{"id":260,"date":"2011-01-23T09:00:11","date_gmt":"2011-01-23T13:00:11","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=260"},"modified":"2023-10-15T14:48:29","modified_gmt":"2023-10-15T18:48:29","slug":"what-role-does-the-buyer-have-in-your-website-design","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/what-role-does-the-buyer-have-in-your-website-design\/","title":{"rendered":"What Role Does The Buyer Have in Your Website Design?"},"content":{"rendered":"

\"\"<\/a>Despite the misconception that the web is the greatest sales tool, websites don\u2019t sell; they help people buy. This simple but fundamental shift in thinking puts your buyer at the center of design.<\/p>\n

Putting the buyer at the center sounds easy but in actuality not all buyers are at the same point in the buying cycle and not all personality types buy in the same way. This is a complex system and that\u2019s why a human sales person is better at selling than a website. But don\u2019t worry most websites don\u2019t make it easy to buy and this is where you can leave your competition in the dust.<\/p>\n

It\u2019s not simple enough to have a product detail page and a buy button with a good shopping cart. That\u2019s just the minimum to get into the game. If you want to double your online sales and blow the doors off of your competitors your web design needs to go beyond the surface and dive deep into the psychology of your buyer and the buying cycle.<\/p>\n

At any one point in time your website has four different types of buyers, browsers, evaluators, purchasers, and customers. Each type has a combination of different personality types in their subconscious that drives their decisions partly based on where they are in their buying cycle, not your selling cycle. This is why it is so important for the two cycles to match and support each other.<\/p>\n

Or in other words, help people buy.<\/p>\n

Different buyer types have different needs<\/h2>\n