The customer needs a reason why you are presenting them with this new offer. <\/p>\n\n\n\n
Remember, from their perspective they just bought. So to get them to buy again immediately as in the case of an up-sell it needs to make sense.<\/p>\n\n\n\n
If they feel you are just taking advantage of them, they will run for the hills.<\/p>\n\n\n\n
On top of that, most dietary supplement buyers are not used to up-sells immediately after their purchase. They are more custom to the typical shopping cart checkout where the selling ends after they but in their credit card info.<\/p>\n\n\n\n
So the first question you need to answer is\u2026 Why are you presenting them with this offer?<\/p>\n\n\n\n
But it can also double and answer the question\u2026 Why this price?<\/p>\n\n\n\n
Typically the first up-sell for a supplement funnel is selling on value.<\/p>\n\n\n\n
This means you\u2019re offering some discount on the same product your buyer just bought.<\/p>\n\n\n\n
But in the mind of the buyer, there needs to be a justification for this discounted price.<\/p>\n\n\n\n
So if you can answer both \u201cwhys\u201d in one simple explanation, then you get straight onto the offer and cut right to the chase.<\/p>\n\n\n\n
Here are a number of reasons why that make both logical sense (why this offer and why this price) and are quick, so that you can get right into the offer on your up-sell.<\/p>\n\n\n\n
Why This Offer Reason #1: The you now qualify reason why<\/strong><\/p>\n\n\n\n Why This Offer Reason #2: The you\u2019re a smart person reason why<\/strong><\/p>\n\n\n\n Why This Offer Reason #3: The thank you reason why<\/strong><\/p>\n\n\n\n The next why you\u2019ll need to answer is\u2026<\/p>\n\n\n\n Remember they just bought from you. That\u2019s the front-end of your funnel.<\/p>\n\n\n\n So the next product you try to sell them on an up-sell needs to make sense in relation to the one they just bought. <\/p>\n\n\n\n It has to be congruent with the buying decision they just made. <\/p>\n\n\n\n This \u201cwhy\u201d can also be looked at as\u2026<\/p>\n\n\n\n Why does the prospect need this product after they just bought or were presented with the previous offer?<\/p>\n\n\n\n Here are some examples\u2026 <\/p>\n\n\n\n Why This Product Reason #1: We might run out of stock<\/strong><\/p>\n\n\n\n Why This Product Reason #2: This will help you get to your goal faster<\/strong><\/p>\n\n\n\n Why This Product Reason #3: People with problem x typically also suffer from y<\/strong><\/p>\n\n\n\n Can you begin to see how up-sell sales copy is a bit different than the typical sales letter copy?<\/p>\n\n\n\n The \u201cWHYs\u201d you need to answer in up-sell copy, is more specific and congruent with their previous purchase.<\/p>\n\n\n\n Answering these simple but necessary why\u2019s early in up-sell copy sets the frame for the sale.<\/p>\n\n\n\n And if done right you could easily increase your average order value (AOV) which could be a game changer for any funnel.<\/p>\n\n\n Breakthrough The Supplement Revenue Ceiling<\/strong><\/p>\n\n\n\n This diagnostic reveals the specific bottlenecks limiting your supplement brand’s revenue growth and provides a clear optimization pathway for breakthrough.<\/p>\n\n\n\nWhy This Next Product?<\/strong><\/h2>\n\n\n\n
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\nIf you just sold a capsule supplement and are upsetting a cream, of vise versa, then you can use something like this\u2026
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