{"id":2689,"date":"2018-12-04T08:16:38","date_gmt":"2018-12-04T12:16:38","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=2689"},"modified":"2023-09-21T09:30:30","modified_gmt":"2023-09-21T13:30:30","slug":"marketing-supplements","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/marketing-supplements\/","title":{"rendered":"Marketing Vitamins Online"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/04\/Marketing-supplements-and-vitamins-MD-1024x534.jpg\" alt=\"Marketing Supplements and Vitamins\" class=\"wp-image-2955\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/04\/Marketing-supplements-and-vitamins-MD-1024x534.jpg 1024w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/04\/Marketing-supplements-and-vitamins-MD-300x156.jpg 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/04\/Marketing-supplements-and-vitamins-MD-768x400.jpg 768w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/04\/Marketing-supplements-and-vitamins-MD.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The path to marketing vitamins and building an online dietary supplement company is different for everyone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some start by selling on Amazon relying on existing buyers in the marketplace. Then support that with an eCommerce Shopify store of their own.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Others start with an information product, building an audience before switching to marketing supplements, like Drew Canole did with Organifi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A few start by marketing vitamins and supplements through direct mail first. Taking advantage of buying a hyper segmented strong list to market to before moving online, like Ed O\u2019Keefe did with Marine Essentials.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Others go straight for a direct response online approach like Patriot Greens and build an audience slowly from day one.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In many ways, it doesn\u2019t really matter which way you start your health supplement business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, the path to becoming an online supplement mogul is evolving, as the marketplace continues to change.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And if you don\u2019t change with it, you\u2019re going to be left behind.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Marketing Online <\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing your message is a big piece of getting the flywheel turning when starting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram, Facebook, YouTube advertising and more makes marketing online super easy.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These online platforms instantly fortify the need for a literal company face. An old fashioned pitch man, to embody the brand. Drew Canole from Organifi and Ian Clark from Activation Products are great examples. They come across extremely well on camera and genuinely embody the brand within their natural personality. Because their inner core is perfectly aligned with their company \u201cWHY\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using a company face to market supplements will continue to work. Because at the end of the day, people buy from people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But as the marketplace is maturing. More and more people learn about their specific health condition from \u201cdoctor Google\u201d. Which leads to a more educated marketplace and an easier one to sell to if you nail the lever of trust. <span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Big Shift in Marketing Online<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The shift I\u2019m seeing happening is in the trust lever. Or rather the outsourcing of trust with the halo effect\u2026<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The &#8220;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Halo_effect\">halo effect<\/a>&#8221; is when one trait (of a brand) is used to make an overall judgment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a type of cognitive bias, used for making a decision to trust someone or something very quickly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But how does this effect marketing supplements exactly?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is a movement happening that is taking full advantage of the halo effect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To sell more dietary supplements online, companies like Onnit and Bulletproof, are moving moving to offline in-store distribution.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I see Dr. Gundry doing the same thing, maybe in reverse though, starting with his book (The Plant Paradox) in brick and mortar bookstores before moving to online video sales letters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In either case the halo effect is in full force here.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The one trait being used to make an overall judgment, is that of trust. The cognitive bias being made here is that one trusts the brand more once they see it in stores. Making it easier to sell online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course getting your brand on the shelf or end-cap of WholeFoods is just one path for growing a dietary supplement brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>The New Path To Marketing Vitamins and Supplements<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The second path to growth I\u2019m also seeing happening more and more is a blending of direct response marketing with branding.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Traditionally, these are two different worlds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The direct response world is one of getting a buyer up front and monetizing them on the back-end.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The branding world is a much longer play. (Requiring a much larger budget.) Focusing more on what you stand for rather than asking for the sale right away.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The reason why we\u2019re seeing these two trends happening now is that the <a href=\"https:\/\/creativethirst.com\/blog\/how-to-create-a-supplement-sales-funnel-the-right-way-the-first-time\/\">marketplace awareness<\/a> and <a href=\"https:\/\/creativethirst.com\/blog\/what-the-top-direct-response-marketers-know-about-marketplace-sophistication-and-how-to-use-it-in-the-health-and-wellness-industry\/\">marketplace sophistication<\/a> is changing from a level 4 to a level 5.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A Few Marketing Examples<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">And we\u2019re seeing this in the marketing strategy a lot of the successful brands are implementing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Onnit<\/strong> &#8211; is doing a hybrid direct response \/ branding approach with their eCommerce sales pages.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And supporting trust through authority with the Onnit Academy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>BulletProof<\/strong> &#8211; is coupling direct response \/ branding<span class=\"Apple-converted-space\">\u00a0 <\/span>with in-store distribution in Whole Foods. And supporting trust through authority content built around Dave Asprey\u2019s book \u201cHead Strong\u201d<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In either case the path is different but the strategy for marketing a supplement is the same.