{"id":3376,"date":"2021-06-08T08:16:00","date_gmt":"2021-06-08T12:16:00","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=3376"},"modified":"2023-11-07T18:05:15","modified_gmt":"2023-11-07T22:05:15","slug":"direct-to-consumer-supplement-brand","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/direct-to-consumer-supplement-brand\/","title":{"rendered":"The Direct to Consumer Supplement Business Advantage"},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"998\" height=\"833\" data-id=\"3323\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2020\/10\/supplement-branding.png\" alt=\"\" class=\"wp-image-3323\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2020\/10\/supplement-branding.png 998w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2020\/10\/supplement-branding-300x250.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2020\/10\/supplement-branding-768x641.png 768w\" sizes=\"auto, (max-width: 998px) 100vw, 998px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Direct to consumer supplement businesses bypass retail stores and middlemen like Amazon. They sell directly to consumers online.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Allowing the brand to increase margins and control everything.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Including the brand experience, the visitor traffic and more importantly all the marketing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some interesting digitally-native, Direct to consumer supplement brands for dietary supplements that we have our eye on include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a rel=\"noreferrer noopener\" aria-label=\"Ritual Vitamins (opens in a new tab)\" href=\"https:\/\/ritual.com\" target=\"_blank\">Ritual Vitamins<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/fatty15.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Fatty15 (opens in a new tab)\">Fatty15<\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" aria-label=\"Elysium Health (opens in a new tab)\" href=\"https:\/\/www.elysiumhealth.com\/en-us\/\" target=\"_blank\">Elysium Health<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">One advantage digital-first brands like those and others like them have is a single focus approach.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When each of those brands started, they were forced by necessity to focus on one single product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embracing the principle of this <a href=\"https:\/\/creativethirst.com\/blog\/marketing-strategy-for-dietary-supplements\/\" target=\"_blank\" rel=\"noreferrer noopener\">bootstrapped focus<\/a>, is part of what made them successful.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Focus is the key.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But not just focus on one singular product alone.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather a series of ones.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>One funnel strategy.<\/strong> (so you can focus.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>One traffic source.<\/strong> (so you can keep the attribution data super clean.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>One customer avatar. <\/strong>(so you can speak directly to a specific person.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Along with one product.<\/strong> (so you can test different offers with the same product.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Every Direct To Consumer Supplement Brand Starts Somewhere<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As marketers we envy companies like <a href=\"https:\/\/ritual.com\" target=\"_blank\" rel=\"noreferrer noopener\">Ritual Vitamins<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We marvel at the clean design of the packaging.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"271\" height=\"271\" data-id=\"3433\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2021\/04\/ritual-1.png\" alt=\"\" class=\"wp-image-3433\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2021\/04\/ritual-1.png 271w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2021\/04\/ritual-1-150x150.png 150w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2021\/04\/ritual-1-100x100.png 100w\" sizes=\"auto, (max-width: 271px) 100vw, 271px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"269\" height=\"272\" data-id=\"3434\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2021\/04\/ritual-2.png\" alt=\"\" class=\"wp-image-3434\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2021\/04\/ritual-2.png 269w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2021\/04\/ritual-2-100x100.png 100w\" sizes=\"auto, (max-width: 269px) 100vw, 269px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">And think if our brand only had the modern look of the <a href=\"https:\/\/www.elysiumhealth.com\" target=\"_blank\" rel=\"noreferrer noopener\">Elysium<\/a> website that we\u2019d be crushing it.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"659\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2020\/10\/elysium-vitamin-brand-1024x659.png\" alt=\"\" class=\"wp-image-3325\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2020\/10\/elysium-vitamin-brand-1024x659.png 1024w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2020\/10\/elysium-vitamin-brand-300x193.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2020\/10\/elysium-vitamin-brand-768x494.png 768w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2020\/10\/elysium-vitamin-brand.png 1105w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">But that\u2019s not the case at all.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What many don\u2019t realize is that when Ritual first launched it had just one product, a multi-vitamin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And it focused on only one market, women.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They kept it very simple and tightly focused.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/fatty15.com\" target=\"_blank\" rel=\"noreferrer noopener\">Fatty15<\/a> goes one step further and has only ONE ingredient.