{"id":3203,"date":"2020-08-18T08:03:35","date_gmt":"2020-08-18T12:03:35","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=3203"},"modified":"2021-06-12T17:30:52","modified_gmt":"2021-06-12T21:30:52","slug":"selling-using-video","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/selling-using-video\/","title":{"rendered":"Selling Dietary Supplements Online Using Video"},"content":{"rendered":"\n

Looking at dozens of front end offers from dietary supplement video sales letters (VSLs) over the last 7+ years, there are some common elements that stand out.<\/p>\n\n\n\n

Selling with a VSL is actually very different than selling through a long form sales page (LFSP). For one thing, consumption of the sales copy is very different. On a LFSP the prospect is \u201creading\u201d and in a VSL the content is being read to you. This may seem obvious but there\u2019s some subtly to it. <\/p>\n\n\n\n

In a long form sales letter the reader is free to skim and scroll and in most cases, even see what the offer is before really reading any of the sales pitch. <\/p>\n\n\n\n

A video sales letter puts the blinders on. <\/p>\n\n\n\n

Feeding the prospect the pitch line by line and controlling the situation. <\/p>\n\n\n\n

The big mistake, almost all direct marketers and copywriters make, is that they treat a VSL the same way they would a long form sales page. <\/p>\n\n\n\n

In fact this mistake has only really reared its ugly head in the last few years or so, now that VSLs are becoming more prominent. <\/p>\n\n\n\n

This goes back to the sophistication level of the marketplace. <\/p>\n\n\n\n

As more and more prospects are seeing more VSLs the direct translation from long form to a Video Sales Letter is starting to not work as well. <\/p>\n\n\n\n

To compete in today\u2019s competitive video sales letter marketplace, you have to get better at the basics of a VSL, not simply long form text. <\/p>\n\n\n\n

Particularly if you want to be in the same ranks as 8 figure health businesses like Golden Hippo.<\/p>\n\n\n\n

The problem is that copywriters approach a video sales letter with the same tactics and language patterns that work for written copy. <\/p>\n\n\n\n

But they are compleatly different animals.<\/strong><\/h2>\n\n\n\n

With a VSL you need to focus as much, if not more, on the imagery, audio quality, background music, voice tonality, pace and cadence, as you do on the copy.<\/p>\n\n\n\n

It\u2019s fundamentally a different beast from the very beginning. Part of the success of many VSLs is to apply cinematography skills to a print sales letter. But writing for video is very different than writing for print. And producing the VSL for selling rather than a powerpoint with audio is also a whole different animal.<\/p>\n\n\n\n

This goes all the way through to the voice actors read through. <\/p>\n\n\n\n

This sales perspective includes optimizing for things like:<\/p>\n\n\n\n