{"id":2236,"date":"2018-03-13T08:30:09","date_gmt":"2018-03-13T12:30:09","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=2236"},"modified":"2023-11-13T10:55:32","modified_gmt":"2023-11-13T14:55:32","slug":"dietary-supplement-disclaimers-in-plain-english","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/dietary-supplement-disclaimers-in-plain-english\/","title":{"rendered":"FDA Dietary Supplement Disclaimers In Plain English"},"content":{"rendered":"\n

What is an FDA disclaimer statement?  <\/p>\n\n\n\n

In plain english, it’s the required text that a dietary supplement product, marketing material and website sales page needs to have by law.<\/p>\n\n\n\n

It simply states that your supplement is not meant to treat any disease.  <\/p>\n\n\n\n

We would be remiss in our series of what\u2019s allowed and not allowed when marketing dietary supplements without clearly discussing what a proper and required disclaimer example looks like.<\/p>\n\n\n\n

Of course, the disclaimer itself won’t allow you to sell more supplements, you’ll also need to market your supplements the right way, I wrote an article about that which you can read here.<\/a><\/p>\n\n\n\n

Every online page that sells a dietary supplement needs to include the proper fda disclaimer for supplements. Including – copy, placement, size, and style of the disclaimer, which we\u2019ll cover completely in this article.<\/p>\n\n\n\n

You may have seen this dietary supplement disclaimer used properly and improperly online.  But after reading this article you will understand how to use it exactly as you should so your dietary supplement marketing can stay above board.<\/p>\n\n\n\n

To get a full understanding of what\u2019s allowed and not allowed when it comes to claims you can make in your dietary supplement marketing please see our previous articles – Dietary Supplement Claims – What\u2019s Allowed<\/a> and What\u2019s Not Allowed<\/a>. And be sure to download our complete guide on the topic for further reading.<\/p>\n\n\n\n

The Proper Wording of the FDA Dietary Supplement Disclaimer<\/h2>\n\n\n\n

The FDA requires this exact dietary supplement disclaimer to be on every sales page where you\u2019re selling a dietary supplement, which includes upsell and downsell pages. (It also needs to be on the actual label of the supplement bottle and any packaging.)<\/p>\n\n\n\n

You may have seen it. It\u2019s the one that\u2019s in a box on the label of most dietary supplements.<\/p>\n\n\n\n

Being in a box is actually a requirement for the proper use of the disclaimer. If you\u2019re using it online the box border needs to be 1 pixel in width and surround the disclaimer completely.<\/p>\n\n\n\n

There are two types of disclaimers, each has its specific use case.<\/p>\n\n\n\n

The first one, below, needs to be used when there is only one \u201cstatement of nutritional support\u201d a structure or function claim.<\/p>\n\n\n\n

Supplement Disclaimer Example:<\/strong><\/h2>\n\n\n\n
This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

The second form of this dietary supplement disclaimer is for situations where there is more than one statement of nutritional support, and each statement needs the disclaimer, or a plural disclaimer may be used.<\/p>\n\n\n\n

Here\u2019s an example of a proper plural disclaimer:<\/strong><\/p>\n\n\n\n

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

The Proper Placement of the FDA Dietary Supplement Disclaimer<\/h2>\n\n\n\n

The disclaimer must be either:<\/p>\n\n\n\n

-Paced adjacent to the statement with no intervening material or\u2026<\/p>\n\n\n\n

-Linked to the statement with a symbol for example an asterisk at the end of each such statement that refers to the same symbol placed adjacent to the disclaimer.<\/p>\n\n\n\n

-On product labels and in labeling including web pages and catalogs, the disclaimer must appear on each web page where there is a statement or claim made. However, it\u2019s safe and good practice to include it on every page that has any sales copy about your dietary supplement.<\/p>\n\n\n\n

-The disclaimer must be set off in a box where it is not adjacent to the statement in question. So it can be on the bottom of the page either above the footer or in the footer itself. However, it must be easily readable. Generally, we recommend black text on a white background, which does not work with all web footers. In that case, we usually place it directly above the footer.<\/p>\n\n\n\n

The Proper Type Size of the FDA Dietary Supplement Disclaimer<\/h2>\n\n\n\n

The disclaimer must be in boldface type in letters of a type size no smaller than one-sixteenth of an inch for print, and no smaller than 9 points for the web.<\/p>\n\n\n\n

Don\u2019t Get Tripped Up<\/h2>\n\n\n\n

In the health marketing field, more so than any other field, it\u2019s important to make sure you\u2019ve got all your bases covered.<\/p>\n\n\n\n

Compared to what claims are allowed<\/a> and not allowed<\/a> the rules for the proper disclaimer are very straightforward. To learn more about making proper marketing claims for a dietary supplement read our previous articles.<\/p>\n\n\n\n

Once more, they seem minor but they can easily trip up any marketer, leaving them open to legal trouble. Make sure you\u2019re compliant, it\u2019s not worth the risk.<\/p>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

Breakthrough The Supplement Revenue Ceiling<\/strong><\/p>\n\n\n\n

This diagnostic reveals the specific bottlenecks limiting your supplement brand’s revenue growth and provides a clear optimization pathway for breakthrough.<\/p>\n\n\n\n

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GET YOUR DIAGNOSTIC<\/a><\/div>\n<\/div>\n\n\n\n
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\"Health<\/a><\/figure>\n<\/div>\n\n\n\n
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Listen to the Health Supplement Business Mastery Podcast<\/a> for for dietary supplement entrepreneurs and marketers. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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\"\"<\/a><\/figure>\n<\/div>\n\n\n\n
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\"Listen<\/a><\/figure>\n<\/div>\n\n\n\n
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\"Listen<\/a><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

What is an FDA disclaimer statement?   In plain english, it’s the required text that a dietary supplement product, marketing material and website sales page needs to have by law. It simply states that your supplement is not meant to treat any disease.   We would be remiss in our series of what\u2019s allowed and… Continue reading FDA Dietary Supplement Disclaimers In Plain English<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,64],"tags":[],"class_list":["post-2236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health-marketing","category-supplement-marketing","entry"],"yoast_head":"\nDietary Supplement Disclaimers Explained In Plain English<\/title>\n<meta name=\"description\" content=\"Every online page that sells a dietary supplement needs to include the proper dietary supplement disclaimer. 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