{"id":2629,"date":"2018-11-06T08:00:58","date_gmt":"2018-11-06T12:00:58","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=2629"},"modified":"2023-12-03T17:04:16","modified_gmt":"2023-12-03T21:04:16","slug":"customer-retention-marketing-for-dietary-supplement-brands","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/customer-retention-marketing-for-dietary-supplement-brands\/","title":{"rendered":"Customer Retention Marketing For Dietary Supplement Brands"},"content":{"rendered":"\n

Customer retention marketing is vital to create repeat purchases and increase future purchases. Without it, it\u2019s difficult to keep the customers you\u2019ve already spent money on acquiring. <\/span><\/p>\n\n\n\n

And the online dietary supplement industry is one that is built on continuity and retention. Customers are making multiple purchases over time. Often month after month for the same bottle of supplement.  <\/span><\/p>\n\n\n\n

Studies show that it costs ten times more to generate a new customer than it does to maintain an existing one.<\/p>\n\n\n\n

If your health supplement company only has a small number of customers, losing a few could cripple you. And, if you have a ton of customers, a small increase in your customer retention rate will dramatically increase your profit.<\/p>\n\n\n\n

In either case, every marketer should be very focused on not only retaining their customers, but also growing them over time.<\/p>\n\n\n\n

There are many ways to maximize customer retention marketing for a dietary supplement company. <\/span><\/p>\n\n\n\n

We\u2019ve worked with several successful direct response dietary supplement companies.<\/p>\n\n\n\n

Here are the top 6 that we\u2019ve seen and recommend. Believe it or not, none of the clients we\u2019ve worked with are using all of these tactics together.<\/p>\n\n\n\n

Customer Retention Marketing Tactic 1 – Transactional Emails<\/b><\/h1>\n\n\n\n

The first of the 6 retention marketing tactics is one that is vastly underutilized. When a customer buys from you they typically get an immediate email with their receipt. This is known as a transactional email since it was triggered by the customer transacting with your website.<\/p>\n\n\n\n

The opportunity here is in that very first email. Normally it only includes the receipt for their order and nothing else. But if you also include reviews about the products they just bought it will reinforce their purchase decision and get them to stick longer.<\/p>\n\n\n\n

Another opportunity in transactional emails is to cross sell them other products. Most marketers stop selling at this point thinking they have just made a sale but this is when the buyer is most likely to buy again.<\/p>\n\n\n\n

There are two ways to approach cross selling in transactional emails.<\/p>\n\n\n\n

Soft-sell<\/b> – Which entices them with educational content and then takes them to a blog post or presell page soft selling them before clicking through to a funnel.<\/p>\n\n\n\n

Hard-sell<\/b> – Which puts a new related product right in front of them in the email itself direct to an order page or cart page, for an immediate purchase. This can even be a product they just saw as an up-sell in the funnel they just purchased through. Similar to a second chance option.<\/p>\n\n\n\n

Customer Retention Marketing Tactic 2 – New Customer Email Followup Sequence<\/b><\/h1>\n\n\n\n

Many retention programs fail because they assume the customer will take their product regularly. Without reinforcement the customers commitment will naturally wane and retention suffers as a result.<\/p>\n\n\n\n

Email follow up sequences are where commitment to taking your supplement daily can be reinforced. Using email to do this is like adding an additional level of support that many dietary supplement companies are compleatly missing.<\/p>\n\n\n\n

This includes regular checkins, prompting short surveys to get additional data. <\/span><\/p>\n\n\n\n

Additional digital content like a printable journal to track their changes over time and even surprise bonuses like special reports and digital courses to further educate and reenforce their decision.<\/p>\n\n\n\n

As a side note, giving customers lifetime access to such a digital bonus surprise gives you an excuse to email them with reminders that they have access to it.<\/p>\n\n\n\n

Customer Retention Marketing Tactic 3 – Retargeting For Customer Retention<\/b><\/h1>\n\n\n\n

Most companies only think of retargeting as a way to get prospects back who haven\u2019t bought from them yet. <\/span><\/p>\n\n\n\n

But retargeting can also be used to boost customer retention. By retargeting brand related content to existing customers close to the time the made a purchase or received they first bottle. <\/span><\/p>\n\n\n\n

With reminders, such as, \u201cHave you taken your x-brand supplement today?\u201d or content around how their body should be reacting to the supplement they \u201cshould\u201d be taking.<\/p>\n\n\n\n

With this strategy you stay top of mind and continue to remind them even without a click to your content.<\/p>\n\n\n\n

To amplify this, simply combine retargeting new customers with your email follow up sequence. Simply retarget related content or the same supportive content you\u2019re already delivering via email.<\/p>\n\n\n\n

Customer Retention Marketing Tactic 4 – Direct Mail<\/b><\/h1>\n\n\n\n

Ironically, direct mail is a very under utilized channel for customer retention marketing. Online dietary supplement companies are in the direct response space so you\u2019d think they would also be using the medium where it all started.<\/p>\n\n\n\n

Direct mail is ripe for retention strategy. Dentist have been using it for years as appointment reminders. It can work the same way for dietary supplements. <\/span><\/p>\n\n\n\n

There are literally hundreds of options including:<\/p>\n\n\n\n