{"id":1991,"date":"2017-07-18T10:00:00","date_gmt":"2017-07-18T14:00:00","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=1991"},"modified":"2024-02-12T12:09:41","modified_gmt":"2024-02-12T16:09:41","slug":"marketing-dietary-supplements-online","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/marketing-dietary-supplements-online\/","title":{"rendered":"Marketing Dietary Supplements Online"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2016\/06\/health-supplement-buyer1-300x200.jpg\" alt=\"Marketing Dietary Supplements Online\" class=\"wp-image-1727\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2016\/06\/health-supplement-buyer1-300x200.jpg 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2016\/06\/health-supplement-buyer1.jpg 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Marketing dietary supplements online is not as easy as marketing other products. The U.S. supplement industry&nbsp;is said to reach 220.3 billion dollars by 2022. That is, according to a 2017&nbsp;<a href=\"https:\/\/globenewswire.com\/news-release\/2017\/01\/11\/905073\/0\/en\/Global-Dietary-Supplements-Market-will-reach-USD-220-3-Billion-in-2022-Zion-Market-Research.html\">report<\/a>&nbsp;from Zion Market Research.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trends driving the growth of the global dietary supplements market include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An increase in preventative healthcare.<\/li>\n\n\n\n<li>The aging population.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This is important when marketing dietary supplements online because the aging U.S. market holds a sizable disposable income along with a need for improved health. There is also a \u00a0growing risk of the side effects that go along with prescription drugs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many seniors look online for a natural alternative to prescription medication.&nbsp;However, marketing dietary supplements online to seniors requires a smart strategy and a bit of tact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing Dietary Supplements Online To Seniors<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The chief factor to keep in mind when marketing to baby boomers and seniors is, their desire for independence. almost above all else.\u00a0Seniors don\u2019t want to feel like they need to depend on anything or anyone. \u00a0Therefore, the point of <a href=\"https:\/\/creativethirst.com\/blog\/how-do-visitors-buy-health-products-online\/\">belief<\/a> your marketing should tap into includes helping them improve how they feel when doing the things they want to do.\u00a0Belief is the intersection of who your customers are and the challenges they face.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2016\/06\/shutterstock_436222072.jpg\" alt=\"marketing dietary health supplements\" class=\"wp-image-1776\" title=\"marketing dietary health supplements\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2016\/06\/shutterstock_436222072.jpg 1000w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2016\/06\/shutterstock_436222072-300x200.jpg 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Trust Is Crucial for Selling Dietary Supplements To Seniors Online<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Seniors are not not the type of health supplement buyer that likes to experiment with their health. &nbsp;They need to believe your solution is right for them. As well as trust they are making the right decision.&nbsp;Trust online is even more important to selling to this market segment online than it is to selling offline.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are three different levels of trust marketers need to tap into to sell more dietary health supplements online. Hitting all three levels &nbsp;of trust, is vital when selling to seniors and boomers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Three Levels Of Trust To Selling Health Products Online<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Company level trust.<\/li>\n\n\n\n<li>Product level trust, and&#8230;<\/li>\n\n\n\n<li>Process level trust.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s look at each one&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Company Level Trust<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When a senior buys, they are not just buying the product, they are also buying into your company. I think of this as company level trust.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">[Tweet &#8220;Seniors, want to trust that your company&#8217;s reputation is secure when buying dietary health supplements online &#8211; Company Level Trust&#8221;]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is the first level of trust and the first indication of how trustful your company is online can be found in the design of your site and your product packaging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But, seniors are skeptical of health products and the Internet in general. Which is why company level trust goes beyond just design. Seniors seek out other trust indicators about your health company, like your mission and team. You can&#8217;t get too personal when it comes to selling to boomers and seniors online. let them know a bit about you and what you stand for.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Product Level Trust<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When a senior buys a natural health product, they buy into the belief that your product will work for them. This is what I call, product level trust.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">[Tweet Seniors, want to trust that your product dietary health supplements work &#8211; Product Level Trust&#8221;]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Product level trust is not just about your product&#8217;s packaging and ingredients. Although those are the first two pillars. Product level trust also includes your guarantee policy and your product endorsements. These include doctor and customer testimonials. Not to mention your marketing sales copy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Process Level Trust<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When a senior clicks a link on a&nbsp;natural health product webpage, the next step needs to carry through the promise of each click. This is what I call, process level trust.