{"id":3013,"date":"2019-07-23T08:00:22","date_gmt":"2019-07-23T12:00:22","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=3013"},"modified":"2021-06-12T17:51:11","modified_gmt":"2021-06-12T21:51:11","slug":"funnel-metrics","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/funnel-metrics\/","title":{"rendered":"Funnel Metrics: Optimizing Your Dietary Supplement Sales Funnel"},"content":{"rendered":"\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"550\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/05\/funnel-metrics-1024x550.png\" alt=\"Funnel Metrics\" data-id=\"3030\" data-link=\"https:\/\/creativethirst.com\/blog\/funnel-metrics-2\/\" class=\"wp-image-3030\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/05\/funnel-metrics-1024x550.png 1024w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/05\/funnel-metrics-300x161.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/05\/funnel-metrics-768x412.png 768w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/05\/funnel-metrics.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Funnel metrics drive every decision in a direct response funnel.  It is  a numbers game.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The game is won through A\/B testing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\/B testing is often the only thing between a million dollar funnel and a flop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The difference between the two, comes down to the numbers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, the numbers on the front-end don\u2019t need to all be big to have a multi-million dollar business. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But they do have to dialed in, through A\/B testing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A multi-million dollar funnel does not need a 2% or even a 1% front-end conversion rate in order to crush it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s take a look at some funnel metrics with a 0.8% conversion rate and break it down.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Monthly Funnel Metrics:<br \/><\/h2>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Ad Spend<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visits<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conversion Rate<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Buyers <br \/><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">$5,000<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">10,000<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">0.80%<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">80<br \/><br \/><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how the numbers work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this example, you\u2019re driving 10,000 visits to your funnel per month with a conversion rate of 0.8%&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That means, you\u2019re getting 80 new buyers added to your business each month with this funnel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To understand your funnel metrics, we\u2019ll first calculate how much it costs you to get each new funnel buyer. That\u2019s your cost per acquisition or CPA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CPA is calculated by dividing your ad spend, $5,000 (what you spend on ads to get those 10,000 visitors) by the total number of people that bought your front-end offer, (which are those conversions, i.e. your buyers).<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Total Ad Spend \/ Total # of Buyers = CPA<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">5,000 \/ 80 = 62.50<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In other words, you\u2019re paying $62.50 for each new buyer.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"339\" height=\"268\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/05\/funnel-metrics-cpa.png\" alt=\"funnel metrics cpa\" class=\"wp-image-3029\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/05\/funnel-metrics-cpa.png 339w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/05\/funnel-metrics-cpa-300x237.png 300w\" sizes=\"auto, (max-width: 339px) 100vw, 339px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s your CPA (cost per acquisition.) It\u2019s the price you\u2019re buying a customer for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But is a $62.50 cost per buyer good or bad?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It depends on other numbers in your funnel. (Never compare that to what someone else is spending, their funnel metrics are different.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s go further into your funnel metrics and look at\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Funnel Metric:<strong>Return on Ad Spend<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Return on ad spend (ROAS) is the money you get back on what you spent on ads to bring traffic to your funnel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll need to know both average order value (AOV) and cost per acquisition (CPA) to calculate return on ad spend.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You already know your CPA is $62.50<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your average order value (AOV) is the total revenue the funnel generated, including up sells, etc. divided by the total number of front-end sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this funnel your AOV is $80<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now that you have your average order value, you can calculate your return on ad spend.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">ROAS = (AOV &#8211; CPA) \/ CPA<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">(80 &#8211; 62.50) \/ 62.50 = .28<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this example, your return on ad spend (ROAS) is 28%<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"396\" height=\"347\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/05\/funnel-metrics-roas.png\" alt=\"funnel metrics\" class=\"wp-image-3028\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/05\/funnel-metrics-roas.png 396w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/05\/funnel-metrics-roas-300x263.png 300w\" sizes=\"auto, (max-width: 396px) 100vw, 396px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">What that means is that you\u2019re getting 28% of your ad spend back each month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking at that another way\u2026 You\u2019re getting a zero interest loan for 28% of your ad budget every month from Google, Facebook or wherever you\u2019re running traffic, to fund the growth of your business. The growth gets buyers into your business in order to convert them on a second, third, and fourth sale. That\u2019s your backend.