{"id":284,"date":"2013-02-27T08:00:20","date_gmt":"2013-02-27T12:00:20","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=284"},"modified":"2023-10-14T17:34:53","modified_gmt":"2023-10-14T21:34:53","slug":"what-does-persuasion-look-like","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/what-does-persuasion-look-like\/","title":{"rendered":"What Does Persuasion Look Like?"},"content":{"rendered":"

\"\"This is what persuasion looks like<\/h2>\n

It’s called a Sparkline and it was uncovered by rigorously researching histories greatest influencers and speeches, including \u00a0 that “I have a dream” speech, as well as others from President Kennedy to Steve Jobs.<\/p>\n

It all starts with an idea. That idea can be a product a movement, a business, an initiative you name it. But first that idea needs to be adopted. Your idea is going no where without people believing in it, without the influence of persuasion to carry your idea into the minds of people and stick there.<\/p>\n

It turns out the sparkline, developed by Duarte Design is a universal visual representation of persuasion. After studying countless speeches throughout history, a pattern was discovered that kept repeating itself in all the influential speeches. This consistent pattern is a framework for how to persuade as outlined in Nancy Duarte’s book Resonate: Present Visual Stories that Transform Audiences<\/a><\/p>\n

Jobs Sparkline Resonate Workshop<\/a> from Duarte.<\/p>\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Breakthrough The Supplement Revenue Ceiling<\/strong><\/p>\n\n\n\n

This diagnostic reveals the specific bottlenecks limiting your supplement brand’s revenue growth and provides a clear optimization pathway for breakthrough.<\/p>\n\n\n\n

\n
GET YOUR DIAGNOSTIC<\/a><\/div>\n<\/div>\n\n\n\n
\n\n\n\n
\n
\n
\n
\n
\"Health<\/a><\/figure>\n<\/div>\n\n\n\n
\n

Listen to the Health Supplement Business Mastery Podcast<\/a> for for dietary supplement entrepreneurs and marketers. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

\n
\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n\n
\n
\"Listen<\/a><\/figure>\n<\/div>\n\n\n\n
\n
\"Listen<\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

