There are a few core concepts needed to get this right. One core concept we teach all of our health clients is\u2026<\/p>\n
The 3 Lever Approach to a Day 1 Breakeven Natural Health Business Sales Funnel<\/b><\/h2>\n\n\u201cSimplicity is the ultimate sophistication.\u201d \u2014 Leonardo da Vinci<\/p>\n<\/blockquote>\n
Success is rarely overly complicated.<\/p>\n
In fact, there\u2019s no reason why a multi-million dollar sales funnel needs to be complex at all.<\/p>\n
Fundamentally it\u2019s about the right strategy, knowing the marketplace<\/a> and nailing trust<\/a> and belief<\/a>. It\u2019s not about how many moving parts you have in your health funnel, especially when you don\u2019t yet have a day one breakeven funnel.<\/p>\nA complicated sales funnel like this one is really not the quickest way to breakeven\u2026<\/p>\n
![\"complex](\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2017\/06\/complex-sales-funnel.png\")
<\/p>\n
This type of complexity is only good after you\u2019ve got a simple funnel working and are looking to maximize it. \u00a0You could easily spend all of your time and money building a complex marketing machine only to find out that it didn\u2019t move the needle enough to justify the effort and cost.<\/p>\n
A simpler funnel is better, because the more complex your funnel is, the more places there are that it could fail. More often than not, a failing funnel means the visitors trust breaks at some critical point in the funnel causing your prospect to bounce.<\/p>\n
In a complex one time offer (OTO) health and supplement sales funnel there are just too many pieces to keep track of. With a simple but effective funnel you really only have three levers to focus on and improve.<\/p>\n
Once you\u2019ve got those three critical pieces honed in you can easily scale and add rocket fuel to your funnel without adding massive complexity.<\/p>\n
You first have to craft the right magic with just three simple levers.<\/p>\n
Those three levers are:<\/p>\n
\n- The sales hook<\/li>\n
- The lead copy<\/li>\n
- The offer<\/li>\n<\/ol>\n
Let’s look at each one…<\/p>\n
The Sales Hook<\/h2>\n
The sales hook is what is going to bring in your cold traffic to your funnel. It is the interesting angle that makes the prospect want to know more. Ideally it is something that they haven’t heard before and makes them so curious that they simply MUST know. It is \u00a0literally the hook that catches them.<\/p>\n
The Lead Copy<\/h2>\n
The lead copy is tied directly to your sales hook because it continues the conversation, but it also bridges to the main sales letter copy. The lead copy is usually the first 300 – 500 words.<\/p>\n
The Offer<\/h2>\n
The offer is the\u00a0the positioning of the product itself and can be summed up in the details of what you get. All killer health offers consists of seven key elements<\/a>.<\/p>\nMaking Your Natural Health Business Work Online<\/h2>\n
In a multi-million dollar sales funnel it is the combination of all three levers, along with the economics of the funnel, that makes it all work.<\/p>\n
One of the critical elements to making your day one break even funnel work, is the video sales letter (VSL).<\/p>\n
A VSL is a direct response style sales letter put into a video format. There are many different variations but what we recommend starting with during the dialing in phase is simply text read by a professional voice over actor. The combination of text and speech has a hypnotic effect.<\/p>\n
Here’s an example VSL:<\/p>\n![\"Video](\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2017\/06\/vsl-example-1024x581.png\")
Video Sales Letter Example<\/figcaption><\/figure>\nWe recommend using a VSL because it lets you clearly see which of the three levers is the weakest. When we’re first dialing in and creating a new VSL, we always A\/B test each of the critical levers.<\/p>\n
Our favorite VSL analytics tool<\/a> is Vidalytics<\/strong>. It’s the only tool out there that allows you to\u00a0clearly see the points at each lever that are engaging or boring in your VSL down to the second. This analysis is critical for improving the lead and offer sections of your VSL. Plus Vidalytics.com<\/a> lets you see conversions happening right inside your video.<\/p>\n![\"VSL](\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2017\/06\/vidalytics-example.png\" "\\"VSL")
VSL Data Example From Vidalytics<\/figcaption><\/figure>\nWith this granular level of detail you can optimize and improve your VSL to bring in the maximum number of buyers and breakeven on day one. So, you can scale and grow your online sales.<\/p>\n
If you’re looking for help creating and optimizing a\u00a0sales funnel that you can scale for your natural health business, reach out a line<\/a>. We can help.<\/p>\n\n\n![\"\"](\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg\")
<\/figure>\n<\/div>\n\n\nBreakthrough The Supplement Revenue Ceiling<\/strong><\/p>\n\n\n\nThis diagnostic reveals the specific bottlenecks limiting your supplement brand’s revenue growth and provides a clear optimization pathway for breakthrough.<\/p>\n\n\n\n