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"434\" height=\"543\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2021\/04\/fatty15-bottle.png\" alt=\"\" class=\"wp-image-3432\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2021\/04\/fatty15-bottle.png 434w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2021\/04\/fatty15-bottle-240x300.png 240w\" sizes=\"auto, (max-width: 434px) 100vw, 434px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Focusing on a very narrow but deep vertical gives direct-to-consumer supplement brands enormous potential over marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Retail stores and online big box distributers, like Amazon, all limit the way brands can market and sell to consumers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Direct-to-consumer marketing lets brands write their own ticket to faster growth.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is, as long as they have the budget to test enough to learn how to acquire customers for less than the lifetime value of those buyers.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because <strong>acquiring customers is the key<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And the best way for DTC brands to gain that edge of customer acquisition, is through direct response marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But direct response marketing is where most brands struggle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The main problem with direct response for these more polished <a href=\"https:\/\/creativethirst.com\/blog\/supplement-vitamin-branding\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"supplement brands (opens in a new tab)\">supplement brands<\/a> is that they resist embracing it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mostly because they see the market as two-sided.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On one side there\u2019s the clean brand marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And the other there\u2019s the slimy heavy-handed selling. (At least that\u2019s their opinion of it.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But there is a middle ground between the two.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is, if you pick and choose your marketing tactics carefully.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Direct to Consumer Supplement Brand and Direct Response Marketing&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are many direct response marketing tactics that work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One such tactic is storytelling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Direct response copywriting has used story telling for years in the form of leads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leads come from the phrase \u201clead-in\u201d or \u201clead paragraph\u201d which is the first 300 &#8211; 500 words of a long form sales letter.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The job of the lead is to lead the reader into the letter.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s an extension of the headline and gets them reading.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In contrast to focusing on just features and benefits as the big brands like Garden of Life Supplements does.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The direct response marketing approach here is to put the customer at the heart of the story.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many supplement brands focus too much on the founder\u2019s story.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or they lead with the science or the unique mechanism and ingredients behind the product first.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a direct response story telling approach you lead with the customer\u2019s journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meeting them where they are in their set of values and belief system.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example that leads with the values of the target market.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"549\" height=\"612\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2021\/03\/beet-elite-lead.png\" alt=\"\" class=\"wp-image-3401\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2021\/03\/beet-elite-lead.png 549w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2021\/03\/beet-elite-lead-269x300.png 269w\" sizes=\"auto, (max-width: 549px) 100vw, 549px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Notice how the beginning, or lead, is aspirational.&nbsp;<br \/><br \/>Here&#8217;s the headline and the lead copy.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">ALL PROGRESS TAKES PLACE OUTSIDE THE COMFORT ZONE&nbsp;<br \/> When the voice in your head says you can\u2019t do it\u2026 it\u2019s lying.&nbsp;<br \/> Reach your full potential.&nbsp;<br \/> Push beyond your comfort zone.  &nbsp;<br \/> Comfort zones become the norm\u2026 the enemy. The one thing holding you back from progress.   &nbsp;<br \/> Because progress is never inside the comfort zone.  &nbsp;<br \/> It\u2019s reserved for the relentless\u2026 the fierce\u2026                      <br \/> the few that reach for MORE.  &nbsp;<br \/> What if you climb that mountain?  &nbsp;<br \/> What if you push further?  &nbsp;<br \/> What if greatness was yours for the taking?  &nbsp;<br \/> You\u2019ll emerge a champion.  &nbsp;<br \/> Victory is no small feat when the wretched excuses creep in.<br \/> You can grin and bear it or give up and crawl into bed.<\/p>\n<cite>Above is the lead copy for a hybrid direct response \/ branding landing page.<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">This example straddles that middle ground between brand marketing and direct response marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can see where this lead-in approach comes into the conversation with the customer first.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not the product like traditional eCommerce.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"590\" height=\"407\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2021\/01\/beet-eliete-pdp-page-top-2.png\" alt=\"\" class=\"wp-image-3379\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2021\/01\/beet-eliete-pdp-page-top-2.png 590w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2021\/01\/beet-eliete-pdp-page-top-2-300x207.png 300w\" sizes=\"auto, (max-width: 590px) 100vw, 590px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It also is focuses on selling to one specific customer avatar. The cross fit, driven type of weekend athlete.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This aspirational approach does not start with the product or the ingredients as a typical supplement brand marketing would.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The product and call to action is not even above the fold.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s a good thing. Most would see that as a violation of best practices.