This is what persuasion looks like It’s called a Sparkline and it was uncovered by rigorously researching histories greatest influencers and speeches, including \u00a0 that “I have a dream” speech, as well as others from President Kennedy to Steve Jobs. It all starts with an idea. That idea can be a product a movement, a… Continue reading What Does Persuasion Look Like?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-284","post","type-post","status-publish","format-standard","hentry","category-persuasion-2","entry"],"yoast_head":"\nWhat Does Persuasion Look Like?<\/title>\n<meta name=\"description\" content=\"It all starts with an idea. That idea can be a product a movement, a business, an initiative you name it. But first that idea needs to be adopted\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativethirst.com\/blog\/what-does-persuasion-look-like\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Does Persuasion Look Like?\" \/>\n<meta property=\"og:description\" content=\"It all starts with an idea. That idea can be a product a movement, a business, an initiative you name it. But first that idea needs to be adopted\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creativethirst.com\/blog\/what-does-persuasion-look-like\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Advertising Dietary Supplements\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Creative-Thirst-7047554178\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/creativethirst\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-27T12:00:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-14T21:34:53+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2011\/03\/sparkline-150x150.gif\" \/>\n<meta name=\"author\" content=\"Bobby Hewitt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bobby Hewitt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/what-does-persuasion-look-like\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/what-does-persuasion-look-like\\\/\"},\"author\":{\"name\":\"Bobby Hewitt\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/person\\\/49610d10c4681eb36cf5b51181c2380b\"},\"headline\":\"What Does Persuasion Look Like?\",\"datePublished\":\"2013-02-27T12:00:20+00:00\",\"dateModified\":\"2023-10-14T21:34:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/what-does-persuasion-look-like\\\/\"},\"wordCount\":165,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/what-does-persuasion-look-like\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/03\\\/sparkline-150x150.gif\",\"articleSection\":[\"Persuasion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/creativethirst.com\\\/blog\\\/what-does-persuasion-look-like\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/what-does-persuasion-look-like\\\/\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/what-does-persuasion-look-like\\\/\",\"name\":\"What Does Persuasion Look Like?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/what-does-persuasion-look-like\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/what-does-persuasion-look-like\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/03\\\/sparkline-150x150.gif\",\"datePublished\":\"2013-02-27T12:00:20+00:00\",\"dateModified\":\"2023-10-14T21:34:53+00:00\",\"description\":\"It all starts with an idea. That idea can be a product a movement, a business, an initiative you name it. But first that idea needs to be adopted\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/what-does-persuasion-look-like\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/creativethirst.com\\\/blog\\\/what-does-persuasion-look-like\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/what-does-persuasion-look-like\\\/#primaryimage\",\"url\":\"http:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/03\\\/sparkline-150x150.gif\",\"contentUrl\":\"http:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/03\\\/sparkline-150x150.gif\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/what-does-persuasion-look-like\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Does Persuasion Look Like?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/\",\"name\":\"Marketing and Advertising Dietary Supplements\",\"description\":\"Marketing consulting for dietary supplements\",\"publisher\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#organization\",\"name\":\"Creative Thirst\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/cropped-CREATIVE-THIRST-LOGO.png\",\"contentUrl\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/cropped-CREATIVE-THIRST-LOGO.png\",\"width\":161,\"height\":29,\"caption\":\"Creative Thirst\"},\"image\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Creative-Thirst-7047554178\",\"https:\\\/\\\/x.com\\\/bobbyhewitt\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/bhewitt\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/person\\\/49610d10c4681eb36cf5b51181c2380b\",\"name\":\"Bobby Hewitt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g\",\"caption\":\"Bobby Hewitt\"},\"description\":\"Bobby Hewitt is the founder of Creative Thirst. A conversion rate optimization agency for health and wellness companies with a specialized focus in dietary supplements. We\u2019ve helped health clients profitably scale using our four framework growth model validated through A\\\/B testing. Bobby has over 17 years of experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and won the Jim Novo Award of Academic Excellence for Web Analytics. As well as a public speaker and contributing author to \u201cGoogle Analytics Breakthrough: From Zero to Business Impact, published by Wiley.