\nGET YOUR DIAGNOSTIC<\/a><\/div>\n<\/div>\n\n\n\n
\n\n\n\n\n\n\n\n![\"Health](\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png\")
<\/a><\/figure>\n<\/div>\n\n\n\n\n
\u201cSimplicity is the ultimate sophistication.\u201d \u2014 Leonardo da Vinci<\/p>\n<\/blockquote>\n
Success is rarely overly complicated.<\/p>\n
In fact, there\u2019s no reason why a multi-million dollar sales funnel needs to be complex at all.<\/p>\n
Fundamentally it\u2019s about the right strategy, knowing the marketplace<\/a> and nailing trust<\/a> and belief<\/a>. It\u2019s not about how many moving parts you have in your health funnel, especially when you don\u2019t yet have a day one breakeven funnel.<\/p>\n A complicated sales funnel like this one is really not the quickest way to breakeven\u2026<\/p>\n This type of complexity is only good after you\u2019ve got a simple funnel working and are looking to maximize it. \u00a0You could easily spend all of your time and money building a complex marketing machine only to find out that it didn\u2019t move the needle enough to justify the effort and cost.<\/p>\n A simpler funnel is better, because the more complex your funnel is, the more places there are that it could fail. More often than not, a failing funnel means the visitors trust breaks at some critical point in the funnel causing your prospect to bounce.<\/p>\n In a complex one time offer (OTO) health and supplement sales funnel there are just too many pieces to keep track of. With a simple but effective funnel you really only have three levers to focus on and improve.<\/p>\n Once you\u2019ve got those three critical pieces honed in you can easily scale and add rocket fuel to your funnel without adding massive complexity.<\/p>\n You first have to craft the right magic with just three simple levers.<\/p>\n Those three levers are:<\/p>\n Let’s look at each one…<\/p>\n The sales hook is what is going to bring in your cold traffic to your funnel. It is the interesting angle that makes the prospect want to know more. Ideally it is something that they haven’t heard before and makes them so curious that they simply MUST know. It is \u00a0literally the hook that catches them.<\/p>\n The lead copy is tied directly to your sales hook because it continues the conversation, but it also bridges to the main sales letter copy. The lead copy is usually the first 300 – 500 words.<\/p>\n The offer is the\u00a0the positioning of the product itself and can be summed up in the details of what you get. All killer health offers consists of seven key elements<\/a>.<\/p>\n In a multi-million dollar sales funnel it is the combination of all three levers, along with the economics of the funnel, that makes it all work.<\/p>\n One of the critical elements to making your day one break even funnel work, is the video sales letter (VSL).<\/p>\n A VSL is a direct response style sales letter put into a video format. There are many different variations but what we recommend starting with during the dialing in phase is simply text read by a professional voice over actor. The combination of text and speech has a hypnotic effect.<\/p>\n Here’s an example VSL:<\/p>\n We recommend using a VSL because it lets you clearly see which of the three levers is the weakest. When we’re first dialing in and creating a new VSL, we always A\/B test each of the critical levers.<\/p>\n Our favorite VSL analytics tool<\/a> is Vidalytics<\/strong>. It’s the only tool out there that allows you to\u00a0clearly see the points at each lever that are engaging or boring in your VSL down to the second. This analysis is critical for improving the lead and offer sections of your VSL. Plus Vidalytics.com<\/a> lets you see conversions happening right inside your video.<\/p>\n With this granular level of detail you can optimize and improve your VSL to bring in the maximum number of buyers and breakeven on day one. So, you can scale and grow your online sales.<\/p>\n If you’re looking for help creating and optimizing a\u00a0sales funnel that you can scale for your natural health business, reach out a line<\/a>. We can help.<\/p>\n\n Breakthrough The Supplement Revenue Ceiling<\/strong><\/p>\n\n\n\n This diagnostic reveals the specific bottlenecks limiting your supplement brand’s revenue growth and provides a clear optimization pathway for breakthrough.<\/p>\n\n\n\n<\/p>\n\n
The Sales Hook<\/h2>\n
The Lead Copy<\/h2>\n
The Offer<\/h2>\n
Making Your Natural Health Business Work Online<\/h2>\n
<\/figure>\n<\/div>\n\n\n
\n\n\n\n<\/a><\/figure>\n<\/div>\n\n\n\n
![\"\"](\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png\")
<\/a><\/figure>\n<\/div>\n\n\n\n![\"Listen](\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png\")
<\/a><\/figure>\n<\/div>\n\n\n\n![\"Listen](\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png\")
<\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"