{"id":452,"date":"2013-01-23T08:30:19","date_gmt":"2013-01-23T12:30:19","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=452"},"modified":"2018-02-16T19:50:14","modified_gmt":"2018-02-16T23:50:14","slug":"conversion-rate-optimization-testing","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/conversion-rate-optimization-testing\/","title":{"rendered":"Conversion Rate Optimization Is Expensive"},"content":{"rendered":"<p>Expensive is a relative term. Not the front end cost. The tools available today to do\u00a0A\/B and Multivariate testing is cheaper than ever. Ranging from a few hundred bucks a month to totally free.<\/p>\n<p>The back end costs are also fairly cheap if you are smart enough to understand the true long term effect of gains to the bottom line, either through an in-house specialist or a conversion optimization consultant or agency.<\/p>\n<p>The expensive costs are usually not financial, they are mental costs.\u00a0There is tension between the cognitive cost of sticking with a test and results of tests.<\/p>\n<p>Cognitive costs don&#8217;t always outweigh the patience needed for greater returns over time, leading to slower adoption of conversion rate optimization within an organization or even worse, abandonment of a conversion optimization program too early, before true insights were uncovered.<\/p>\n<hr \/>\n<h2 style=\"text-align: center;\"><strong>There Are Three Funnels Every Health Supplement Business Needs To Build A Multi-Million Dollar Empire&#8230;<\/strong><\/h2>\n<p>The problem is most dietary supplement companies only have one funnel.\u00a0Through our work in the online health space, we\u2019ve had the opportunity to observe hundreds of health businesses. What we&#8217;ve uncovered are the three critical funnels that each work together that make the difference between the average supplement company just selling on Amazon and a multi-million dollar health empire and compiled our findings in the book below. <a data-leadbox-popup=\"wPWArM5d6SWLxYrksz7NMP\" data-leadbox-domain=\"creativethirst.lpages.co\">Click here to get the ebook delivered right to your email for FREE.<\/a><\/p>\n<p><img decoding=\"async\" style=\"cursor: pointer;\" src=\"https:\/\/lh3.googleusercontent.com\/r3EgiCvTjp3JRh5SAY2jLY9rIpbjbBoa0B3p542GCprqDQOsn3JgNAfi9VuF-F4EYaLu0mDNlb-dnH-DKg3YTA=s0\" alt=\"Three Funnels Every Health Supplement Business Needs To Build A Multi-Million Dollar Empire\" data-leadbox-popup=\"wPWArM5d6SWLxYrksz7NMP\" data-leadbox-domain=\"creativethirst.lpages.co\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conversion rate optimization is still expensive. Not the front end cost. The tools available today to do A\/B and Multivariate testing is cheaper than ever. Ranging from a few hundred bucks a month to totally free.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[7],"class_list":["post-452","post","type-post","status-publish","format-standard","hentry","category-conversion-rate-optimization","tag-conversion-rate-optimization-2","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conversion Rate Optimization Is Still Expensive<\/title>\n<meta name=\"description\" content=\"Conversion rate optimization is still expensive. Not the front end cost. The tools available today to do A\/B and Multivariate testing is cheaper than ever. 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Ranging from a few hundred bucks a month to totally free.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creativethirst.com\/blog\/conversion-rate-optimization-testing\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Advertising Dietary Supplements\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Creative-Thirst-7047554178\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/creativethirst\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-01-23T12:30:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-16T23:50:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lh3.googleusercontent.com\/r3EgiCvTjp3JRh5SAY2jLY9rIpbjbBoa0B3p542GCprqDQOsn3JgNAfi9VuF-F4EYaLu0mDNlb-dnH-DKg3YTA=s0\" \/>\n<meta name=\"author\" content=\"Bobby Hewitt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bobby Hewitt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/conversion-rate-optimization-testing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/conversion-rate-optimization-testing\\\/\"},\"author\":{\"name\":\"Bobby Hewitt\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/person\\\/49610d10c4681eb36cf5b51181c2380b\"},\"headline\":\"Conversion Rate Optimization Is Expensive\",\"datePublished\":\"2013-01-23T12:30:19+00:00\",\"dateModified\":\"2018-02-16T23:50:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/conversion-rate-optimization-testing\\\/\"},\"wordCount\":243,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/conversion-rate-optimization-testing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lh3.googleusercontent.com\\\/r3EgiCvTjp3JRh5SAY2jLY9rIpbjbBoa0B3p542GCprqDQOsn3JgNAfi9VuF-F4EYaLu0mDNlb-dnH-DKg3YTA=s0\",\"keywords\":[\"conversion rate optimization\"],\"articleSection\":[\"Conversion Rate Optimization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/creativethirst.com\\\/blog\\\/conversion-rate-optimization-testing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/conversion-rate-optimization-testing\\\/\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/conversion-rate-optimization-testing\\\/\",\"name\":\"Conversion Rate Optimization Is Still Expensive\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/conversion-rate-optimization-testing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/conversion-rate-optimization-testing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lh3.googleusercontent.com\\\/r3EgiCvTjp3JRh5SAY2jLY9rIpbjbBoa0B3p542GCprqDQOsn3JgNAfi9VuF-F4EYaLu0mDNlb-dnH-DKg3YTA=s0\",\"datePublished\":\"2013-01-23T12:30:19+00:00\",\"dateModified\":\"2018-02-16T23:50:14+00:00\",\"description\":\"Conversion rate optimization is still expensive. 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