{"id":2618,"date":"2018-07-17T08:33:15","date_gmt":"2018-07-17T12:33:15","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=2618"},"modified":"2023-04-23T14:01:23","modified_gmt":"2023-04-23T18:01:23","slug":"dietary-supplement-marketing-gap-analysis","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/dietary-supplement-marketing-gap-analysis\/","title":{"rendered":"The Gap Dietary Supplement Marketing Needs To Fill"},"content":{"rendered":"

If you\u2019re engaging in dietary supplement marketing, there\u2019s a gap within the marketplace that you\u2019re missing. If your competitors knew about this gap it would result is some serious competition for you. And without understanding the marketplace you can\u2019t optimize health products or online dietary supplement businesses.<\/p>\n

Your competition might be missing the gap for the same reason you are. Most are not looking at the marketplace at all.\u00a0<\/span><\/p>\n

The common mistake in the direct response health supplement marketing world is that copy is king. Or worse thinking that it\u2019s the job of copywriters to find those opportunities for them.\u00a0<\/span><\/p>\n

Neither is the case. It\u2019s actually the job of the optimizer to find these gaps not just split testing.\u00a0<\/span><\/p>\n

A\/B testing is not just about which test wins, it\u2019s about understanding your customer.\u00a0<\/span><\/p>\n

What Is The Gap?\u00a0<\/span><\/b><\/h2>\n

The gap is the area that\u2019s not being covered in supplement marketing sales letters. It\u2019s the story angles, the hooks, and the point of views that have yet to be uncovered.\u00a0<\/span><\/p>\n

\"supplement<\/p>\n

Here\u2019s an example:<\/p>\n

L-arginine is a precursor of nitric oxide production in the human body, which is essential to optimal blood flow.\u00a0<\/span><\/p>\n

More nitric oxide means reduced lactic acid which means you can exercise longer to build more mass. If you look at the marketplace you\u2019ll see all of the sales letters talk about it in this way.<\/p>\n

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Take L-arginine and you\u2019ll be the biggest guy in the gym.<\/p>\n

L-arginine can help you gain an extra quarter inch on your biceps.<\/p>\n<\/blockquote>\n

This is what every L-arginine supplement marketing is saying. Now the gap is in that white space that no one is talking about. It\u2019s that new and interesting angle. And it sounds like this\u2026<\/p>\n

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Heart problems? If you’re a man over 40 nitric oxide could be the answer you’re looking for.<\/p>\n<\/blockquote>\n

Prospects are naturally attracted to things they’ve never heard before.<\/p>\n

But\u2026 How can you find the gap in your marketplace?\u00a0<\/span><\/p>\n

Here\u2019s the exact framework we\u2019ve developed for doing just that.\u00a0<\/span><\/p>\n

In 3 easy steps\u2026<\/p>\n

Step 1 – Identify The Quadrants<\/b><\/h2>\n

The first step is to break up the market into a four quadrant model.\"gap<\/span><\/p>\n

Spend some time thinking through what the different quadrants could be for your situation.\u00a0<\/span><\/p>\n

This is the most important step, because it\u2019s within those quadrants that you\u2019ll look for the gap. So, it\u2019s worth exploring several different combinations to get your quadrants right.\u00a0<\/span><\/p>\n

The right set may not be compleatly obvious at first. Think of the quadrants as a different set of lights. Each set exposes a different area of the market and uncovers different potential when it comes to finding gaps.<\/p>\n

To get you started thinking about quadrants. Consider the x and y axis as opposites. \u00a0<\/span><\/p>\n

They can be opposite:\u00a0<\/span><\/p>\n