{"id":3096,"date":"2019-11-05T08:01:15","date_gmt":"2019-11-05T12:01:15","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=3096"},"modified":"2021-06-12T17:46:33","modified_gmt":"2021-06-12T21:46:33","slug":"what-does-belief-have-to-do-with-selling-dietary-supplements","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/what-does-belief-have-to-do-with-selling-dietary-supplements\/","title":{"rendered":"What Does Belief Have To Do With Selling Dietary Supplements?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">People buy dietary supplements differently than they do any other product. One area of difference has to do with belief\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Belief is a personal attitude towards true or false desires. Our desires shape our actions and our decision to buy or not to buy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We buy a bottle of supplements because we desire two things. First we desire a solution to our problem. Second we desire there to be hope for a solution. In short, we want there to be a solution out there.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Which ties into the unique mechanism. A unique mechanism, is the thing within your product, that delivers the results to your prospect. It is the reason why your product works.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All of this ties back to belief.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And the best way to tap into belief is to look at the marketplace and talk to your prospects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The way we talk to prospects is by conducting one on one interviews with them that last 45 minutes to an hour.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These are paid interviews, since that\u2019s a lot of time to ask of someone for free.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They are recorded, transcribed and finally converted into a timeline of events, decisions and belief points. Each of which map out the buyers decision process and buying journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"435\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-09-03-at-7.52.56-AM-1024x435.png\" alt=\"\" class=\"wp-image-3109\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-09-03-at-7.52.56-AM-1024x435.png 1024w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-09-03-at-7.52.56-AM-300x128.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-09-03-at-7.52.56-AM-768x327.png 768w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-09-03-at-7.52.56-AM.png 1376w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The key is to understand their existing beliefs within your product category.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember, people make supplement buying decisions because their beliefs are driven by their desires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The job of the health marketer is to tap into that existing belief system by understanding the prospects desire as well as their self story.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because, in addition to buying a solution, health supplement buyers are also reassuring their inner belief of health. This is a key distinctive piece of the health buying decision that does not exist when buying any other product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In order to sell your dietary supplement, you need to answer what do they need to believe about themselves?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is where prospect and customer interviews play a huge role.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In several one on one interviews we conducted for a probiotic supplement client we uncovered a few key beliefs about digestion that we used in the sales copy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of which is that\u2026 eating healthy wasn\u2019t doing enough.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One interviewee said\u2026<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-left is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cYou can eat as healthy as you want, but sometimes your gut is already pretty depleted.\u201d<\/p><cite>~ Anonymous Customer Interview<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Her gut health was taking a big toll on her, she was exhausted all the time.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She want\u2019s to workout but she lacks the motivation to even start. That&#8217;s nothing new but the insight is that she believes that she has to do something to give her the energy to workout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But she\u2019s not sure what.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is just one of the beliefs we tapped into for this client. This lead to the angle we used in the lead of the sales letter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to uncovering beliefs through one-on-one interviews, there are beliefs that exist in the marketplace. And you can access these beliefs without interviewing anyone\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What do they already believe?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A survey conducted by NewNutrition around what people believe about foods and digestive wellness uncovered which foods people believe are good for digestive health and which are bad.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/02\/digestive-wellness-beliefs-1024x621.png\" alt=\"\" class=\"wp-image-2890\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/02\/digestive-wellness-beliefs-1024x621.png 1024w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/02\/digestive-wellness-beliefs-300x182.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/02\/digestive-wellness-beliefs-768x466.png 768w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2019\/02\/digestive-wellness-beliefs.png 1067w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Knowing which foods people believe are good and bad can easily be used in several different ways.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of which is your marketing hook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A marketing hook is an idea that is interesting, enough to jolt the visitor. Done well, it draws them into your marketing by tapping into their already existing desire and beliefs.