{"id":2043,"date":"2017-09-05T08:31:50","date_gmt":"2017-09-05T12:31:50","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=2043"},"modified":"2023-10-29T16:20:46","modified_gmt":"2023-10-29T20:20:46","slug":"selling-health-products-presell-pages","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/selling-health-products-presell-pages\/","title":{"rendered":"Selling Health Products With Presell Pages"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Selling health products online is a tricky scenario.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mainly because people don\u2019t buy health products the same way they buy other products online. As a health marketer, you have to get over the hurdle of trust and belief.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And at the same time position your health products as the solution, offering hope, without making any claims.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is not an easy task for any marketer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One way to sell health, while still remaining compliant, is to use Pre-sell Pages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>What is a Pre-sell Page?<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pre-sell Pages have been used in marketing for much longer than you may think. (At least the idea of them has been.) The concept goes back to the days of print advertising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Back then they were called advertorials.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Which is an advertisement or sales letter, disguised as an article.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The name comes from combining Advertisement + Editorial Content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essentially it was a clever way for the magazine or newspaper to get the advertiser to pay to have their content published in larger blocks, as a new advertisement size for the publication to sell.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But an online advertorial page is more impactful than the old days of print. In print, you had to make your offer right there on the advertorial page but in the age of Internet marketing, it\u2019s best to move the offer down stream when using a pre-sell page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s unpack what I mean by down stream in a bit, but first let\u2019s examine a Pre-sell Page in more detail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>What\u2019s the Psychology Of a Pre-sell Page?<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Pre-sell Page comes before the Sales Page. It frames the next step for the reader. But the next step may not be the sale. In many cases a Pre-sell Page peaks the readers curiosity just enough to get them to click to the next page. Which is why some marketers will refer to it as a bridge page. Since, the Pre-sell Page literally acts as a bridge to the next page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example of a Pre-sell Page. Notice how the Call To Action is to go to the next page to consume the rest of the story.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"377\" height=\"1024\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2017\/08\/presell-page-example1-compressed-b-377x1024.jpg\" alt=\"Presell Page Example\" class=\"wp-image-2056\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2017\/08\/presell-page-example1-compressed-b-377x1024.jpg 377w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2017\/08\/presell-page-example1-compressed-b-110x300.jpg 110w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2017\/08\/presell-page-example1-compressed-b.jpg 500w\" sizes=\"auto, (max-width: 377px) 100vw, 377px\" \/><figcaption class=\"wp-element-caption\">Presell Page Example<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Conventional thinking would say this is the wrong approach, since you\u2019re adding an unnecessary step and click. But according to Neuro-Linguistic Programming (NLP), it works because of Framing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Framing Technique can be used as a type of emotional amplifier. Framing works by building links in your limbic system between the amygdala and the hippocampus parts of your brain. These are literal bridges in your mind, but\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>How Do Pre-sell Pages Convert More Sales?<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In short, the pre-sell page sets the mind up, or frames, your mental state for the next desired action. That next desired action, in the case of a pre-sell page, is not a purchase like we saw above. It\u2019s actually just to put you in a state where your desires and emotions are amplified to get you to consume the next piece of content, which is usually the sales letter. At the same time it creates a micro-commitment, with the click. The click to the next page, creates some momentum which propels the prospect forward.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Lessons From A Copywriting Master<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">But don\u2019t take my word for it\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The legendary Gary Halbert, one of the truly great Direct Response Copywriters has this to say about Pre-sell Pages from <a href=\"http:\/\/www.thegaryhalbertletter.com\/Boron\/TChapter18.htm\" target=\"_blank\" rel=\"noopener\">chapter 18 of the book, The Boron Letters<\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">As much as possible, have an &#8220;editorial look\u201d\u2026 and also should look like an exciting piece of editorial material.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It should have the look of an exciting news flash.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The moral is YOU CAN DO A BETTER SELLING JOB WHEN AT FIRST IT DOES NOT APPEAR YOU ARE ATTEMPTING TO DO A SALES JOB.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><b>How To A\/B Test Pre-Sell Pages<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The key to A\/B testing a Pre-sell Page is choosing the right goal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although you should keep a close eye on the overall revenue of any funnel path, in the case of a Pre-sell Page, getting your visitor to the next step is actually the primary goal you should design your split tests for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s take another lesson from direct response copywriters and ask-<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s the job of the headline?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You might think it\u2019s to get you to buy or the job is to get read, but the legendary copywriters don\u2019t think that way. In actuality, the greats like Gary Halbert, Claud Hopkins, Eugene Schwartz, think about the headline as having only one job.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To get the reader to read the first sentence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And what\u2019s the job of the first sentence?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To get you to read the second sentence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And on and on and on. So the job of the Pre-sell Page is to get you to the next page. This is how you should set up your A\/B testing strategy for testing Pre-sell Pages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One reason is that the Pre-sell Page is getting the lion share of the traffic, since it\u2019s at the very top of the funnel. So getting that page right is the first step of your funnel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And, since it\u2019s getting the most traffic you\u2019ll be able to get a result much faster. Depending on the amount of traffic you might even be able to have more than one treatment at the same time in your test. So in short you can test faster if your Pre-sell Page test goal is getting visitors to the next step, vs. a sale which is further down stream.