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before it was a one size formula for health entrepreneurs. Everyone starting their own line of supplement products with their own formulations went down the direct response road to selling. Building a list marketing a front-end product to monetize on the back-end. Then scale with paid traffic and one on one affiliate \/ Joint venture deals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is how Josh Bezoni &amp; Joel Marion, built <strong>BioTrust<\/strong> from $0 to $100 Million. They focused on converting visitors to buyers first to feed the growth on the business in other areas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today this growth strategy still works quite well. But the customer is undergoing a marketplace change. One in which a bit of brand marketing is increasing trust by 10x. Which helps support the overall ability to convert more visitors into buyers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"375\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg\" alt=\"\" class=\"wp-image-5168\" style=\"width:190px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg 250w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250-200x300.jpg 200w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Breakthrough The Supplement Revenue Ceiling<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This diagnostic reveals the specific bottlenecks limiting your supplement brand&#8217;s revenue growth and provides a clear optimization pathway for breakthrough.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-63375db1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/creativethirst.newzenler.com\/f\/break-through-the-supplement-revenue-ceiling-1\">GET YOUR DIAGNOSTIC<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/hsbm.buzzsprout.com\"><img loading=\"lazy\" decoding=\"async\" width=\"392\" height=\"380\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png\" alt=\"Health Supplement Business Mastery Podcast\" class=\"wp-image-4566\" style=\"width:194px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png 392w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo-300x291.png 300w\" sizes=\"auto, (max-width: 392px) 100vw, 392px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Listen to the <a href=\"https:\/\/hsbm.buzzsprout.com\" target=\"_blank\" rel=\"noreferrer noopener\">Health Supplement Business Mastery Podcast<\/a> for for dietary supplement entrepreneurs and marketers. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/health-supplement-business-mastery\/id1501188717\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"150\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png\" alt=\"\" class=\"wp-image-4567\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png 400w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast-300x113.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/6tzo0If1DvE5QMJaAPjrRY\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"373\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png\" alt=\"Listen to the health supplement business mastery podcast on Spotify\" class=\"wp-image-4569\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png 1000w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-300x112.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-768x286.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/feeds.buzzsprout.com\/889189.rss\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"260\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png\" alt=\"Listen to the health supplement business mastery podcast on Google Podcasts\" class=\"wp-image-4568\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png 1024w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-300x76.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-768x195.png 768w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast.png 1072w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The path to marketing vitamins and building an online dietary supplement company is different for everyone. Some start by selling on Amazon relying on existing buyers in the marketplace. Then support that with an eCommerce Shopify store of their own. Others start with an information product, building an audience before switching to marketing supplements, like&hellip; <a class=\"more-link\" href=\"https:\/\/creativethirst.com\/blog\/marketing-supplements\/\">Continue reading <span class=\"screen-reader-text\">Marketing Vitamins Online<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2689","post","type-post","status-publish","format-gallery","hentry","category-conversion-rate-optimization","post_format-post-format-gallery","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Vitamins Online For Sales<\/title>\n<meta name=\"description\" content=\"Marketing supplements and vitamins online is evolving, the customer is undergoing a massive shift in trust right now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativethirst.com\/blog\/marketing-supplements\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Supplements and Vitamins\" \/>\n<meta property=\"og:description\" content=\"The path to marketing supplements and building an online dietary supplement company is different for everyone.Some start by selling on Amazon relying on existing buyers in the marketplace. Then support that with an eCommerce Shopify store of their own.Others start with an information product, building an audience before switching to marketing supplements, like Drew Canole did with Organifi.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creativethirst.com\/blog\/marketing-supplements\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Advertising Dietary Supplements\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Creative-Thirst-7047554178\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/creativethirst\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-04T12:16:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-21T13:30:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/04\/Marketing-supplements-and-vitamins-FB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bobby Hewitt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bobby Hewitt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/marketing-supplements\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/marketing-supplements\\\/\"},\"author\":{\"name\":\"Bobby Hewitt\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/person\\\/49610d10c4681eb36cf5b51181c2380b\"},\"headline\":\"Marketing Vitamins 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Thirst\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/cropped-CREATIVE-THIRST-LOGO.png\",\"contentUrl\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/cropped-CREATIVE-THIRST-LOGO.png\",\"width\":161,\"height\":29,\"caption\":\"Creative Thirst\"},\"image\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Creative-Thirst-7047554178\",\"https:\\\/\\\/x.com\\\/bobbyhewitt\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/bhewitt\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/person\\\/49610d10c4681eb36cf5b51181c2380b\",\"name\":\"Bobby 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A conversion rate optimization agency for health and wellness companies with a specialized focus in dietary supplements. We\u2019ve helped health clients profitably scale using our four framework growth model validated through A\\\/B testing. Bobby has over 17 years of experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and won the Jim Novo Award of Academic Excellence for Web Analytics. 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