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And it is, but it works because selling a supplement is a complex sale.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember people don\u2019t buy supplements like they buy other products.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The supplement buying forces of Desire, Hope, Trust and Belief are at play here and as with any complex sale, they often outweigh best practices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This direct response lead approach is uncomfortable for companies like Garden of Life.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And that\u2019s the opportunity here.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a chance for the smaller direct to consumer brands to shine.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is if they can get over their own hang ups and embrace a bit of direct response marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For some supplement brands that means embracing the idea of stories.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stories are what sell.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The resistance is really around the idea of selling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For some reason selling is a bad word for many big brand supplement companies.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even for the direct to consumer supplement brands mentioned earlier.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many CMOs feel they can only sell with science.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And compliance guidelines have put them in a state of fear.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The true act of selling is all about helping someone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Which is why stories are at the core of selling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stories inspire an emotional reaction that leads to a sale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your marketing team is willing to embrace stories and lead-ins they must also accept the idea of longer pages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More words and text that most marketers see as friction are what make these pages work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m not sure why they resist this so much.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perhaps it\u2019s because they feel it conflicts with the brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Which is the next sacred cow that needs to be slain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The thinking that \u201cit\u2019s off brand for us.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One way around that line of thinking is to separate out a landing page like this from the main website.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whereby creating a unique page for customer acquisition ad campaigns.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That way your product detail page are still \u201con brand\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As you may know, the way a supplement business wins is through customer acquisition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He who can afford to spend the most to acquire a customer wins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If a hybrid direct response \/ branding page or a mini site can accomplish that better than an eCommerce product detail page then let the better tool for the job win.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the end isn\u2019t it really about helping change peoples lives?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Providing an alternative to big Pharma and promoting a healthy lifestyle?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Any brand can do that better when they are acquiring more customers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact that\u2019s the only way a brand can do that at all.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"375\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg\" alt=\"\" class=\"wp-image-5168\" style=\"width:190px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg 250w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250-200x300.jpg 200w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Breakthrough The Supplement Revenue Ceiling<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This diagnostic reveals the specific bottlenecks limiting your supplement brand&#8217;s revenue growth and provides a clear optimization pathway for breakthrough.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-63375db1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/creativethirst.newzenler.com\/f\/break-through-the-supplement-revenue-ceiling-1\">GET YOUR DIAGNOSTIC<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/hsbm.buzzsprout.com\"><img loading=\"lazy\" decoding=\"async\" width=\"392\" height=\"380\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png\" alt=\"Health Supplement Business Mastery Podcast\" class=\"wp-image-4566\" style=\"width:194px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png 392w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo-300x291.png 300w\" sizes=\"auto, (max-width: 392px) 100vw, 392px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Listen to the <a href=\"https:\/\/hsbm.buzzsprout.com\" target=\"_blank\" rel=\"noreferrer noopener\">Health Supplement Business Mastery Podcast<\/a> for for dietary supplement entrepreneurs and marketers. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/health-supplement-business-mastery\/id1501188717\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"150\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png\" alt=\"\" class=\"wp-image-4567\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png 400w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast-300x113.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/6tzo0If1DvE5QMJaAPjrRY\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"373\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png\" alt=\"Listen to the health supplement business mastery podcast on Spotify\" class=\"wp-image-4569\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png 1000w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-300x112.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-768x286.