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One example can be seen in Dr. Gundry\u2019s food hook used in a gut health video sales letter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The sales hook starts out with Dr. Gundry saying\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The right foods\u2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But the wrong ones\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This taps into the belief in the marketplace, that already exists. The belief lies in the question from the NewNutrition survey, points out.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Which foods are good for digestion and which are bad.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tapping into this belief doesn\u2019t even require knowing which foods. The hook teases and begs an answer, that can only be resolved if you continue to watch the video.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What do they need to believe about your product in order to buy?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Not only are there beliefs in the mind of your prospects about themselves and the marketplace but there are also beliefs about your product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each of these beliefs need to be addressed in order to convert into a sale.&nbsp; &nbsp; &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The product level beliefs are around the functional level of the product or mechanism of action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They MUST believe that\u2026&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026it works (and it will work for them)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026it\u2019s safe<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026it has the missing piece, the unique mechanism, that is the reason why it works when all the past solutions they tried failed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The key is to start with researching the markets core beliefs and fully understanding them before any optimization can begin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding what beliefs exist in the marketplace is the first step to aligning desire with a buying decision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is why belief is such a key part of our dietary supplement buying forces framework.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Belief acts as a pulling force for any decision. Including a buying decision.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Which is why tapping into your buyers beliefs is one of the biggest levers you have as a health marketer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Without understanding your markets believes, you can\u2019t build trust to increase sales of your natural health business.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"375\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg\" alt=\"\" class=\"wp-image-5168\" style=\"width:190px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg 250w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250-200x300.jpg 200w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Breakthrough The Supplement Revenue Ceiling<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This diagnostic reveals the specific bottlenecks limiting your supplement brand&#8217;s revenue growth and provides a clear optimization pathway for breakthrough.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-63375db1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/creativethirst.newzenler.com\/f\/break-through-the-supplement-revenue-ceiling-1\">GET YOUR DIAGNOSTIC<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/hsbm.buzzsprout.com\"><img loading=\"lazy\" decoding=\"async\" width=\"392\" height=\"380\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png\" alt=\"Health Supplement Business Mastery Podcast\" class=\"wp-image-4566\" style=\"width:194px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png 392w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo-300x291.png 300w\" sizes=\"auto, (max-width: 392px) 100vw, 392px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Listen to the <a href=\"https:\/\/hsbm.buzzsprout.com\" target=\"_blank\" rel=\"noreferrer noopener\">Health Supplement Business Mastery Podcast<\/a> for for dietary supplement entrepreneurs and marketers. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/health-supplement-business-mastery\/id1501188717\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"150\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png\" alt=\"\" class=\"wp-image-4567\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png 400w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast-300x113.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/6tzo0If1DvE5QMJaAPjrRY\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"373\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png\" alt=\"Listen to the health supplement business mastery podcast on Spotify\" class=\"wp-image-4569\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png 1000w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-300x112.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-768x286.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/feeds.buzzsprout.com\/889189.rss\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"260\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png\" alt=\"Listen to the health supplement business mastery podcast on Google Podcasts\" class=\"wp-image-4568\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png 1024w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-300x76.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-768x195.png 768w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast.png 1072w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>People buy dietary supplements differently than they do any other product. One area of difference has to do with belief\u2026 Belief is a personal attitude towards true or false desires. Our desires shape our actions and our decision to buy or not to buy.&nbsp; We buy a bottle of supplements because we desire two things.&hellip; <a class=\"more-link\" href=\"https:\/\/creativethirst.com\/blog\/what-does-belief-have-to-do-with-selling-dietary-supplements\/\">Continue reading <span class=\"screen-reader-text\">What Does Belief Have To Do With Selling Dietary Supplements?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3096","post","type-post","status-publish","format-gallery","hentry","category-conversion-rate-optimization","post_format-post-format-gallery","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Does Belief Have To Do With Selling Dietary Supplements?<\/title>\n<meta name=\"description\" content=\"People buy dietary supplements differently than they do any other product. 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