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you could afford to spend more money then you can get more buyers. The more buyers you can get the faster your business will grow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The closer you can get to a 1 to 1 ratio, that is a 100% ROAS, the more you can afford to spend to bring in buyers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Where most people mess up is not looking at the life time value (LTV) of your customers. It\u2019s very important to factor in LTV into your funnel metrics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since these are new buyers you will need to make assumptions for their LTV based on older buyers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s say, from past data, that your average customer LTV is $300.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That would mean your return on LTV for this funnel is 380%<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Funnel LTV = (Average LTV &#8211; CPA) \/ CPA<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">(300 &#8211; 62.50) \/ 62.50 = 380%<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"368\" height=\"401\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/05\/funnel-metrics-ltv.png\" alt=\"funnel metrics ltv\" class=\"wp-image-3027\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/05\/funnel-metrics-ltv.png 368w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/05\/funnel-metrics-ltv-275x300.png 275w\" sizes=\"auto, (max-width: 368px) 100vw, 368px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This is the backend of your business, everything you sell them after the they leave your funnel. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If those new buyers are worth as much as your current average customer LTV of $300, then you\u2019re printing money on the backend once you\u2019ve bought each of them for $62.50. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So $62.50 is a great cost per acquisition for this funnel. In fact you can afford to spend even more to get each new buyer\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even, if your conversion rate is much lower.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s say your conversion rate is 0.35% which would raise your CPA to $143.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your return on LTV is still pretty healthy at 110%<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As you can now see, funnel metrics are hinged on just two levers.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Conversion rate<\/li><li>Average order value<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Each funnel needs to be dialed in to make them work, no funnel right out of the gate is a winner. There\u2019s an art and a science to funnel metrics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, let\u2019s look at each lever individually.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Funnel Metric: <strong>Raising The Conversion Rate Lever&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s say through conversion rate optimization (A\/B Testing) you increase your conversion rate by 12%. That would take your conversion rate from 0.8% to 0.9%. It\u2019s still under 1% but it makes a dramatic impact on the overall numbers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That slight increase in sales conversion rate to 0.9% raises your return on ad spend (ROAS) from 28% to 44%.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019re now getting almost half the ad spend back each month. Because you\u2019re getting more buyers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Raising your sales conversion rate great. But there\u2019s another way to come at better funnel metrics and that\u2019s through the other lever.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"326\" height=\"353\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/05\/funnel-metrics-conversion-rate.png\" alt=\"funnel metrics conversion rate\" class=\"wp-image-3026\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/05\/funnel-metrics-conversion-rate.png 326w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/05\/funnel-metrics-conversion-rate-277x300.png 277w\" sizes=\"auto, (max-width: 326px) 100vw, 326px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Funnel Metric:<strong>Raising The Average Order Value Lever<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Average order value is the second biggest lever that you can immediately impact. It is the second biggest lever because if you don\u2019t have any front-end conversions coming in than your AOV is not going to matter. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your funnel is not making enough revenue from each customer then your ability to scale is dead in the water. No matter how good your sales conversion rate is.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your funnel metrics may not work at all if your AOV is as low as $2, even with a 3% conversion rate. Remember the metrics of each funnel is different, which is why you can\u2019t just look at conversion rate as the only indicator.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If each new customer only spends $29, but it costs you $59 to get each new customer, converting more customers means you lose money quicker. Unless you can weather the short term losses and make it up in the long term on the backend. Not everyone is equipped to play and win this cash flow game.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But let\u2019s get back to the average order value lever. If you get a better upsell take rate, or make more money on the upsell flow you can raise your AOV.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes the sensitivity of funnel metrics is so slight that a $2 &#8211; $3 AOV increase can totally turn around a failing funnel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But in this example, let\u2019s say you raised your AOV to $120.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"354\" height=\"391\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/05\/funnel-metrics-aov2.png\" alt=\"funnel metrics aov\" class=\"wp-image-3025\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/05\/funnel-metrics-aov2.png 354w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/05\/funnel-metrics-aov2-272x300.png 272w\" sizes=\"auto, (max-width: 354px) 100vw, 354px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">That jumps your return on ad spend to 92% on the same 80 buyers. That is if you didn\u2019t raise your sales conversion rate and it stayed 0.8%.