The average dietary supplement brand creates and sells products. <\/p>\n\n\n\n
But great supplement brands, create movements in order to sell products.<\/p>\n\n\n\n
Movements create loyal customers.<\/p>\n\n\n\n
Loyal customers are what build brands, not companies.<\/p>\n\n\n\n
Therefore, the key is to create a movement. It\u2019s not easy, unless you have a step by step framework. That\u2019s exactly what we\u2019ll uncover here today\u2026<\/p>\n\n\n\n
Step 1 – Tap Into Existing Values<\/p>\n\n\n\n
Step 2 – Align With Existing Beliefs<\/p>\n\n\n\n
Step 3 – Create Rituals<\/p>\n\n\n\n
Step 4 – Spread The Word<\/p>\n\n\n\n
Movements align with values. The reason why people seek out and join a movement is to reassure their existing values. <\/p>\n\n\n\n
All successful movements align with the values of a cause.<\/p>\n\n\n\n
The connection someone feels to a cause, are where loyalties lie. Not in the people within a movement.<\/p>\n\n\n\n
They are loyal to a cause or ideal, that is larger than themselves.<\/p>\n\n\n\n
It is the values around that cause that matter first, because that\u2019s what people are buying into when becoming part of a movement.<\/p>\n\n\n\n
It\u2019s not about taking 2 capsules in the morning and 2 at night. That\u2019s simply compliance.<\/p>\n\n\n\n
In a movement, accountability is to the cause, rather than the regimen or the single individual that represents the brand. (Sorry influencers and CEOs, it\u2019s about something much bigger than you.)<\/p>\n\n\n\n
Becoming part of the movement means committing to take action on behalf of the values.<\/p>\n\n\n\n
There is no mission to be accomplished. <\/p>\n\n\n\n
No goal that when achieved marks the end of the movement. (There\u2019s no finish line for Keto or Paleo.)<\/p>\n\n\n\n
Let\u2019s take a look at the supplement company Onnit as an example of tapping into existing values. I really like what they are doing in the dietary supplement space.<\/p>\n\n\n\n
Their values are very clearly expressed.<\/p>\n\n\n\n
Onnit\u2019s movement can be summed up with the phrase: Total Human Optimization<\/u> Which encapsulates the movement Onnit is creating.<\/p>\n\n\n\n
Around the values of: Self improvement around your passion.<\/p>\n\n\n\n
And\u2026 Peak performance. <\/p>\n\n\n\n