{"id":3181,"date":"2020-05-05T08:00:24","date_gmt":"2020-05-05T12:00:24","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=3181"},"modified":"2021-06-12T17:36:20","modified_gmt":"2021-06-12T21:36:20","slug":"marketing-funnel-guide","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/marketing-funnel-guide\/","title":{"rendered":"A Marketing Funnel Guide For B2C Dietary Supplements"},"content":{"rendered":"\n

A marketing funnel that restricts the customer\u2019s journey to a specific linear path is the key to making direct response work online. <\/p>\n\n\n\n

Compressing the stages of attention, interest, desire and action into a single session is what successful dietary supplement companies use direct response funnels online do. And they have been doing for years. For a very good reason, they work.<\/p>\n\n\n\n

If you\u2019re anything like our direct response dietary supplement clients, this type of funnel is nothing new to you. <\/p>\n\n\n\n

But the following marketing funnel guide will be valuable to you no matter what level you are. No matter if you have a funnel that\u2019s working with cold traffic bringing in 1,000 customers a day or if you\u2019re still dialing in your funnel with 1 sale a day.<\/p>\n\n\n\n

Why Isn\u2019t Your Supplement Sales Funnel Working?<\/h2>\n\n\n\n

Heck even the most experienced marketer has trouble getting a funnel to work.<\/p>\n\n\n\n

Every marketer has faced this situation at least once. <\/p>\n\n\n\n

They launch a marketing funnel and it’s not working. <\/p>\n\n\n\n

Don\u2019t feel bad, we\u2019ve all been there. It\u2019s not uncommon at all. <\/p>\n\n\n\n

The good news is, there are only 4 reasons why a funnel is not working once you\u2019ve diagnosed the problem. <\/p>\n\n\n\n

The bad news is it\u2019s not an easy fix. <\/p>\n\n\n\n

The article: Why Isn\u2019t Your Supplement Funnel Working?<\/a> <\/p>\n\n\n\n

Gets right down to the top four reasons: The Copy, The Offer, The Audience and The Market. Click here to read the full article and diagnose your marketing funnel.
<\/p>\n\n\n\n

Up-sell Funnel Strategy<\/h2>\n\n\n\n

Up-sell strategy<\/a> is the insiders secret that maximizes your average ticket or average order value (AOV). <\/p>\n\n\n\n

Once you get your marketing funnel working you\u2019ll want to spend some time optimizing your up-sells. <\/p>\n\n\n\n

Because if you can increase this then you can afford to spend more on a prospect than your competition, and that\u2019s now you win the direct response funnel game. <\/p>\n\n\n\n

The article: Up-sell Funnel Strategy that talks about how to frame and set up your up-sell sales page to maximize average ticket. Or click here to read a companion article and get the inside track on up-sells<\/a>.  
<\/p>\n\n\n\n

Part of getting your up-sells working is providing two critical reasons why in your sales copy. <\/p>\n\n\n\n

Sales copy for up-sells is different than the typical long form sales letter copy. <\/p>\n\n\n\n

One difference are the two reasons why. <\/p>\n\n\n\n

Which answers the question: Why this offer? and Why this next product. <\/p>\n\n\n\n

Both of the answers to these why\u2019s frame the sale. are in the article: The Reason Why Sales Copy For Up-sells<\/a><\/p>\n\n\n\n

Scaling a Dietary Supplement Cold Traffic Funnel 
<\/h2>\n\n\n\n

Once your front end offer and up-sells are dialed in, you\u2019ll want to start scaling the offer to get more customers into your business. <\/p>\n\n\n\n

There is a systematic approach to scale because what works on a smaller level does not always work on a larger one. Rarely will any funnel work right out of the gate. <\/p>\n\n\n\n

Every funnel needs tweaking to get to the level where it\u2019s working with cold traffic. <\/p>\n\n\n\n

The article: Scaling a Dietary Supplement Cold Traffic Funnel<\/a> is a great primer on what you need to know to scale a funnel online. <\/p>\n\n\n\n

This just scratches the surface but I hope this marketing funnel guide has been helpful.
<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

Breakthrough The Supplement Revenue Ceiling<\/strong><\/p>\n\n\n\n

This diagnostic reveals the specific bottlenecks limiting your supplement brand’s revenue growth and provides a clear optimization pathway for breakthrough.<\/p>\n\n\n\n

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GET YOUR DIAGNOSTIC<\/a><\/div>\n<\/div>\n\n\n\n
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\"Health<\/a><\/figure>\n<\/div>\n\n\n\n
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Listen to the Health Supplement Business Mastery Podcast<\/a> for for dietary supplement entrepreneurs and marketers. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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\"\"<\/a><\/figure>\n<\/div>\n\n\n\n
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\"Listen<\/a><\/figure>\n<\/div>\n\n\n\n
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\"Listen<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n


<\/p>\n","protected":false},"excerpt":{"rendered":"

A marketing funnel that restricts the customer\u2019s journey to a specific linear path is the key to making direct response work online.  Compressing the stages of attention, interest, desire and action into a single session is what successful dietary supplement companies use direct response funnels online do. And they have been doing for years. For… Continue reading A Marketing Funnel Guide For B2C Dietary Supplements<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3181","post","type-post","status-publish","format-gallery","hentry","category-conversion-rate-optimization","post_format-post-format-gallery","entry"],"yoast_head":"\nA Marketing Funnel Guide For B2C Dietary Supplements<\/title>\n<meta name=\"description\" content=\"A marketing funnel that restricts the customer\u2019s journey to a specific linear path is the key to making direct response work online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativethirst.com\/blog\/marketing-funnel-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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