{"id":2131,"date":"2017-11-14T08:20:41","date_gmt":"2017-11-14T12:20:41","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=2131"},"modified":"2023-04-23T14:04:44","modified_gmt":"2023-04-23T18:04:44","slug":"health-buyer","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/health-buyer\/","title":{"rendered":"The Health Buyer Is Different"},"content":{"rendered":"

Supplement and health product owners are burning profits\u2026<\/span>
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People don\u2019t buy health products the same way they buy other products. <\/i><\/b><\/p>\n

Today\u2019s natural health buyer is overwhelmed by too many choices and frozen in indecision.<\/i><\/b>
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In the last 15 years the availability of natural supplements and other health products has increased exponentially. <\/span><\/p>\n

According to Partnership Capital Global, a leading industry expert since 2000, <\/span>“The industry has gone mainstream\u201d<\/span><\/i> and consumers now have access to hundreds of supplement and health products online.<\/span><\/p>\n

The exponential growth of options in the marketplace is making it more confusing for consumers to choose what\u2019s best for them. <\/span><\/p>\n

All the clutter and noise creates the constant need for health marketers to break through and push the boundaries of hype. This creates more noise and adds <\/span>mistrust<\/b> to the buying equation. <\/span><\/p>\n

As a result, supplement and health product businesses are on a never ending carousel for the next big idea or the next product launch. <\/span><\/p>\n

The combination of copycat offers, and in a lot of cases entire sales funnel rip-offs with a different products, lead many online customers to lose trust in the industry.<\/span><\/p>\n

In the future it will only get harder to convert traffic as trust erodes further and more copycats jump on board, while acquisition costs continue to rise.<\/span><\/p>\n

The prescription to sell more supplements and natural health products online is <\/span>not <\/b>simply a matter of increasing clarity and reducing friction. Nor is it simply a matter of improving the user experience or better sales copy.<\/span><\/p>\n

It\u2019s less about tactics or technology, and more about enabling supplement and health product businesses to connect with their audience to grow their online health businesses.<\/span><\/i><\/p>\n

2 Levers- Trust & Belief<\/i><\/b><\/h2>\n

Health marketers need to understand how trust works, what people think and what buying decisions are supporting their inner beliefs.<\/span><\/p>\n

To maximize your traction in the health sector you have to test both levers of <\/span>trust<\/i><\/b> and <\/span>belief,<\/i><\/b> in the mind of your prospect, to uncover the hidden profits. <\/span><\/p>\n

If not, then no amount of split-testing is going to help and you will continue to struggle to dramatically amplify your business.<\/span><\/p>\n

Trust is Crucial for Selling Health Product Online<\/b><\/h2>\n

Your customer needs to trust that your solution is the right one for them, and trust that they are making the right decision about where to spend their money. <\/span><\/p>\n

Trust online is even more important to selling natural health products online, than it is to selling offline.<\/span> Your customer needs to trust each click of their journey on your health product site.<\/span> They need to trust your company, your product, and your process.<\/span><\/p>\n

Health Marketers Are Failing To Address Buyers Beliefs<\/b><\/h2>\n

An individual\u2019s personal beliefs define their decisions and shape their lives. They determine how they feel, what they think, the goals they pursue, and even what they buy. <\/span><\/p>\n

This link between belief and purchase decision is unique and strongest in the health market. People that buy natural supplements online are not buying a solution. They are buying reassurance of their personal inner beliefs. <\/span><\/p>\n

This is a key distinctive piece of the buying decision that does not exist when buying any other product.<\/span><\/p>\n

Supplement and Health Product Owners Must Rise Above<\/b><\/h2>\n

Health marketers need to be more sophisticated, more accountable and more intelligent about growing their business.<\/span><\/p>\n

The successful health marketer will:<\/span><\/p>\n