{"id":3164,"date":"2020-03-03T08:10:55","date_gmt":"2020-03-03T12:10:55","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=3164"},"modified":"2021-06-12T17:39:42","modified_gmt":"2021-06-12T21:39:42","slug":"compliant-cold-traffic-funnel-strategies-for-health-supplements","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/compliant-cold-traffic-funnel-strategies-for-health-supplements\/","title":{"rendered":"Compliant Cold Traffic Funnel Strategies For Natural Health Supplements"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Compliant cold traffic funnels are where the money is in 2020.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To get any real volume of traffic out there to really scale big these days you\u2019re very limited. And that limitation means you\u2019re forced to play by their rules for good or bad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And that means compliant copy that\u2019s not hard hitting. This watered down direct response is the new norm for dietary health supplement complaint funnels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The problem is sales conversion rate suffers big time once you take all of the pain and emotion out of sales copy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So the direct response marketing world is in a bit of a pickle for the foreseeable future.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To get high volumes of traffic you need to accept a much lower conversion rate. Or rather should I say be able to afford to continue to run your supplement business with higher cost per acquisitions and lower sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a consequence, the smaller supplement companies get squeezed out.  The bigger ones could survive if they can afford to take a revenue hit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s the answer?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well for now anyway, the strategies below get around the watered down direct response problem.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They will allow you to both play by the rules of complaint cold traffic and also push the emotional hot buttons that direct response marketing has proven works so well. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s take a look at each one\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Strategy 1: Presell page to sales page<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The first strategy sends traffic to a <a rel=\"noreferrer noopener\" aria-label=\"presell page (opens in a new tab)\" href=\"https:\/\/creativethirst.com\/blog\/selling-health-products-presell-pages\/\" target=\"_blank\">presell page. <\/a> Also known as an advertorial page.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The content on the presell page does have to be complaint. No outrageous claims, etc. This strategy warms up the prospect and is a pretty safe bet for a complaint front-end funnel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The compliance reviewer focuses on the presell page since that\u2019s where the click goes after the ad and less focus on the next page.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Which is your sales page.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Strategy 2: Quiz to sales page<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quiz funnels are great for compliant cold traffic funnels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019ve written about them before so I\u2019ll quickly recap the important points here.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The number of questions presents several layers or pages before getting to the sales page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is the primary reason why they work so well for compliance.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019ve seen and tested non complaint sales copy that never would have gotten past the compliance police other wise.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Strategy 3: Lead capture to sale<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This strategy solves the compliance problem by not only watering down the sales copy but also removing the supplement as the solution all together.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here, you\u2019re offering a free lead magnet in exchange for an email lead.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As long as your lead magnet sales copy is complaint, it\u2019s pretty safe to implement this compliant strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One reason is that it\u2019s easier to NOT get carried away with claims for a book, compared to a dietary supplement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The down side is that you have to delay the sale of your supplement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Typically this is done via the email follow up sequence, but there\u2019s no reason why you can\u2019t sell your supplement on the first up-sell page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is as long as it ties into the lead magnet offer see, the next strategy below for more on this.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Strategy 4: Information product front-end sale<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An information product like a book, a guide or even a course has a little less edge than a bottle of supplements.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As far as compliance and claims go, you can get away with a little more because books are not under as much scrutiny as a supplement, at least right now in the current state of marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The key to using this strategy is to sell your health supplement after the sales page, further in the funnel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I recommend both, if you can, selling on the order page as a simple add on product and on the first up-sell.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The trick is to tie the supplement to the problem the prospect came to the information product for. Then, the transition from book to supplement is an easy sale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The logic in the mind of the buyer and you as the seller, goes like this\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A book can only solve so much\u2026 Here\u2019s a bottle of pills to get you the solution faster.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Strategy 5: Compliant copy sales page<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The last strategy goes right for the complaint copy right out of the gate.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is your tame compliant copy version of your sales letter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And sells your supplements directly on the complaint sales page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">True it may not sell as well but it will allow you to send tier one traffic to it. Which typically converts better than a lower rung traffic source.