to move forward. Or maybe this is just an aspect left over from our ancestral heritage or just how our brains are wired to get through the day?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In either case it seems that we can\u2019t move forward without the positive expectation of what is to come.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think of it like a little buying \u201chit\u201d that delights our brains every time we click the buy button. Or to be more accurate, every time we decide to buy. And, since we make decisions subconsciously before they become conscious to us, the hit comes subconsciously even before we click that buy button.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Risk And Emotion Go Hand-in-Hand<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The higher the personal risk involved in a purchase decision, the more emotion a buyer will feel towards that choice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The emotion in the case of a high risk purchase is almost always about fear. Sometimes it\u2019s about the fear of feeling like you\u2019ve been taken for a ride. That the thing you\u2019re buying is not worth it or won\u2019t do what it claims it would.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The way around the fear is to provide proof and risk reversal. Here are <a href=\"https:\/\/creativethirst.com\/proof-video.html\">30 ways to use proof to increase your online sales<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the risk and emotion cocktail goes down smoothly though, then comes the sober rationalization.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>The Rational Side To Buying<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">After the rush of dopamine however, then comes the rationalization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People find reasons to support their emotional decision AFTER they make the decision, not before.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is where trust begins to take center stage from the beginning of our accelerated trust formula to buying health products online:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Accelerated Trust Online = (Logic + Belief) + (Anxiety x Credibility) &#8211; The Other Party\u2019s Self Interest<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s the (Logic + Belief) part of the formula that taps into the justification of the buying decision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how Logic and Belief are defined in our formula:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><b>Logic<\/b> &#8211; Any message or element has to first pass through our logic filter and is expedited by the next element, believability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Belief<\/b> &#8211; Is this something that is based on the individuals desire and self-story. We believe what we desire.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Rationally we support our buying decisions through the lens of logic and belief. These are the tools we use to justify our decisions and make us feel good about our irrational selves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But rationally or irrationally\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>\u2026We All Want MORE<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">People want to be a part of something bigger than themselves. Stories are a way to tap into that innate hero\u2019s journey within all of us and align our motivation with the grander championing cause.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And in order to be most effective at marketing, we need to tap into emotional triggers that underly our trust and belief framework.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The reason why you can\u2019t buy without a chemical hit is because the part of our brains that are tied to emotion and decision making are hooked into the chemical dopamine.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"375\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg\" alt=\"\" class=\"wp-image-5168\" style=\"width:190px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg 250w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250-200x300.jpg 200w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Breakthrough The Supplement Revenue Ceiling<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This diagnostic reveals the specific bottlenecks limiting your supplement brand&#8217;s revenue growth and provides a clear optimization pathway for breakthrough.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-63375db1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/creativethirst.newzenler.com\/f\/break-through-the-supplement-revenue-ceiling-1\">GET YOUR DIAGNOSTIC<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/hsbm.buzzsprout.com\"><img loading=\"lazy\" decoding=\"async\" width=\"392\" height=\"380\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png\" alt=\"Health Supplement Business Mastery Podcast\" class=\"wp-image-4566\" style=\"width:194px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png 392w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo-300x291.png 300w\" sizes=\"auto, (max-width: 392px) 100vw, 392px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Listen to the <a href=\"https:\/\/hsbm.buzzsprout.com\" target=\"_blank\" rel=\"noreferrer noopener\">Health Supplement Business Mastery Podcast<\/a> for for dietary supplement entrepreneurs and marketers. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/health-supplement-business-mastery\/id1501188717\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"150\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png\" alt=\"\" class=\"wp-image-4567\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png 400w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast-300x113.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/6tzo0If1DvE5QMJaAPjrRY\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"373\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png\" alt=\"Listen to the health supplement business mastery podcast on Spotify\" class=\"wp-image-4569\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png 1000w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-300x112.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-768x286.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/feeds.buzzsprout.com\/889189.rss\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"260\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png\" alt=\"Listen to the health supplement business mastery podcast on Google Podcasts\" class=\"wp-image-4568\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png 1024w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-300x76.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-768x195.png 768w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast.png 1072w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The great direct marketing copywriters like Gary Halbert, Claud Hopkins, Eugene Schwartz, and many others have known this secret for years. And have combined the story structure with an appeal to emotion.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[52,3,53],"tags":[7,44],"class_list":["post-1819","post","type-post","status-publish","format-gallery","hentry","category-belief","category-conversion-rate-optimization","category-trust","tag-conversion-rate-optimization-2","tag-health-marketing","post_format-post-format-gallery","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Can\u2019t You Buy Without A Hit Of Dopamine?\u2028<\/title>\n<meta name=\"description\" content=\"Dopamine is a chemical in our brains that plays a key role in our mood. And experiments show that different levels of dopamine influence the decisions people make.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativethirst.com\/blog\/why-cant-you-buy-without-a-hit-of-dopamine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Can\u2019t You Buy Without A Hit Of Dopamine?\u2028\" \/>\n<meta property=\"og:description\" content=\"Dopamine is a chemical in our brains that plays a key role in our mood. 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