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The return is higher because you\u2019re making more money on each buyer. That closes the gap of ROAS (return on ad spend) almost getting to a 100% return. Where every dollar you put in you get back. Remember if you can get to a 100% ROAS,  you have a funnel that can virtually print money.<br \/><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"375\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg\" alt=\"\" class=\"wp-image-5168\" style=\"width:190px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg 250w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250-200x300.jpg 200w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Breakthrough The Supplement Revenue Ceiling<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This diagnostic reveals the specific bottlenecks limiting your supplement brand&#8217;s revenue growth and provides a clear optimization pathway for breakthrough.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-63375db1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/creativethirst.newzenler.com\/f\/break-through-the-supplement-revenue-ceiling-1\">GET YOUR DIAGNOSTIC<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/hsbm.buzzsprout.com\"><img loading=\"lazy\" decoding=\"async\" width=\"392\" height=\"380\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png\" alt=\"Health Supplement Business Mastery Podcast\" class=\"wp-image-4566\" style=\"width:194px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png 392w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo-300x291.png 300w\" sizes=\"auto, (max-width: 392px) 100vw, 392px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Listen to the <a href=\"https:\/\/hsbm.buzzsprout.com\" target=\"_blank\" rel=\"noreferrer noopener\">Health Supplement Business Mastery Podcast<\/a> for for dietary supplement entrepreneurs and marketers. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/health-supplement-business-mastery\/id1501188717\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"150\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png\" alt=\"\" class=\"wp-image-4567\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png 400w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast-300x113.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/6tzo0If1DvE5QMJaAPjrRY\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"373\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png\" alt=\"Listen to the health supplement business mastery podcast on Spotify\" class=\"wp-image-4569\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png 1000w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-300x112.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-768x286.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/feeds.buzzsprout.com\/889189.rss\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"260\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png\" alt=\"Listen to the health supplement business mastery podcast on Google Podcasts\" class=\"wp-image-4568\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png 1024w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-300x76.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-768x195.png 768w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast.png 1072w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Funnel metrics drive every decision in a direct response funnel. It is a numbers game. The game is won through A\/B testing. A\/B testing is often the only thing between a million dollar funnel and a flop. The difference between the two, comes down to the numbers. However, the numbers on the front-end don\u2019t need&hellip; <a class=\"more-link\" href=\"https:\/\/creativethirst.com\/blog\/funnel-metrics\/\">Continue reading <span class=\"screen-reader-text\">Funnel Metrics: Optimizing Your Dietary Supplement Sales Funnel<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3013","post","type-post","status-publish","format-gallery","hentry","category-conversion-rate-optimization","post_format-post-format-gallery","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Funnel Metrics: Optimizing Your Dietary Supplement Sales Funnel<\/title>\n<meta name=\"description\" content=\"Funnel Metrics: Optimizing Your Dietary Supplement Sales Funnel - Funnel metrics drive every decision in a direct response funnel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativethirst.com\/blog\/funnel-metrics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Funnel Metrics: Optimizing Your Dietary Supplement Funnel\" \/>\n<meta property=\"og:description\" content=\"Funnel metrics drive every decision in a direct response funnel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creativethirst.com\/blog\/funnel-metrics\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Advertising Dietary Supplements\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Creative-Thirst-7047554178\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/creativethirst\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-23T12:00:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-12T21:51:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/05\/funnel-metrics.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"644\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bobby Hewitt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bobby Hewitt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/funnel-metrics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/funnel-metrics\\\/\"},\"author\":{\"name\":\"Bobby Hewitt\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/person\\\/49610d10c4681eb36cf5b51181c2380b\"},\"headline\":\"Funnel Metrics: Optimizing Your Dietary Supplement Sales Funnel\",\"datePublished\":\"2019-07-23T12:00:22+00:00\",\"dateModified\":\"2021-06-12T21:51:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/funnel-metrics\\\/\"},\"wordCount\":1217,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/funnel-metrics\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/funnel-metrics-1024x550.png\",\"articleSection\":[\"Conversion Rate Optimization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/creativethirst.com\\\/blog\\\/funnel-metrics\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/funnel-metrics\\\/\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/funnel-metrics\\\/\",\"name\":\"Funnel Metrics: Optimizing Your Dietary Supplement Sales Funnel\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/funnel-metrics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/funnel-metrics\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/funnel-metrics-1024x550.png\",\"datePublished\":\"2019-07-23T12:00:22+00:00\",\"dateModified\":\"2021-06-12T21:51:11+00:00\",\"description\":\"Funnel Metrics: Optimizing Your Dietary Supplement Sales Funnel - 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