{"id":353,"date":"2011-02-17T11:03:35","date_gmt":"2011-02-17T15:03:35","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=353"},"modified":"2023-10-15T14:33:31","modified_gmt":"2023-10-15T18:33:31","slug":"the-new-marketing-mix","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/the-new-marketing-mix\/","title":{"rendered":"The New Marketing Mix"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-383\" title=\"mix\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2011\/05\/mix.jpg\" alt=\"\" width=\"240\" height=\"160\" \/>We\u2019re all familiar with the 4 P\u2019s of marketing Product, Price, Place and Promotion but in today\u2019s Internet age of Social media, Web 2.0 and ROI is the old marketing mix still cutting it?<\/p>\n<p>Surely the 4Ps still have some place in the world of marketing if anything as the basis for marketing but long gone are the days of a marketplace where the store vendor knew everyone of his customers personally. Where interaction was on a one to one level with real human voice and physical connection, despite the promise of a one to one website application.<\/p>\n<p>Today the customer is clearly in the drivers seat with both hands on the steering wheel, which is why marketers need to add a 5<sup>th<\/sup> P to the marketing mix, Persuasion.<\/p>\n<h2>The New P &#8211; Product, Price, Place, Promotion and Persuasion<\/h2>\n<ul>\n<li>What specifically helps a user make a choice?<\/li>\n<li>What information tells your prospect why they should believe your product or service is the best solution for their problem?<\/li>\n<\/ul>\n<p>This is where Persuasion comes in. But first let me make one thing clear. By persuasion I don\u2019t mean some sort of trickery or manipulation. Persuasion focuses on your prospects experience with your product or service. It\u2019s what makes a Browser into a Customer. Persuasion focuses on making a prospective buyer comfortable and increases his or her trust level with your brand. The greater the trust the greater the likeliness your browser will buy.<\/p>\n<h2>Persuasive Design<\/h2>\n<p>Visual persuasion removes roadblocks, improving visual communication. Verbal persuasion provides the right content, in the right way at the right time. The combination of verbal and visual is what makes up persuasive design and can greatly encourage your prospects to take action.<\/p>\n<h2>Everything Old is New Again<\/h2>\n<p>Persuasion is what takes the place of the vendor at the corner store who once knew everyone of his customers personally. That old marketplace vendor was the embodiment of trust and ease of use. Both visual, if he needed to conduct a product demo, and verbal, with his reassurance and commitment behind his product, all at once.<\/p>\n<p>How are you using Persuasion in your marketing mix?<\/p>\n<ul>\n<li>Is your website strategy integrated with your sales cycle?<\/li>\n<li>Does your Web site reflect your offline brand?<\/li>\n<li>Have you clearly defined what you want customers to do online?<\/li>\n<li>Are customers accomplishing those tasks on your site?<\/li>\n<li>Can customers find the information they need on your site?<\/li>\n<li>Do your online marketing efforts have a major impact on your bottom line?<\/li>\n<li>Photo via <a href=\"http:\/\/www.flickr.com\/photos\/suckamc\/153361917\/\" target=\"_blank\" rel=\"noopener\">Flickr<\/a> by <a href=\"http:\/\/www.flickr.com\/photos\/suckamc\/\" target=\"_blank\" rel=\"noopener\">Martin Cathrae<\/a><\/li>\n<\/ul>\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"375\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg\" alt=\"\" class=\"wp-image-5168\" style=\"width:190px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg 250w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250-200x300.jpg 200w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Breakthrough The Supplement Revenue Ceiling<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This diagnostic reveals the specific bottlenecks limiting your supplement brand&#8217;s revenue growth and provides a clear optimization pathway for breakthrough.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-63375db1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/creativethirst.newzenler.com\/f\/break-through-the-supplement-revenue-ceiling-1\">GET YOUR DIAGNOSTIC<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/hsbm.buzzsprout.com\"><img loading=\"lazy\" decoding=\"async\" width=\"392\" height=\"380\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png\" alt=\"Health Supplement Business Mastery Podcast\" class=\"wp-image-4566\" style=\"width:194px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png 392w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo-300x291.png 300w\" sizes=\"auto, (max-width: 392px) 100vw, 392px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Listen to the <a href=\"https:\/\/hsbm.buzzsprout.com\" target=\"_blank\" rel=\"noreferrer noopener\">Health Supplement Business Mastery Podcast<\/a> for for dietary supplement entrepreneurs and marketers. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/health-supplement-business-mastery\/id1501188717\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"150\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png\" alt=\"\" class=\"wp-image-4567\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png 400w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast-300x113.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/6tzo0If1DvE5QMJaAPjrRY\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"373\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png\" alt=\"Listen to the health supplement business mastery podcast on Spotify\" class=\"wp-image-4569\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png 1000w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-300x112.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-768x286.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/feeds.buzzsprout.com\/889189.rss\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"260\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png\" alt=\"Listen to the health supplement business mastery podcast on Google Podcasts\" class=\"wp-image-4568\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png 1024w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-300x76.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-768x195.png 768w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast.png 1072w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re all familiar with the 4 P\u2019s of marketing Product, Price, Place and Promotion but in today\u2019s Internet age of Social media, Web 2.0 and ROI is the old marketing mix still cutting it?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":["post-353","post","type-post","status-publish","format-standard","hentry","category-marketing","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The New Marketing Mix<\/title>\n<meta name=\"description\" content=\"We\u2019re all familiar with the 4 P\u2019s of marketing Product, Price, Place and Promotion but in today\u2019s Internet age of Social media, Web 2.0 and ROI is the old marketing mix still cutting it?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativethirst.com\/blog\/the-new-marketing-mix\/\" \/>\n<meta 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