{"id":3257,"date":"2020-04-07T08:00:27","date_gmt":"2020-04-07T12:00:27","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=3257"},"modified":"2021-06-12T17:41:32","modified_gmt":"2021-06-12T21:41:32","slug":"selling-health-supplements-in-a-covid-19-world","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/selling-health-supplements-in-a-covid-19-world\/","title":{"rendered":"Selling Health Supplements in a COVID-19 World"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The world has changed overnight.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just about every country in the world is on lock-down, with all non-essential businesses closed and people staying at home for 3+ weeks now. (and longer outside of the U.S.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Everyone is uncertain and full of fear.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a very sensitive time for everyone and many people are advising that now is not a time to sell and market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some people see selling in a time of crisis as insensitive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve read my blog before you\u2019ll know I often have a contrarian point of view and this situation is no exception.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many businesses cannot afford to not sell, ever.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Small to medium sized businesses often live and die on cashflow. If the selling stops, the business stops. Many businesses have stopped. They have been forced to closed front he government. And many businesses will close shop permanently because of this.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Those with deep pockets might weather this storm. And those that can and do continue to sell during this time of crisis have a chance at surviving it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If there was ever a time to sell, it\u2019s now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Especially if you\u2019re selling health supplements online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tapping into the mind of the prospect is selling 101.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Health has suddenly become top priority for many people stuck at home. Exercise equipment is sold-out in many places. As well as some health supplements that help to support the immune system.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now is the time to sell for so many reasons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not just survival.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re selling a product that can help someone, especially in this situation then it\u2019s your responsibility to sell.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sell ethically, with empathy and help.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">~ Stay Healthy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more on the my thoughts on the coronavirus and the health supplement industry be sure to listen to these two podcast episodes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>COVID-19 Coronavirus Impact On The Health Supplement Industry<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This episode looks at the impact of the Coronavirus on the dietary health supplement industry going forward.<\/p>\n\n\n\n<div id=\"buzzsprout-player-3097018\"><\/div>\n<script src=\"https:\/\/www.buzzsprout.com\/889189\/3097018-covid-19-coronavirus-impact-on-the-health-supplement-industry.js?container_id=buzzsprout-player-3097018&amp;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n\n\n\n<p class=\"wp-block-paragraph\">And in the episode\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Health Marketers Should Approach The Coronavirus Situation<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I discuss how health marketers should be approaching the Coronavirus situation proactively.<br \/><\/p>\n\n\n\n<div id=\"buzzsprout-player-3106291\"><\/div>\n<script src=\"https:\/\/www.buzzsprout.com\/889189\/3106291-how-health-marketers-should-approach-the-coronavirus-situation.js?container_id=buzzsprout-player-3106291&amp;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n\n\n\n<p class=\"wp-block-paragraph\">You can also subscribe and listen to more episodes of my podcast <a rel=\"noreferrer noopener\" aria-label=\"Health Supplement Business Mastery on iTunes (opens in a new tab)\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/health-supplement-business-mastery\/id1501188717?uo=4\" target=\"_blank\">Health Supplement Business Mastery on iTunes<\/a> but it&#8217;s also available on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/open.spotify.com\/show\/6tzo0If1DvE5QMJaAPjrRY\" target=\"_blank\">Spotify<\/a>&nbsp;as well as&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.stitcher.com\/s?fid=511797&amp;refid=stpr\" target=\"_blank\">Stitcher<\/a>,&nbsp;<a rel=\"noreferrer noopener\" aria-label=\"iHeart Radio (opens in a new tab)\" href=\"https:\/\/www.iheart.com\/podcast\/269-health-supplement-business-59429209\/\" target=\"_blank\">iHeart Radio<\/a> , <a rel=\"noreferrer noopener\" aria-label=\"Google Podcast (opens in a new tab)\" href=\"https:\/\/podcasts.google.com\/?feed=aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS84ODkxODkucnNz\" target=\"_blank\">Google Podcast<\/a>, <a rel=\"noreferrer noopener\" aria-label=\"Tunein +Alexa (opens in a new tab)\" href=\"https:\/\/tunein.com\/podcasts\/Business--Economics-Podcasts\/Health-Supplement-Business-Mastery-p1301659\/\" target=\"_blank\">Tunein +Alexa<\/a>, and more<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re a health e-commerce and direct response dietary supplement marketer and you want to know&nbsp;what\u2019s working with conversion rate optimization split tests, funnels, up-sells, and direct response copywriting so you can maximize profitability and scale your supplement business. Then this podcast is for you.