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[Tweet &#8220;Seniors need to trust each click of their journey on your&nbsp;natural health product website &#8211; Process Level Trust&#8221;]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Process level trust is what drives your prospects forward through your&nbsp;dietary supplement sales funnel. Trust momentum drives each click and next step. Marketers of &nbsp;dietary health&nbsp;dietary supplements need to answer the question: Why should your visitor click?&nbsp;What is the implied promise of each click and is that promise breaking or supporting the visitors trust in their journey to a purchase?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Selling Dietary Supplements Online Comes Down To This<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Both trust and the desire for independence are key to appealing to seniors and baby boomer&#8217;s when marketing dietary supplements online. Which takes a smart strategy and a bit of tact. If you need some help with this, just\u00a0<a href=\"https:\/\/creativethirst.com\/clientapplication.html\">drop me a line.<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"375\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg\" alt=\"\" class=\"wp-image-5168\" style=\"width:190px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg 250w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250-200x300.jpg 200w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Breakthrough The Supplement Revenue Ceiling<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This diagnostic reveals the specific bottlenecks limiting your supplement brand&#8217;s revenue growth and provides a clear optimization pathway for breakthrough.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-63375db1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/creativethirst.newzenler.com\/f\/break-through-the-supplement-revenue-ceiling-1\">GET YOUR DIAGNOSTIC<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/hsbm.buzzsprout.com\"><img loading=\"lazy\" decoding=\"async\" width=\"392\" height=\"380\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png\" alt=\"Health Supplement Business Mastery Podcast\" class=\"wp-image-4566\" style=\"width:194px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png 392w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo-300x291.png 300w\" sizes=\"auto, (max-width: 392px) 100vw, 392px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Listen to the <a href=\"https:\/\/hsbm.buzzsprout.com\" target=\"_blank\" rel=\"noreferrer noopener\">Health Supplement Business Mastery Podcast<\/a> for for dietary supplement entrepreneurs and marketers. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/health-supplement-business-mastery\/id1501188717\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"150\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png\" alt=\"\" class=\"wp-image-4567\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png 400w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast-300x113.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/6tzo0If1DvE5QMJaAPjrRY\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"373\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png\" alt=\"Listen to the health supplement business mastery podcast on Spotify\" class=\"wp-image-4569\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png 1000w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-300x112.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-768x286.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/feeds.buzzsprout.com\/889189.rss\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"260\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png\" alt=\"Listen to the health supplement business mastery podcast on Google Podcasts\" class=\"wp-image-4568\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png 1024w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-300x76.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-768x195.png 768w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast.png 1072w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketing dietary supplements online is not as easy as marketing other products. The U.S. supplement industry&nbsp;is said to reach 220.3 billion dollars by 2022. That is, according to a 2017&nbsp;report&nbsp;from Zion Market Research. Trends driving the growth of the global dietary supplements market include: This is important when marketing dietary supplements online because the aging&hellip; <a class=\"more-link\" href=\"https:\/\/creativethirst.com\/blog\/marketing-dietary-supplements-online\/\">Continue reading <span class=\"screen-reader-text\">Marketing Dietary Supplements Online<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,43,53],"tags":[54,44,58],"class_list":["post-1991","post","type-post","status-publish","format-standard","hentry","category-belief","category-health-marketing","category-trust","tag-belief","tag-health-marketing","tag-trust","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Dietary Supplements Online To Baby Boomers and Seniors<\/title>\n<meta name=\"description\" content=\"Marketing dietary supplements online to baby boomers and seniors requires a smart strategy and tact. Both of which, center around trust and belief.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativethirst.com\/blog\/marketing-dietary-supplements-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Dietary Supplements Online To Baby Boomers and Seniors\" \/>\n<meta property=\"og:description\" content=\"Marketing dietary supplements online to baby boomers and seniors requires a smart strategy and tact. 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