{"id":394,"date":"2011-03-09T11:00:30","date_gmt":"2011-03-09T15:00:30","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=394"},"modified":"2024-02-12T12:15:31","modified_gmt":"2024-02-12T16:15:31","slug":"online-social-proof","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/online-social-proof\/","title":{"rendered":"Monkey See Monkey Do \u2013 Online Social Proof"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><a href=\"www.creativethirst.com\/\"><img loading=\"lazy\" decoding=\"async\" width=\"383\" height=\"284\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2011\/02\/social_proof.gif\" alt=\"social proof\" class=\"wp-image-408\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2011\/02\/social_proof.gif 383w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2011\/02\/social_proof-300x222.gif 300w\" sizes=\"auto, (max-width: 383px) 100vw, 383px\" \/><\/a><figcaption class=\"wp-element-caption\">Social Proof<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Social proof, is a psychological phenomenon that occurs in social situations when people are unable to determine the appropriate mode of behavior. When we just don\u2019t know enough information or when we\u2019re trying to fit in we make an assumption that surrounding people possess more knowledge about the situation than we do. People generally believe that the behavior of other people is appropriate and follow their behavior. This is clearly illustrated in the famous cartoon above where just one person is standing on the street looking up. Soon another person joins him and before you know it there is a crowd of people wondering what it is they are looking at.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are many examples of the law of social proof used throughout marketing. One such example is the laugh track used in sitcoms. The audience sitting at home watching hears laughing at precise moments as a mental reminder that the moment we have just seen is funny which essentially influences your perception of the show for good or bad. The interesting part of this phenomenon is that the principals of social proof have been transferred from direct person to person interaction as in the example above to a digital source that exerts the same influence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The persuasive laws of social proof are not just limited to passive media as in television or limited to direct interaction. These same laws can be translated to a website and can have just as much impact and influence. An excellent example of online social proof is illustrated in the example above from Amazon.com. In this example, 86% of the customers viewing the exact product you\u2019re considering buying right now have purchased this product and have also given it 4 and a half stars. If everyone else has purchased this, or at least the overwhelming majority of 86% and have been happy with it based on it\u2019s user rating chances are I\u2019m going to be happy with it also.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"375\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg\" alt=\"\" class=\"wp-image-5168\" style=\"width:190px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg 250w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250-200x300.jpg 200w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Breakthrough The Supplement Revenue Ceiling<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This diagnostic reveals the specific bottlenecks limiting your supplement brand&#8217;s revenue growth and provides a clear optimization pathway for breakthrough.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-63375db1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/creativethirst.newzenler.com\/f\/break-through-the-supplement-revenue-ceiling-1\">GET YOUR DIAGNOSTIC<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/hsbm.buzzsprout.com\"><img loading=\"lazy\" decoding=\"async\" width=\"392\" height=\"380\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png\" alt=\"Health Supplement Business Mastery Podcast\" class=\"wp-image-4566\" style=\"width:194px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png 392w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo-300x291.png 300w\" sizes=\"auto, (max-width: 392px) 100vw, 392px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Listen to the <a href=\"https:\/\/hsbm.buzzsprout.com\" target=\"_blank\" rel=\"noreferrer noopener\">Health Supplement Business Mastery Podcast<\/a> for for dietary supplement entrepreneurs and marketers. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/health-supplement-business-mastery\/id1501188717\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"150\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png\" alt=\"\" class=\"wp-image-4567\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png 400w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast-300x113.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/6tzo0If1DvE5QMJaAPjrRY\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"373\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png\" alt=\"Listen to the health supplement business mastery podcast on Spotify\" class=\"wp-image-4569\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png 1000w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-300x112.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-768x286.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/feeds.buzzsprout.com\/889189.rss\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"260\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png\" alt=\"Listen to the health supplement business mastery podcast on Google Podcasts\" class=\"wp-image-4568\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png 1024w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-300x76.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-768x195.png 768w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast.png 1072w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The persuasive laws of social proof are not just limited to passive media as in television or limited to direct interaction. These same laws can be translated to a website and can have just as much impact and influence. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,3,50,17],"tags":[],"class_list":["post-394","post","type-post","status-publish","format-standard","hentry","category-conversion-rate-marketing","category-conversion-rate-optimization","category-internet-marketing","category-online-influence","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online Social Proof<\/title>\n<meta name=\"description\" content=\"The persuasive laws of social proof are not just limited to passive media as in television or limited to direct interaction. These same laws can be translated to a website and can have just as much impact and influence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativethirst.com\/blog\/online-social-proof\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online Social Proof\" \/>\n<meta property=\"og:description\" content=\"The persuasive laws of social proof are not just limited to passive media as in television or limited to direct interaction. 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