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"375\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg\" alt=\"\" class=\"wp-image-5168\" style=\"width:190px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg 250w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250-200x300.jpg 200w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Breakthrough The Supplement Revenue Ceiling<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This diagnostic reveals the specific bottlenecks limiting your supplement brand&#8217;s revenue growth and provides a clear optimization pathway for breakthrough.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-63375db1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/creativethirst.newzenler.com\/f\/break-through-the-supplement-revenue-ceiling-1\">GET YOUR DIAGNOSTIC<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/hsbm.buzzsprout.com\"><img loading=\"lazy\" decoding=\"async\" width=\"392\" height=\"380\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png\" alt=\"Health Supplement Business Mastery Podcast\" class=\"wp-image-4566\" style=\"width:194px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png 392w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo-300x291.png 300w\" sizes=\"auto, (max-width: 392px) 100vw, 392px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Listen to the <a href=\"https:\/\/hsbm.buzzsprout.com\" target=\"_blank\" rel=\"noreferrer noopener\">Health Supplement Business Mastery Podcast<\/a> for for dietary supplement entrepreneurs and marketers. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/health-supplement-business-mastery\/id1501188717\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"150\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png\" alt=\"\" class=\"wp-image-4567\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png 400w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast-300x113.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/6tzo0If1DvE5QMJaAPjrRY\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"373\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png\" alt=\"Listen to the health supplement business mastery podcast on Spotify\" class=\"wp-image-4569\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png 1000w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-300x112.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-768x286.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/feeds.buzzsprout.com\/889189.rss\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"260\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png\" alt=\"Listen to the health supplement business mastery podcast on Google Podcasts\" class=\"wp-image-4568\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png 1024w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-300x76.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-768x195.png 768w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast.png 1072w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The world has changed overnight. Just about every country in the world is on lock-down, with all non-essential businesses closed and people staying at home for 3+ weeks now. (and longer outside of the U.S.) Everyone is uncertain and full of fear. It\u2019s a very sensitive time for everyone and many people are advising that&hellip; <a class=\"more-link\" href=\"https:\/\/creativethirst.com\/blog\/selling-health-supplements-in-a-covid-19-world\/\">Continue reading <span class=\"screen-reader-text\">Selling Health Supplements in a COVID-19 World<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3257","post","type-post","status-publish","format-gallery","hentry","category-conversion-rate-optimization","post_format-post-format-gallery","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Selling Health Supplements in a COVID-19 World<\/title>\n<meta name=\"description\" content=\"Health has suddenly become top priority for many people stuck at home. Exercise equipment is sold-out in many places.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativethirst.com\/blog\/selling-health-supplements-in-a-covid-19-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selling Health Supplements in a COVID-19 World\" \/>\n<meta property=\"og:description\" content=\"Health has suddenly become top priority for many people stuck at home. Exercise equipment is sold-out in many places.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creativethirst.com\/blog\/selling-health-supplements-in-a-covid-19-world\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Advertising Dietary Supplements\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Creative-Thirst-7047554178\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/creativethirst\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-07T12:00:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-12T21:41:32+00:00\" \/>\n<meta name=\"author\" content=\"Bobby Hewitt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bobby Hewitt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/selling-health-supplements-in-a-covid-19-world\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/selling-health-supplements-in-a-covid-19-world\\\/\"},\"author\":{\"name\":\"Bobby Hewitt\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/person\\\/49610d10c4681eb36cf5b51181c2380b\"},\"headline\":\"Selling Health Supplements in a COVID-19 World\",\"datePublished\":\"2020-04-07T12:00:27+00:00\",\"dateModified\":\"2021-06-12T21:41:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/selling-health-supplements-in-a-covid-19-world\\\/\"},\"wordCount\":449,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#organization\"},\"articleSection\":[\"Conversion Rate Optimization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/creativethirst.com\\\/blog\\\/selling-health-supplements-in-a-covid-19-world\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/selling-health-supplements-in-a-covid-19-world\\\/\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/selling-health-supplements-in-a-covid-19-world\\\/\",\"name\":\"Selling Health Supplements in a COVID-19 World\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#website\"},\"datePublished\":\"2020-04-07T12:00:27+00:00\",\"dateModified\":\"2021-06-12T21:41:32+00:00\",\"description\":\"Health has suddenly become top priority for many people stuck at home. 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