{"id":456,"date":"2012-09-14T09:00:54","date_gmt":"2012-09-14T13:00:54","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=456"},"modified":"2012-06-15T22:21:23","modified_gmt":"2012-06-16T02:21:23","slug":"data-driving-with-no-seatbelts","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/data-driving-with-no-seatbelts\/","title":{"rendered":"Data Driving With No Seatbelts"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-466\" title=\"seatbelt\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2011\/04\/seatbelt.jpg\" alt=\"\" width=\"243\" height=\"280\" \/>We&#8217;ve all been conditioned to automatically put on our seat belts when we get into a car.<\/p>\n<p>It&#8217;s an automatic reflex because we have been conditioned to not think about it.<\/p>\n<p>All conditioning aside, there&#8217;s a reason why you put your seat belt on every time you get into a car, because you could get hurt driving without one.<\/p>\n<p>Making decisions with data is the same way.<\/p>\n<p>Too frequently decisions can be driven by the numbers we have instead of the numbers we need.<\/p>\n<p>Why then do we as marketers think it&#8217;s OK to Not put our seat belts on when it comes to conversion rate optimization?<\/p>\n<p>The equivalent of driving the marketing sports car without a seat belt is designing conversion rate A\/B tests without first looking at any data. We jump on our site and say change this and that in a desperate attempt to move the needle when first we need to take a step back an begin with data analysis. Only then can we truly get to where we want to go safely.<\/p>\n<p>Photo Credit\u00a0 <a href=\"http:\/\/www.flickr.com\/photos\/piratejohnny\/\" target=\"_blank\">Pirate Johnny<\/a> &#8211; via <a href=\"http:\/\/www.flickr.com\/photos\/piratejohnny\/2507761266\/\" target=\"_blank\">Flickr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve all been conditioned to automatically put on our seat belts when we get into a car. It&#8217;s an automatic reflex because we have been conditioned to not think about it. All conditioning aside, there&#8217;s a reason why you put your seat belt on every time you get into a car, because you could get&hellip; <a class=\"more-link\" href=\"https:\/\/creativethirst.com\/blog\/data-driving-with-no-seatbelts\/\">Continue reading <span class=\"screen-reader-text\">Data Driving With No Seatbelts<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,9,50,8],"tags":[],"class_list":["post-456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-rate-optimization","category-google-analytics","category-internet-marketing","category-web-analytics","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Data Driving With No Seatbelts<\/title>\n<meta name=\"description\" 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