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/feeds.buzzsprout.com\/889189.rss\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"260\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png\" alt=\"Listen to the health supplement business mastery podcast on Google Podcasts\" class=\"wp-image-4568\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png 1024w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-300x76.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-768x195.png 768w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast.png 1072w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Direct to consumer supplement businesses bypass retail stores and middlemen like Amazon. They sell directly to consumers online.\u00a0 Allowing the brand to increase margins and control everything.&nbsp; Including the brand experience, the visitor traffic and more importantly all the marketing.&nbsp; Some interesting digitally-native, Direct to consumer supplement brands for dietary supplements that we have our&hellip; <a class=\"more-link\" href=\"https:\/\/creativethirst.com\/blog\/direct-to-consumer-supplement-brand\/\">Continue reading <span class=\"screen-reader-text\">The Direct to Consumer Supplement Business Advantage<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[43,46,64],"tags":[],"class_list":["post-3376","post","type-post","status-publish","format-gallery","hentry","category-health-marketing","category-marketing","category-supplement-marketing","post_format-post-format-gallery","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Direct to Consumer Supplement Brand Advantage<\/title>\n<meta name=\"description\" content=\"Direct to Consumer Supplement Brands can operate with increased margins and control everything.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativethirst.com\/blog\/direct-to-consumer-supplement-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Direct to Consumer Supplement Brand Advantage\" \/>\n<meta property=\"og:description\" content=\"Direct to Consumer Supplement Brands can operate with increased margins and control everything.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creativethirst.com\/blog\/direct-to-consumer-supplement-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Advertising Dietary Supplements\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Creative-Thirst-7047554178\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/creativethirst\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-08T12:16:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-07T22:05:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2020\/10\/supplement-branding.png\" \/>\n<meta name=\"author\" content=\"Bobby Hewitt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bobby Hewitt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/direct-to-consumer-supplement-brand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/direct-to-consumer-supplement-brand\\\/\"},\"author\":{\"name\":\"Bobby Hewitt\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/person\\\/49610d10c4681eb36cf5b51181c2380b\"},\"headline\":\"The Direct to Consumer Supplement Business Advantage\",\"datePublished\":\"2021-06-08T12:16:00+00:00\",\"dateModified\":\"2023-11-07T22:05:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/direct-to-consumer-supplement-brand\\\/\"},\"wordCount\":1352,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/direct-to-consumer-supplement-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/supplement-branding.png\",\"articleSection\":[\"Health Marketing\",\"marketing\",\"Supplement Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/creativethirst.com\\\/blog\\\/direct-to-consumer-supplement-brand\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/direct-to-consumer-supplement-brand\\\/\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/direct-to-consumer-supplement-brand\\\/\",\"name\":\"The Direct to Consumer Supplement Brand Advantage\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/direct-to-consumer-supplement-brand\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/direct-to-consumer-supplement-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/supplement-branding.png\",\"datePublished\":\"2021-06-08T12:16:00+00:00\",\"dateModified\":\"2023-11-07T22:05:15+00:00\",\"description\":\"Direct to Consumer Supplement Brands can operate with increased margins and control everything.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/direct-to-consumer-supplement-brand\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/creativethirst.com\\\/blog\\\/direct-to-consumer-supplement-brand\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/direct-to-consumer-supplement-brand\\\/#primaryimage\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/supplement-branding.png\",\"contentUrl\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/supplement-branding.png\",\"width\":998,\"height\":833},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/direct-to-consumer-supplement-brand\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Direct to Consumer Supplement Business Advantage\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/\",\"name\":\"Marketing and Advertising Dietary Supplements\",\"description\":\"Marketing consulting for dietary supplements\",\"publisher\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#organization\",\"name\":\"Creative Thirst\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/cropped-CREATIVE-THIRST-LOGO.png\",\"contentUrl\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/cropped-CREATIVE-THIRST-LOGO.png\",\"width\":161,\"height\":29,\"caption\":\"Creative Thirst\"},\"image\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Creative-Thirst-7047554178\",\"https:\\\/\\\/x.com\\\/bobbyhewitt\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/bhewitt\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/person\\\/49610d10c4681eb36cf5b51181c2380b\",\"name\":\"Bobby Hewitt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g\",\"caption\":\"Bobby Hewitt\"},\"description\":\"Bobby Hewitt is the founder of Creative Thirst. A conversion rate optimization agency for health and wellness companies with a specialized focus in dietary supplements. We\u2019ve helped health clients profitably scale using our four framework growth model validated through A\\\/B testing. Bobby has over 17 years of experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and won the Jim Novo Award of Academic Excellence for Web Analytics. As well as a public speaker and contributing author to \u201cGoogle Analytics Breakthrough: From Zero to Business Impact, published by Wiley.