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learn more about how to write copy that\u2019s compliant for health supplement products, see the article: <a rel=\"noreferrer noopener\" aria-label=\"xxxxx (opens in a new tab)\" href=\"https:\/\/creativethirst.com\/blog\/facebook-complaint-landing-page-for-dietary-supplements\/\" target=\"_blank\">Facebook Compliant Landing Pages For Dietary Supplements.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Do These Strategies Work?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Remember any of these strategies does not make your page or funnel compliant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The reason these strategies work for compliant cold traffic funnels is because they each, with the exception of the last strategy, put a layer in-between the ad click and the more hard hitting sales page.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That extra layer is where you want to focus most of your complaint copy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is what the big traffic sources review for compliance.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That and the ad creative obviously.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My recommendation is to choose one cold traffic strategy from above to focus on.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Iterate and test different variations on that one strategy until you get some traction.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then scale.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"375\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg\" alt=\"\" class=\"wp-image-5168\" style=\"width:190px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg 250w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250-200x300.jpg 200w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Breakthrough The Supplement Revenue Ceiling<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This diagnostic reveals the specific bottlenecks limiting your supplement brand&#8217;s revenue growth and provides a clear optimization pathway for breakthrough.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-63375db1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/creativethirst.newzenler.com\/f\/break-through-the-supplement-revenue-ceiling-1\">GET YOUR DIAGNOSTIC<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/hsbm.buzzsprout.com\"><img loading=\"lazy\" decoding=\"async\" width=\"392\" height=\"380\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png\" alt=\"Health Supplement Business Mastery Podcast\" class=\"wp-image-4566\" style=\"width:194px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png 392w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo-300x291.png 300w\" sizes=\"auto, (max-width: 392px) 100vw, 392px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Listen to the <a href=\"https:\/\/hsbm.buzzsprout.com\" target=\"_blank\" rel=\"noreferrer noopener\">Health Supplement Business Mastery Podcast<\/a> for for dietary supplement entrepreneurs and marketers. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/health-supplement-business-mastery\/id1501188717\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"150\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png\" alt=\"\" class=\"wp-image-4567\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png 400w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast-300x113.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/6tzo0If1DvE5QMJaAPjrRY\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"373\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png\" alt=\"Listen to the health supplement business mastery podcast on Spotify\" class=\"wp-image-4569\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png 1000w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-300x112.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-768x286.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/feeds.buzzsprout.com\/889189.rss\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"260\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png\" alt=\"Listen to the health supplement business mastery podcast on Google Podcasts\" class=\"wp-image-4568\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png 1024w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-300x76.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-768x195.png 768w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast.png 1072w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Compliant cold traffic funnels are where the money is in 2020. To get any real volume of traffic out there to really scale big these days you\u2019re very limited. And that limitation means you\u2019re forced to play by their rules for good or bad. And that means compliant copy that\u2019s not hard hitting. This watered&hellip; <a class=\"more-link\" href=\"https:\/\/creativethirst.com\/blog\/compliant-cold-traffic-funnel-strategies-for-health-supplements\/\">Continue reading <span class=\"screen-reader-text\">Compliant Cold Traffic Funnel Strategies For Natural Health Supplements<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3164","post","type-post","status-publish","format-gallery","hentry","category-conversion-rate-optimization","post_format-post-format-gallery","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Compliant cold traffic funnel strategies for health supplements<\/title>\n<meta name=\"description\" content=\"5 Strategies that fork for natural health supplement compliant cold traffic funnels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativethirst.com\/blog\/compliant-cold-traffic-funnel-strategies-for-health-supplements\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Compliant cold traffic funnel strategies for health supplements\" \/>\n<meta property=\"og:description\" content=\"5 Strategies that fork for natural health supplement compliant cold traffic funnels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creativethirst.com\/blog\/compliant-cold-traffic-funnel-strategies-for-health-supplements\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Advertising Dietary Supplements\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Creative-Thirst-7047554178\" \/>\n<meta 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A conversion rate optimization agency for health and wellness companies with a specialized focus in dietary supplements. We\u2019ve helped health clients profitably scale using our four framework growth model validated through A\\\/B testing. Bobby has over 17 years of experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and won the Jim Novo Award of Academic Excellence for Web Analytics. 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