{"id":3831,"date":"2023-05-02T07:40:00","date_gmt":"2023-05-02T11:40:00","guid":{"rendered":"https:\/\/creativethirst.com\/blog\/?p=3831"},"modified":"2023-06-21T09:37:32","modified_gmt":"2023-06-21T13:37:32","slug":"the-gummy-supplement-market-is-taking-off","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/the-gummy-supplement-market-is-taking-off\/","title":{"rendered":"The Gummy Supplement Market is Taking Off"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Gummy supplements have been on the rise in popularity for a while.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some reasons for this include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>About 30% of people have a difficult time swallowing capsules.<\/li>\n\n\n\n<li>They are portable and easy to take on-the-go. So they are just more convenient to take them exactly when you need them.<\/li>\n\n\n\n<li>It doesn&#8217;t make you feel like you&#8217;re taking a supplement so adding a gummy may be easier than adding more pills to your routine.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The rise in popularity is very clearly seen in the search volume for supplement gummies. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the graph below you&#8217;ll see that the trend over the last 5 years has increased. (As of 1st quarter of 2023)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"360\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/03\/supplement-gummies-5-year-trend-1024x360.png\" alt=\"\" class=\"wp-image-3856\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/03\/supplement-gummies-5-year-trend-1024x360.png 1024w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/03\/supplement-gummies-5-year-trend-300x105.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/03\/supplement-gummies-5-year-trend-768x270.png 768w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/03\/supplement-gummies-5-year-trend.png 1183w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Sub-Markets for Supplement Gummies<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gummies are not just for the typical supplement buyer. Supplement buyers are typically women 45+<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But the gummy market is creating sub-markets. These sub-markets open the opportunity for gummies to enter a crowded market segment and create an opportunity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, the fitness market is a very crowded supplement space. But fitness gummies can enter that same space with a lot less competition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The gummy value proposition of on-the-go is perfect for this sub-market of fitness enthusiasts that don&#8217;t have the convenience of preparing a shake at the gym or mid workout. This makes the gummy form factor is perfect for pre and post workout supplements. A quick and easy energy and endurance boost during a workout as a chew or gummy can be a very appealing value proposition for this sub-market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the moment trending fitness gummies include creatine chews, protein gummies and pre-workout gummies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creatine gummies in particular are trending on TikTok with over 2.3 billion views.&nbsp;And one creatine chew brand is doing approximately $36K in sales a month on Amazon.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Gummy Vitamins Business<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The opportunity for vitamin businesses is in sub-niches. For the direct to consumer (DTC) supplement businesses in the $1 &#8211; $50M revenue range sub-markets are the way to enter this competitive market. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The global gummy market size was valued at $16.28 billion US dollars in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 12.6% from 2020 to 2028. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Compound annual growth rate (CAGR) represents one of the most accurate ways to calculate and determine returns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gummy Supplement Trends<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sugar-free and vegan gummies made with real fruit purees are additional markets this convenience trend is poised to dominate in the very near future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Among these trends 3D printed gummies and plat-based gummies stand out as opportunities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3D printed gummies offer an opportunity to combine this form factor trend with the rise of the personalization of vitamins trend. Literally printing out a custom 30 day supply for your individual health goals on a monthly basis. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plant-based gummies targeted at vegans and vegetarians is expected to propel the growth of the gummy vitamins market. Again a great sub-market example combined with the form factor is enough to make it unique. As the market matures the buyer sophistication and awareness will grow like any other market and the marketing errors will need to move up to the next level of awareness. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Right now the gummy market is in level 1. To learn more about what that means, here&#8217;s an article I wrote about <a href=\"https:\/\/creativethirst.com\/blog\/marketplace-sophistication-awareness-grid\/\">the 5 stages and what each means to you as a supplement vitamin marketer.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social media (Facebook, Instagram, Twitter, Pinterest, and YouTube) is the biggest driver of awareness of the gummy vitamin alternative at the moment. This is not surprising when you take into account the market stage gummies are in right now. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But it&#8217;s also telling that the gummy audience may be trending younger than the typical supplement buyer.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"375\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg\" alt=\"\" class=\"wp-image-5168\" style=\"width:190px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg 250w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250-200x300.jpg 200w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Breakthrough The Supplement Revenue Ceiling<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This diagnostic reveals the specific bottlenecks limiting your supplement brand&#8217;s revenue growth and provides a clear optimization pathway for breakthrough.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-63375db1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/creativethirst.newzenler.com\/f\/break-through-the-supplement-revenue-ceiling-1\">GET YOUR DIAGNOSTIC<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/hsbm.buzzsprout.com\"><img loading=\"lazy\" decoding=\"async\" width=\"392\" height=\"380\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png\" alt=\"Health Supplement Business Mastery Podcast\" class=\"wp-image-4566\" style=\"width:194px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png 392w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo-300x291.png 300w\" sizes=\"auto, (max-width: 392px) 100vw, 392px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Listen to the <a href=\"https:\/\/hsbm.buzzsprout.com\" target=\"_blank\" rel=\"noreferrer noopener\">Health Supplement Business Mastery Podcast<\/a> for for dietary supplement entrepreneurs and marketers. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/health-supplement-business-mastery\/id1501188717\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"150\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png\" alt=\"\" class=\"wp-image-4567\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png 400w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast-300x113.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/6tzo0If1DvE5QMJaAPjrRY\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"373\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png\" alt=\"Listen to the health supplement business mastery podcast on Spotify\" class=\"wp-image-4569\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png 1000w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-300x112.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-768x286.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/feeds.buzzsprout.com\/889189.rss\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"260\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png\" alt=\"Listen to the health supplement business mastery podcast on Google Podcasts\" class=\"wp-image-4568\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png 1024w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-300x76.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-768x195.png 768w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast.png 1072w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Gummy supplements have been on the rise in popularity for a while. Some reasons for this include: The rise in popularity is very clearly seen in the search volume for supplement gummies. In the graph below you&#8217;ll see that the trend over the last 5 years has increased. (As of 1st quarter of 2023) Sub-Markets&hellip; <a class=\"more-link\" href=\"https:\/\/creativethirst.com\/blog\/the-gummy-supplement-market-is-taking-off\/\">Continue reading <span class=\"screen-reader-text\">The Gummy Supplement Market is Taking Off<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[],"class_list":["post-3831","post","type-post","status-publish","format-standard","hentry","category-what-supplements-are-trending","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Gummy Supplement Market is Taking Off<\/title>\n<meta name=\"description\" content=\"The gummy market is creating sub-markets that open the opportunity for gummies to existing supplement sub-markets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativethirst.com\/blog\/the-gummy-supplement-market-is-taking-off\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Gummy Supplement Market is Taking Off\" \/>\n<meta property=\"og:description\" content=\"The gummy market is creating sub-markets that open the opportunity for gummies to existing supplement sub-markets.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creativethirst.com\/blog\/the-gummy-supplement-market-is-taking-off\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Advertising Dietary Supplements\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Creative-Thirst-7047554178\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/creativethirst\/\" \/>\n<meta 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