\",\"sameAs\":[\"http:\\\/\\\/www.creativethirst.com\",\"https:\\\/\\\/www.facebook.com\\\/creativethirst\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/bhewitt\\\/\",\"https:\\\/\\\/x.com\\\/bobbyhewitt\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Does Persuasion Look Like?","description":"It all starts with an idea. That idea can be a product a movement, a business, an initiative you name it. But first that idea needs to be adopted","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/creativethirst.com\/blog\/what-does-persuasion-look-like\/","og_locale":"en_US","og_type":"article","og_title":"What Does Persuasion Look Like?","og_description":"It all starts with an idea. That idea can be a product a movement, a business, an initiative you name it. But first that idea needs to be adopted","og_url":"https:\/\/creativethirst.com\/blog\/what-does-persuasion-look-like\/","og_site_name":"Marketing and Advertising Dietary Supplements","article_publisher":"https:\/\/www.facebook.com\/Creative-Thirst-7047554178","article_author":"https:\/\/www.facebook.com\/creativethirst\/","article_published_time":"2013-02-27T12:00:20+00:00","article_modified_time":"2023-10-14T21:34:53+00:00","og_image":[{"url":"http:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2011\/03\/sparkline-150x150.gif","type":"","width":"","height":""}],"author":"Bobby Hewitt","twitter_misc":{"Written by":"Bobby Hewitt","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/creativethirst.com\/blog\/what-does-persuasion-look-like\/#article","isPartOf":{"@id":"https:\/\/creativethirst.com\/blog\/what-does-persuasion-look-like\/"},"author":{"name":"Bobby Hewitt","@id":"https:\/\/creativethirst.com\/blog\/#\/schema\/person\/49610d10c4681eb36cf5b51181c2380b"},"headline":"What Does Persuasion Look Like?","datePublished":"2013-02-27T12:00:20+00:00","dateModified":"2023-10-14T21:34:53+00:00","mainEntityOfPage":{"@id":"https:\/\/creativethirst.com\/blog\/what-does-persuasion-look-like\/"},"wordCount":165,"commentCount":2,"publisher":{"@id":"https:\/\/creativethirst.com\/blog\/#organization"},"image":{"@id":"https:\/\/creativethirst.com\/blog\/what-does-persuasion-look-like\/#primaryimage"},"thumbnailUrl":"http:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2011\/03\/sparkline-150x150.gif","articleSection":["Persuasion"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/creativethirst.com\/blog\/what-does-persuasion-look-like\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/creativethirst.com\/blog\/what-does-persuasion-look-like\/","url":"https:\/\/creativethirst.com\/blog\/what-does-persuasion-look-like\/","name":"What Does Persuasion Look Like?","isPartOf":{"@id":"https:\/\/creativethirst.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/creativethirst.com\/blog\/what-does-persuasion-look-like\/#primaryimage"},"image":{"@id":"https:\/\/creativethirst.com\/blog\/what-does-persuasion-look-like\/#primaryimage"},"thumbnailUrl":"http:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2011\/03\/sparkline-150x150.gif","datePublished":"2013-02-27T12:00:20+00:00","dateModified":"2023-10-14T21:34:53+00:00","description":"It all starts with an idea. That idea can be a product a movement, a business, an initiative you name it. But first that idea needs to be adopted","breadcrumb":{"@id":"https:\/\/creativethirst.com\/blog\/what-does-persuasion-look-like\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/creativethirst.com\/blog\/what-does-persuasion-look-like\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/creativethirst.com\/blog\/what-does-persuasion-look-like\/#primaryimage","url":"http:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2011\/03\/sparkline-150x150.gif","contentUrl":"http:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2011\/03\/sparkline-150x150.gif"},{"@type":"BreadcrumbList","@id":"https:\/\/creativethirst.com\/blog\/what-does-persuasion-look-like\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/creativethirst.com\/blog\/"},{"@type":"ListItem","position":2,"name":"What Does Persuasion Look Like?"}]},{"@type":"WebSite","@id":"https:\/\/creativethirst.com\/blog\/#website","url":"https:\/\/creativethirst.com\/blog\/","name":"Marketing and Advertising Dietary Supplements","description":"Marketing consulting for dietary supplements","publisher":{"@id":"https:\/\/creativethirst.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/creativethirst.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/creativethirst.com\/blog\/#organization","name":"Creative Thirst","url":"https:\/\/creativethirst.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/creativethirst.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2018\/03\/cropped-CREATIVE-THIRST-LOGO.png","contentUrl":"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2018\/03\/cropped-CREATIVE-THIRST-LOGO.png","width":161,"height":29,"caption":"Creative Thirst"},"image":{"@id":"https:\/\/creativethirst.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Creative-Thirst-7047554178","https:\/\/x.com\/bobbyhewitt","https:\/\/www.linkedin.com\/in\/bhewitt\/"]},{"@type":"Person","@id":"https:\/\/creativethirst.com\/blog\/#\/schema\/person\/49610d10c4681eb36cf5b51181c2380b","name":"Bobby Hewitt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g","caption":"Bobby Hewitt"},"description":"Bobby Hewitt is the founder of Creative Thirst. A conversion rate optimization agency for health and wellness companies with a specialized focus in dietary supplements. We\u2019ve helped health clients profitably scale using our four framework growth model validated through A\/B testing. Bobby has over 17 years of experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and won the Jim Novo Award of Academic Excellence for Web Analytics. As well as a public speaker and contributing author to \u201cGoogle Analytics Breakthrough: From Zero to Business Impact, published by Wiley.","sameAs":["http:\/\/www.creativethirst.com","https:\/\/www.facebook.com\/creativethirst\/","https:\/\/www.linkedin.com\/in\/bhewitt\/","https:\/\/x.com\/bobbyhewitt"]}]}},"_links":{"self":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts\/284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/comments?post=284"}],"version-history":[{"count":24,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts\/284\/revisions"}],"predecessor-version":[{"id":4483,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts\/284\/revisions\/4483"}],"wp:attachment":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/media?parent=284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/categories?post=284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/tags?post=284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}