\",\"sameAs\":[\"http:\\\/\\\/www.creativethirst.com\",\"https:\\\/\\\/www.facebook.com\\\/creativethirst\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/bhewitt\\\/\",\"https:\\\/\\\/x.com\\\/bobbyhewitt\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Direct to Consumer Supplement Brand Advantage","description":"Direct to Consumer Supplement Brands can operate with increased margins and control everything.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/creativethirst.com\/blog\/direct-to-consumer-supplement-brand\/","og_locale":"en_US","og_type":"article","og_title":"The Direct to Consumer Supplement Brand Advantage","og_description":"Direct to Consumer Supplement Brands can operate with increased margins and control everything.\u00a0","og_url":"https:\/\/creativethirst.com\/blog\/direct-to-consumer-supplement-brand\/","og_site_name":"Marketing and Advertising Dietary Supplements","article_publisher":"https:\/\/www.facebook.com\/Creative-Thirst-7047554178","article_author":"https:\/\/www.facebook.com\/creativethirst\/","article_published_time":"2021-06-08T12:16:00+00:00","article_modified_time":"2023-11-07T22:05:15+00:00","og_image":[{"url":"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2020\/10\/supplement-branding.png","type":"","width":"","height":""}],"author":"Bobby Hewitt","twitter_misc":{"Written by":"Bobby Hewitt","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/creativethirst.com\/blog\/direct-to-consumer-supplement-brand\/#article","isPartOf":{"@id":"https:\/\/creativethirst.com\/blog\/direct-to-consumer-supplement-brand\/"},"author":{"name":"Bobby Hewitt","@id":"https:\/\/creativethirst.com\/blog\/#\/schema\/person\/49610d10c4681eb36cf5b51181c2380b"},"headline":"The Direct to Consumer Supplement Business Advantage","datePublished":"2021-06-08T12:16:00+00:00","dateModified":"2023-11-07T22:05:15+00:00","mainEntityOfPage":{"@id":"https:\/\/creativethirst.com\/blog\/direct-to-consumer-supplement-brand\/"},"wordCount":1352,"commentCount":0,"publisher":{"@id":"https:\/\/creativethirst.com\/blog\/#organization"},"image":{"@id":"https:\/\/creativethirst.com\/blog\/direct-to-consumer-supplement-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2020\/10\/supplement-branding.png","articleSection":["Health Marketing","marketing","Supplement Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/creativethirst.com\/blog\/direct-to-consumer-supplement-brand\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/creativethirst.com\/blog\/direct-to-consumer-supplement-brand\/","url":"https:\/\/creativethirst.com\/blog\/direct-to-consumer-supplement-brand\/","name":"The Direct to Consumer Supplement Brand Advantage","isPartOf":{"@id":"https:\/\/creativethirst.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/creativethirst.com\/blog\/direct-to-consumer-supplement-brand\/#primaryimage"},"image":{"@id":"https:\/\/creativethirst.com\/blog\/direct-to-consumer-supplement-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2020\/10\/supplement-branding.png","datePublished":"2021-06-08T12:16:00+00:00","dateModified":"2023-11-07T22:05:15+00:00","description":"Direct to Consumer Supplement Brands can operate with increased margins and control everything.\u00a0","breadcrumb":{"@id":"https:\/\/creativethirst.com\/blog\/direct-to-consumer-supplement-brand\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/creativethirst.com\/blog\/direct-to-consumer-supplement-brand\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/creativethirst.com\/blog\/direct-to-consumer-supplement-brand\/#primaryimage","url":"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2020\/10\/supplement-branding.png","contentUrl":"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2020\/10\/supplement-branding.png","width":998,"height":833},{"@type":"BreadcrumbList","@id":"https:\/\/creativethirst.com\/blog\/direct-to-consumer-supplement-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/creativethirst.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Direct to Consumer Supplement Business Advantage"}]},{"@type":"WebSite","@id":"https:\/\/creativethirst.com\/blog\/#website","url":"https:\/\/creativethirst.com\/blog\/","name":"Marketing and Advertising Dietary Supplements","description":"Marketing consulting for dietary supplements","publisher":{"@id":"https:\/\/creativethirst.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/creativethirst.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/creativethirst.com\/blog\/#organization","name":"Creative Thirst","url":"https:\/\/creativethirst.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/creativethirst.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2018\/03\/cropped-CREATIVE-THIRST-LOGO.png","contentUrl":"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2018\/03\/cropped-CREATIVE-THIRST-LOGO.png","width":161,"height":29,"caption":"Creative Thirst"},"image":{"@id":"https:\/\/creativethirst.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Creative-Thirst-7047554178","https:\/\/x.com\/bobbyhewitt","https:\/\/www.linkedin.com\/in\/bhewitt\/"]},{"@type":"Person","@id":"https:\/\/creativethirst.com\/blog\/#\/schema\/person\/49610d10c4681eb36cf5b51181c2380b","name":"Bobby Hewitt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g","caption":"Bobby Hewitt"},"description":"Bobby Hewitt is the founder of Creative Thirst. A conversion rate optimization agency for health and wellness companies with a specialized focus in dietary supplements. We\u2019ve helped health clients profitably scale using our four framework growth model validated through A\/B testing. Bobby has over 17 years of experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and won the Jim Novo Award of Academic Excellence for Web Analytics. As well as a public speaker and contributing author to \u201cGoogle Analytics Breakthrough: From Zero to Business Impact, published by Wiley.","sameAs":["http:\/\/www.creativethirst.com","https:\/\/www.facebook.com\/creativethirst\/","https:\/\/www.linkedin.com\/in\/bhewitt\/","https:\/\/x.com\/bobbyhewitt"]}]}},"_links":{"self":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts\/3376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/comments?post=3376"}],"version-history":[{"count":14,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts\/3376\/revisions"}],"predecessor-version":[{"id":4592,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts\/3376\/revisions\/4592"}],"wp:attachment":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/media?parent=3376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/categories?post=3376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/tags?post=3376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}