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Why Should You Use a Pre-sell Page?<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When done right, the Pre-sell Page acts as an emotional amplifier for the next step in the buyer journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By warming up your visitors first with educational content, that peaks curiosity adds momentum, and prepares cold traffic, by setting the frame of the problem and positioning your product as the solution, you\u2019ll maximize sales.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"375\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg\" alt=\"\" class=\"wp-image-5168\" style=\"width:190px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg 250w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250-200x300.jpg 200w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Breakthrough The Supplement Revenue Ceiling<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This diagnostic reveals the specific bottlenecks limiting your supplement brand&#8217;s revenue growth and provides a clear optimization pathway for breakthrough.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-63375db1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/creativethirst.newzenler.com\/f\/break-through-the-supplement-revenue-ceiling-1\">GET YOUR DIAGNOSTIC<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/hsbm.buzzsprout.com\"><img loading=\"lazy\" decoding=\"async\" width=\"392\" height=\"380\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png\" alt=\"Health Supplement Business Mastery Podcast\" class=\"wp-image-4566\" style=\"width:194px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png 392w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo-300x291.png 300w\" sizes=\"auto, (max-width: 392px) 100vw, 392px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Listen to the <a href=\"https:\/\/hsbm.buzzsprout.com\" target=\"_blank\" rel=\"noreferrer noopener\">Health Supplement Business Mastery Podcast<\/a> for for dietary supplement entrepreneurs and marketers. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/health-supplement-business-mastery\/id1501188717\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"150\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png\" alt=\"\" class=\"wp-image-4567\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png 400w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast-300x113.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/6tzo0If1DvE5QMJaAPjrRY\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"373\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png\" alt=\"Listen to the health supplement business mastery podcast on Spotify\" class=\"wp-image-4569\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png 1000w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-300x112.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-768x286.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/feeds.buzzsprout.com\/889189.rss\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"260\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png\" alt=\"Listen to the health supplement business mastery podcast on Google Podcasts\" class=\"wp-image-4568\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png 1024w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-300x76.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-768x195.png 768w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast.png 1072w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Selling health products online is a tricky scenario. Mainly because people don\u2019t buy health products the same way they buy other products online. As a health marketer, you have to get over the hurdle of trust and belief. And at the same time position your health products as the solution, offering hope, without making any&hellip; <a class=\"more-link\" href=\"https:\/\/creativethirst.com\/blog\/selling-health-products-presell-pages\/\">Continue reading <span class=\"screen-reader-text\">Selling Health Products With Presell Pages<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2043","post","type-post","status-publish","format-gallery","hentry","category-conversion-rate-optimization","post_format-post-format-gallery","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Selling Health Products With Pre-sell Pages<\/title>\n<meta name=\"description\" content=\"A Pre-sell Page comes before the sales page. It frames the next step for the reader. But the next step may not be the sale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativethirst.com\/blog\/selling-health-products-presell-pages\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selling Health Products With Pre-sell Pages\" \/>\n<meta property=\"og:description\" content=\"A Pre-sell Page comes before the sales page. It frames the next step for the reader. But the next step may not be the sale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creativethirst.com\/blog\/selling-health-products-presell-pages\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Advertising Dietary Supplements\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Creative-Thirst-7047554178\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/creativethirst\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-05T12:31:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-29T20:20:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2017\/08\/presell-page-example1-compressed-b-377x1024.jpg\" \/>\n<meta name=\"author\" content=\"Bobby Hewitt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bobby Hewitt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/selling-health-products-presell-pages\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/selling-health-products-presell-pages\\\/\"},\"author\":{\"name\":\"Bobby Hewitt\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/person\\\/49610d10c4681eb36cf5b51181c2380b\"},\"headline\":\"Selling Health Products With Presell Pages\",\"datePublished\":\"2017-09-05T12:31:50+00:00\",\"dateModified\":\"2023-10-29T20:20:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/selling-health-products-presell-pages\\\/\"},\"wordCount\":989,\"commentCount\":9,\"publisher\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/selling-health-products-presell-pages\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/presell-page-example1-compressed-b-377x1024.jpg\",\"articleSection\":[\"Conversion Rate Optimization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/creativethirst.com\\\/blog\\\/selling-health-products-presell-pages\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/selling-health-products-presell-pages\\\/\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/selling-health-products-presell-pages\\\/\",\"name\":\"Selling Health Products With Pre-sell Pages\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/selling-health-products-presell-pages\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/selling-health-products-presell-pages\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/presell-page-example1-compressed-b-377x1024.jpg\",\"datePublished\":\"2017-09-05T12:31:50+00:00\",\"dateModified\":\"2023-10-29T20:20:46+00:00\",\"description\":\"A Pre-sell Page comes before the sales page. 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